Manticore VII Marketing Automation and Lead Generation Released
Webbiquity
FEBRUARY 14, 2010
It competes with vendors such as Marketo , Eloqua , Marketbright and Genoo. Jeff contends that marketing automation systems will become required tools for any b2b “considered purchase (i.e., As many others have noted, the rise of social media and the explosion of online content has fundamentally altered the b2b sales process.
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