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Why Niche Social Networks Like Empire Avenue Matter to Social Media Marketers

WindMill Networking

Social media websites are filled with communities and large numbers of people, and most businesses decide to strategically market to the largest websites that exist: Facebook, Twitter, and LinkedIn. Empire Avenue is a similar type of niche social networking site for those that are active in social media. minutes Digg 4.1 Empire Avenue Social Media Marketing

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. Digg this!

Facebook Advertising Tricks for B2B Marketers

Buzz Marketing for Technology

So let’s go through 3 Tricks to Maximize a Facebook Advertising purchase for B2B Marketers. This will give you a feeling for how the self service system works and perhaps even try some of the tricks above for your initial ad buy. Digg this! Advertising Facebook Interactive Marketing Lead Generation Online Advertising Pay Per Click SEO Social Media Social Networking

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Search for a brand name or keyword across all of the most popular social networks at once?

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Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. According to recent research , 32% of B2B marketers use LinkedIn to generate leads, versus just 16% who do so on Facebook.

Generating a Buyer Persona with Facebook Advertising

Buzz Marketing for Technology

Kadient, a software as a service provider, has a number of buyer personas – 2 in fact – one named Anya and one named Luke. Digg this! Can your social media activities cost you your job? Will Facebook replace your B2B Marketing email system? So do you have buyer personas at your company? Not any more …. How … Facebook! Tweet This! Share this on Facebook.

3 More ROIs in Social Media – Conversations Leads and Advocates

Buzz Marketing for Technology

If you follow me you know I talk a lot about the ROI of Social Media since I happen to have stumbled on a great ROI using Social Media in providing support for our customers at Avaya. Listening for and spotting a customer issue, responding to them and solving their problem in minutes using social media not only lets you conquer social media but delight your customers in the process.

It pays to provide Support with Social Media

Buzz Marketing for Technology

In a recent Forrester Report on “ Customer Experience Pays Off as Social Media reduces Obstacles for Real Change ” they have really nailed down the argument I have been making over the last year about why Support is the single best place to build your business case for Social Media. It pays off in any industry (B2C or B2B) and it pays off handsomely! Digg this!

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Social Customer Support: AT&T is doing it Right!

Buzz Marketing for Technology

To make matters worse it is almost impossible to use in my home but that is a network issue rather than an iPhone issue. So recently AT&T sent me a letter offering me a FREE 3G Microcell, which is like a mini cellular tower for your home!  It connects to AT&T’s network via your existing broadband Internet service and is designed to support up to five simultaneous users in your home. quickly asked my social network if it was worth it and I got a unanimous YES back from my Twitter and Facebook connections. Digg this! Bravo AT&T!

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What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Business Small business Social media Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Social media is capable of so much more.

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What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Social media is capable of so much more.

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Social Media Listening for B2B Marketing

Buzz Marketing for Technology

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Digg this! What’s your Social Media diet? Tweet This! Share this on Facebook.

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Social is not an isolated activity.&#

Overcoming the B2B Marcom Manager's Content Conundrum

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Overcoming the B2B Marcom Manager’s Content Conundrum April 29th, 2010 | By Joan Damico B2B marcom managers solve the content conundrum with a social media workflow.

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Android Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Social is not an isolated activity.&#

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4 Tips for B2B Marketing on Facebook

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Thanks again [link] Facebook ja B2B?

Social Media Lead flow in B2B Marketing

Buzz Marketing for Technology

Word spreads quickly in Social Media – sometimes more quickly than you can keep up with. You must keep a constant eye on mentions of your brand, your products and your services in order to survive in this market landscape. Then all you have to do is feed this list into your listening platform and you should be able to create a steady stream of Social Media Leads!

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Which social networking site is used by 92% of senior marketing executives? What social media tool helps small business double their reach on Twitter? While social.

Brand Advocates vs Brand Adversaries – it’s a Very Thin Line!

Buzz Marketing for Technology

Everyday I provide support on the social web to customers. But what’s becoming clear to me is that real time communications is essential in this new multi channel world where you better be listening for your customers and delighting them with Social Customer Service. It’s a great double sided ROI story for Social Customer Support. Digg this! Tweet This!

Do you need to be an Extrovert to be in Social Media Marketing?

Buzz Marketing for Technology

But focusing on the Extrovert angle for a second, I began to wonder if you need to be an extrovert to be in social media. Certainly internally in your organization you need to be an extrovert if you want to organize a Tribe or movement in your company to take on social media. And for sure you need to be an extrovert if you plan on becoming a proclaimed social media expert or guru.

Breaking News: LinkedIn Revolutionizes Social News with LinkedIn Today

WindMill Networking

And then using Social CRM applications like Nimble to use as your communications dashboard within the Professional Graph.  Now it’s your turn: What do YOU think about this new social news application? LinkedIn Business Facebook Social network StumbleUpon TechCrunch Twitter Wall Street JournalThese will be subjects of future blog posts.

Social Media is Simpler Than You Think

Webbiquity

With the tidal wave of how-to articles , jargon and self-proclaimed “social media experts&# hitting the online world, it’s easy for marketers and business executives to view social media as something akin to the unexplored regions of the earth as presented on medieval maps—&# here be dragons.&# Social Media Demystified. Social Media Listening. Networking.

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Could Facebook become a Lead Nurturing platform?

Buzz Marketing for Technology

Element #5 – Storefronts / Marketplace – the final part of the lead nurturing process is the ability to send a prospect who you attracted with an ad perhaps, nurtured with email, invites to events, targeted with their persona a specific offer and converted them with your product or service that you offered on the Marketplace or coming soon Storefronts. Digg this! But Facebook?

B2B marketers are stumbling in the dark

delicious b2bmarketing

Events Conferences Digital Cream 2011 Digital Cream Dubai Past Conferences Social Events Digital Ski 2011 Past Social Events Jobs View Jobs Post a Job More Blog Press Releases Consulting Services Supplier Directory Member Directory Forums Best Practice Supplier Selection Other Topics Innovation Awards How to enter Why enter? Theyre missing out on a hugely powerful asset.

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Social Media Budget Ratio in B2B Marketing

Buzz Marketing for Technology

The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. According to the IT Services Marketing Association (ITSMA) which, full disclosure, I am a member and an avid fan of their work. Digg this! What’s your Social Media diet? Tweet This!

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? hours to 6.3

Just how connected are the world’s top 5 IT services companies?

Earnest about B2B

Take the top 5 IT services companies globally - and see how they’re managing their brands on the social web. So the top 5 under scrutiny (as defined by Services Top 100 ) . 1. IBM Social Media is where where the smart money is – with 792k channel upload views, just shy of 1.9k Visibility of social network links from global site : Zero on site.

5 Ways Mobile Marketing is Affecting Social Media

Marketing Action

How often do you check social media on your phone? And, since our lives are increasingly intermingled with social networks – with 1 billion users around the world accessing Facebook in a single day  – life without social media can become quite inconceivable. For the B2B marketer, all this can be summed up in a small yet powerful statement; we need to adapt.

B2B Marketing needs to Curate a Vibrant Community

Buzz Marketing for Technology

If you ask the members of my leadership team – they will tell you I keep talking about how I think we have B2B Marketing backward. Those already predisposed to buying our products and create a level of service and differentiation for them that is commensurate with their buying habits? Digg this! Let me explain …. think we owe it to our organizations to really take care of them.

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4 Things Triberr Reminded Me about Twitter

WindMill Networking

Many a blogger has wondered, “Why don’t I get as many views and/or retweets even though my content is better than [social media rockstar name]?&# Authentic Curation). A lot of people complain that Triberr is all about what is bad in how some marketers exploit social media in quid pro quid fashion disregarding their community and treating Twitter followers as mere numbers.

Review: Postling for Social Media Management

Sazbean

Postling is a web-based application for monitoring and managing brands on social media. It connects up to a variety of social networks, as well as provides tracking of keywords on the web, and tracking of RSS feeds (which can be hooked up to Google Alerts or searches). The number of social media networks and services Postling connects to is not bad.

Best Social Media Management Tools for Small Business Owners

grow - Practical Marketing Solutions

Everyone knows that social media needs to play a role in their marketing efforts, but managing all of the different social networks can seem daunting. There are numerous tools that make populating your Twitter feed, Facebook page, and other social media outlets relatively painless, and some are completely free. some services require premium subscriptions. Buffer.

33 (of the) Best Marketing Strategy Guides and Insights of 2010

Webbiquity

What are our key objectives for social media marketing? As we rely more on all of our employees (not just marketing and PR) to represent our company through social media, how do we train and motivate them to do so effectively? Big Ed’s Top 10 B2B Marketing Trends For 2010 by Marketing-Gimbal. C. 2010: Social Network Advertising and Marketing Outlook by Brian Solis.

Measuring the Impact of Social Media in B2B Marketing

Webbiquity

Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. While B2B marketers have been ramping up social media activities over the past 18 months, not all are seeing the outcomes they’d hoped for. Set goals, understanding what social media is good for — and what it isn’t.

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