| |  B2B + Digg + Eloqua + Linkedin | 32 articles |
| Page 1 of 1 | Previous | Next | IT'S ALL ABOUT REVENUE JUNE 9, 2011 Eloqua Book Review: Likeable Social Media As always, every Eloqua book review ends with a twitter list of all the characters and companies that made this book possible. LinkedIn. Social Media advertising B2B B2C book review business Dave Kerpen Eloqua Facebook Likeable Media likeablebook LinkedIn marketing Twitterby Andrew Moravick | Tweet this In a recent TechCrunch article , Gary Vaynerchuk mused that, “99.5 percent of social media experts are clowns.” Though enjoyably up-beat, Dave Kerpen is no clown. It can’t induce overnight success. Who knew? Likeable Social Media Book Twitter List. | IT'S ALL ABOUT REVENUE FEBRUARY 17, 2011  5 Must-Read B2B Marketing & Social Media Books Periodically we review a must-read B2B marketing or social media book on this blog. Eloqua book of book reviews. View more documents from Eloqua. LinkedIn. by Joe Chernov | Tweet this. Rule #5: Reimagine; Don’t Recycle (via Content Rules ). Great advice. So great, in fact, that we try to live it (when it comes to marketing, anyway) every day. Share email. Facebook. | | | | | |
| IT'S ALL ABOUT REVENUE JUNE 28, 2011  [Interview] Klout & Involver On Influence And Facebook Marketing Klout measures influence on social media platforms like Facebook, Twitter and, most recently , LinkedIn. Full disclosure: Involver is an Eloqua client.). It seems like B2C marketers are often more active on Facebook than B2B marketers. JASCHA: I don’t think it’s specifically going to have huge impact on the B2B industry. LinkedIn. What does it offer consumers? | IT'S ALL ABOUT REVENUE APRIL 25, 2011  8 Share Spiking Tips For Empire Avenue Eloqua is one of the early b2b brands to get on board. LinkedIn. Social Media Audi Bloomberg Eloqua Empire Avenue Facebook Flickr Ford Intel Jeremiah Owyang Joe Chernov LinkedIn metrics Monopoly retweets social currency Tom Ohle tweeting Twitter Youtubeby Jesse Noyes | Tweet this. The latest social media measurement tool to takeoff is Empire Avenue. per page view. | IT'S ALL ABOUT REVENUE JUNE 21, 2011 Wish B2B Apps Talked To Each Other? Introducing The AppCloud. But in today’s world, the explosion of content distribution channels, social media services and communities makes it hard to know if buyer behavior you observe on the corporate website matches their behavior on Twitter or LinkedIn. Today, we launched Eloqua AppCloud , a new open exchange for sales and marketing applications. Let’s say I use Eloqua for demand generation and ON24 for hosting webinars. For example, by integrating Jive and Eloqua, marketers can determine whether socially active prospects have higher velocity in the revenue cycle than just social ‘observers.’ | IT'S ALL ABOUT REVENUE FEBRUARY 7, 2011 The Art of the Customer Testimonial When Eloqua partners with a client on a video testimonial project, our singular objective is just that: capture human story. Marjorie Agin of Tanberg discusses the personal relationship her company enjoys with her Eloqua team, emphasizing the people over the technology. Marjorie’s “team” values are a refreshing rarity in B2B marketing. Sure David talks about why he selected Eloqua (trust in our ability to support his company over the long term), and the results his team enjoyed (major lift in event attendance, speed of execution). LinkedIn. Share email. | | | | | | | |
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IT'S ALL ABOUT REVENUE | TUESDAY, FEBRUARY 8, 2011 The 10 Best B2B Videos
Last year, Eloqua became the most award-winning content marketers in the Revenue Performance Management space. Our video introduces a new B2B marketing category called Revenue Performance Management, and Beagle’s description of why they selected it captures exactly the vibe we were aiming for in the production. Beagle Research truly curated some of the very best B2B videos in their Short Tale Awards. LinkedIn. by Joe Chernov | Tweet this. The best kind of praise comes when you aren’t expecting it, much less looking for it. Perfect. Gratitude. Share email. Reddit. MORE >> -
IT'S ALL ABOUT REVENUE | WEDNESDAY, JULY 6, 2011 3 European Marketing Trends
by Sheila Bohan | Tweet this We recently hosted Eloqua Experience Europe , a two-day, London-based event where Europe’s top marketers gather to share ideas, learn, and network. Well, when Eloqua CEO, Joe Payne, unveiled the Eloqua AppCloud , the industry’s first marketplace for B2B marketing applications, it was obvious that marketers, no matter where they might be from, loved the idea of getting a full view of potential buyers. LinkedIn. Cheers! Lead Nurturing Knows No Boundaries. They proved that great marketing extends beyond geographical boundaries. MORE >> -
IT'S ALL ABOUT REVENUE | TUESDAY, FEBRUARY 22, 2011 Win a Signed Copy of “Content Rules”!
If you have friends in B2B marketing , social media or content marketing, great! We are all about disclosure and transparency here at Eloqua. LinkedIn. Revenue Performance Management #conentrulesbook #contentchallenge #contentrules Content Marketing Content Rules Eloqua future of revenue RPM The Future of Revenue videoby Joe Chernov | Tweet this. We love Content Rules. You know that by now. But what we also love is this new category we pioneered: Revenue Performance Management (RPM). But creating a new category is hard work. Really hard. What’s missing? On us. MORE >> -
IT'S ALL ABOUT REVENUE | WEDNESDAY, AUGUST 3, 2011 4 Tools for Measuring Your Online Influence
It’s no wonder that so many B2B and B2C brands have intensified their efforts to grow online influence and reach influencers through social media. The startup is best known for scoring Facebook and Twitter, but has been adding more social platforms to its scoring matrix, recently including integrating LinkedIn and Foursquare. Just “Like” the Eloqua Facebook page and fill out a simple form. LinkedIn. Social Media b2b marketing digital marketing online influence online marketing social media influence social media marketing Twitter marketingKlout. PeerIndex. MORE >> -
IT'S ALL ABOUT REVENUE | SUNDAY, JULY 17, 2011  [Chart] Webinars, Data Taking Off In The AppCloud
by Egan Cheung | Tweet this The recent launch of Eloqua’s AppCloud has been met by an enthusiastic community of partners, developers, and marketers eager to get a more complete picture of their buyers profiles. Want the Eloqua chart of the week delivered straight to your inbox? Get Eloqua’s chart of the week each week by signing up here. LinkedIn. Marketing Measurement AppCloud b2b marketing chart cloud connectors data quality data sourcing Eloqua Eloqua AppCloud online events webinarsThe most popular type of app? Share email. Facebook. MORE >>
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