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Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. According to recent research , 32% of B2B marketers use LinkedIn to generate leads, versus just 16% who do so on Facebook.

Why Niche Social Networks Like Empire Avenue Matter to Social Media Marketers

WindMill Networking

Social media websites are filled with communities and large numbers of people, and most businesses decide to strategically market to the largest websites that exist: Facebook, Twitter, and LinkedIn. Empire Avenue is a similar type of niche social networking site for those that are active in social media. minutes LinkedIn 7.6 minutes Digg 4.1

Breaking News: LinkedIn Revolutionizes Social News with LinkedIn Today

WindMill Networking

It was hinted yesterday in TechCrunch that LinkedIn was about to make headlines , and seeing that today is the 1st day of SXSW 2011, the timing of releasing a new application makes sense.  I have already been receiving Industry News update emails from LinkedIn for several weeks and thought they were useful.  So what exactly IS LinkedIn Today?

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How do the audiences differ across various social networks?

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Identifying the Hottest Social Networks and Niche Sites for Your Target Audience

Modern B2B Marketing

by Maria Pergolino In the buyer driven atmosphere of 2011, B2B marketing can’t ignore social media.  For the last decade, the net has been morphing into one huge social community with niches of interest breaking off and creating their own networking sites. Internet users now visit a social network each month, with the average visitor spending more than 4 hours monthly.

B2B Marketing: Trust + Community = ROI

Buzz Marketing for Technology

Trust is not a new thing in the world of sales either – its a fact that people enjoy buying from people that they trust and in B2B Marketing part of our job is to shorten the time spent building trust so sales can have an easier time and focus on selling. Social Media changes that and elevates Trust to the individual level. This is actually good news for the B2B Marketer.

Twitter IS Social « Digital B2B Marketing

Digital B2B Marketing

In fact, they question if Twitter is more of a broadcast medium than a social medium. Broadcast networks account for nearly 30% of all television time (ABC, CBS, NBC, etc). Twitter may not be a social network if Facebook or LinkedIn define social networking. Twitter creates brand new social connections. Sound impressive? It’s not.

Generating a Buyer Persona with Facebook Advertising

Buzz Marketing for Technology

Share this on Linkedin. Digg this! Can your social media activities cost you your job? Will Facebook replace your B2B Marketing email system? Tags: Advertising Crowdsourcing Facebook Marketing Social Media Social Networking Strategy behavioral targeting So do you have buyer personas at your company? Not any more …. How … Facebook! Tweet This!

Overcoming the B2B Marcom Manager's Content Conundrum

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Overcoming the B2B Marcom Manager’s Content Conundrum April 29th, 2010 | By Joan Damico B2B marcom managers solve the content conundrum with a social media workflow.

Sharing is how you build a Brand

Buzz Marketing for Technology

Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! As the old adage goes – some people spend more time planning the wedding then they do the marriage and this is true of a lot of what we see organizations do socially. Share this on Linkedin. Digg this! Tweet This!

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. 500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. Now that social media has advanced from the “should we do it?&# to the “how do we do it better?&#

What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Business Small business Social media Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Social media is capable of so much more.

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What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Social media is capable of so much more.

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5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Social is not an isolated activity.&#

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Android Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Social is not an isolated activity.&#

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It pays to provide Support with Social Media

Buzz Marketing for Technology

In a recent Forrester Report on “ Customer Experience Pays Off as Social Media reduces Obstacles for Real Change ” they have really nailed down the argument I have been making over the last year about why Support is the single best place to build your business case for Social Media. It pays off in any industry (B2C or B2B) and it pays off handsomely! Share this on Linkedin.

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4 Tips for B2B Marketing on Facebook

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Thanks again [link] Facebook ja B2B?

B2B Traffic Strategy: Embedding Content at Third-Party, Social Networking Sites

B2B Marketing Savvy

With great delight, my producer friend, an acknowledged social media advocate herself (thanx Spooner!) Indirectly, bookmarking sites like Delicious and Digg serve a similar virtualized function.  The set-up:   An upcoming product launch would be augmented by social media outreach and promotion: some traditional content (collateral, whitepapers, etc.), Welcome!

The Coming Consolidation in Social Networking

WebMarketCentral

Social media sites are multiplying like rabbits. social tagging sites. Wikipedia lists more than 100 social networking sites , and Social Media Trader recently compiled an even more exhaustive list of 115 social news and bookmark sites rated by PageRank, number of inbound links and dollar value of each site. tags: Social media sites, Alexa rankings, Web 2.0

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? hours to 6.3

Which Social Networking Sites Really Drive Business Traffic?

WebMarketCentral

While clearly not a statistical sampling, LinkedIn and Facebook were mentioned prominently by nearly all respondents. I've written previously about which social networking/tagging/bookmarking sites seemed to work well at driving B2B traffic, but have collected significantly more data since then. StumbleUpon and del.icio.us were common second choices.

Review: Postling for Social Media Management

Sazbean

Postling is a web-based application for monitoring and managing brands on social media. It connects up to a variety of social networks, as well as provides tracking of keywords on the web, and tracking of RSS feeds (which can be hooked up to Google Alerts or searches). The number of social media networks and services Postling connects to is not bad. Dashboard: C-.

8 Share Spiking Tips For Empire Avenue

It's All About Revenue

The latest social media measurement tool to takeoff is Empire Avenue. But it’s actually a startling addictive new social media engagement site. Part game, part ratings system, Empire Avenue works by allowing users to create a ticker linked to their activity on various social media profiles like Facebook, Twitter, Flickr and YouTube. LinkedIn. There are some issues.

7 Keys to BtoB Social Media Success

Fearless Competitor

B2B Demand Generation | 7 Keys to BtoB Social Media Success. Social media is young and red-hot, but businesses, especially companies that sell complex products (software, hardware, insurance, etc.) To help you navigate this new world, we share our 7 Keys to BtoB Social Media Success – tips to help you navigate this new and exciting world for marketers.

33 (of the) Best Marketing Strategy Guides and Insights of 2010

Webbiquity

What are our key objectives for social media marketing? As we rely more on all of our employees (not just marketing and PR) to represent our company through social media, how do we train and motivate them to do so effectively? Big Ed’s Top 10 B2B Marketing Trends For 2010 by Marketing-Gimbal. C. 2010: Social Network Advertising and Marketing Outlook by Brian Solis.

Best Social Media Management Tools for Small Business Owners

grow - Practical Marketing Solutions

Everyone knows that social media needs to play a role in their marketing efforts, but managing all of the different social networks can seem daunting. There are numerous tools that make populating your Twitter feed, Facebook page, and other social media outlets relatively painless, and some are completely free. This post describes some of the best, low-cost social.

5 Ways Mobile Marketing is Affecting Social Media

Marketing Action

How often do you check social media on your phone? And, since our lives are increasingly intermingled with social networks – with 1 billion users around the world accessing Facebook in a single day  – life without social media can become quite inconceivable. For the B2B marketer, all this can be summed up in a small yet powerful statement; we need to adapt.

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Which social networking site is used by 92% of senior marketing executives? What social media tool helps small business double their reach on Twitter? While social.

Social Media Listening for B2B Marketing

Buzz Marketing for Technology

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Share this on Linkedin. Digg this! What’s your Social Media diet? Tweet This!

In B2B Marketing: Content is Media

Buzz Marketing for Technology

But these days for B2B Marketers I think we need to take it a step further and say that “Content is Media&#. Building a solid content creation engine is critical to B2B marketers today. think B2B marketers really need to think and act more like a media house themselves. Share this on Linkedin. Digg this! B2B Marketing Content: Lure or Lasso?

Nine Expert Guides to Local SEO

Webbiquity

Any business that primarily relies on customers within it’s local geographic area—which includes not just restaurants and dentists but also some types of b2b vendors, such as IT services and of course marketing and PR firms—needs to understand the ins and outs of local search engine optimization (SEO). How important is social media to local search success? Digg this!

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Social Media Lead flow in B2B Marketing

Buzz Marketing for Technology

Word spreads quickly in Social Media – sometimes more quickly than you can keep up with. There are several types of conversations that you can encounter out on the social web anything from a complaint to a compliment to what I like to call the Expressed Need. Share this on Linkedin. Digg this! Related posts: Why is measuring Lead Gen in Social Media so hard?

Social Media Budget Ratio in B2B Marketing

Buzz Marketing for Technology

The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. If you blow up the chart you can see that Social Media as a percentage of your overall interactive spend has grown from 13 percent of budget to 14 percent of budget for B2B Technology Marketers.

Best Twitter Guides, Tips and Tools of 2010

Webbiquity

Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises. Get More Twitter Followers by Treating Your Profile Like a Landing Page by Social Times. 40 useful things you can share on Twitter besides blog posts by Social Media Today. Really Cool Things About the New Twitter by Social Media Today.

Social Media – is it really mainstream in B2B Marketing?

Buzz Marketing for Technology

So I ran across some interesting stats last week when I picked up a tweet from Jeff Bullas on the 15 essential social media facts and figures for B2B Marketing. Let me explain …. I don’t know how you feel but I certainly feel like everything I read about Social Media is the same old thing just a rehash of something else I read before. Share this on Linkedin. Digg this!

The Goal of Marketing – Trust

Fearless Competitor

We can talk about integrated marketing, social media and content marketing till the cows come home. Paul Gillin, author of Social Media for the Business Customer told me “This is the single biggest change recently. We love to read your comments and appreciate when you share our posts on social networks. It doesn’t mean a hill of beans. Need for deep understanding.

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Analog Bridges Help Cross the Social Media/Digital Divide ~ScoopD

B2B Marketing Savvy

Read time = 2 minutes)   For me – getting a handle on the “social media” marketing landscape is easier if I simply connect the new stuff to my trusted, old and faithful outbound and marketing roots.    This will be way to simplistic for some, but hopefully a way to lessen the confusion, for others. My Analog B2B Roadmap for Framing the Social Media Conversation. Welcome!

Analog Bridges to Help Cross the Social Media/Digital Divide ~ScoopD

B2B Marketing Savvy

Read time = 2 minutes)   For me – getting a handle on the “social media” marketing landscape is easier if I simply connect the new stuff to my trusted, old and faithful outbound and marketing roots.    This will be way to simplistic for some, but hopefully a way to lessen the confusion, for others. My Analog B2B Roadmap for Framing the Social Media Conversation. Welcome!

Will Facebook replace your B2B Marketing email system?

Buzz Marketing for Technology

The point here for B2C and B2B Marketers is that as Facebook makes their platform rich in interaction and captures more users and hence more conversations about your brand – you will need to be there and engage with their user base. still get questions from B2B firms asking if they should start a presence in Facebook and the answer is unequivocally YES.  Share this on Linkedin.

Best Web Presence Optimization Guides and Tips of 2010

Webbiquity

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Social Media Affecting BtoB Buying Behavior by The Proactive Report. Why B2B Marketers Should Leverage Flickr by Search Engine Land.