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Social Media Budget Ratio in B2B Marketing

Buzz Marketing for Technology

The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. According to the IT Services Marketing Association (ITSMA) which, full disclosure, I am a member and an avid fan of their work. So here is my take ….

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Social Media is Simpler Than You Think

Webbiquity

With the tidal wave of how-to articles , jargon and self-proclaimed “social media experts&# hitting the online world, it’s easy for marketers and business executives to view social media as something akin to the unexplored regions of the earth as presented on medieval maps—&# here be dragons.&# Social Media Demystified.

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Fundamentals of Product Experimentation for Beginners

Convert

Tech giants like Booking.com, Netflix, Meta, Google, Microsoft, and Amazon have been testing hypotheses to enhance their products and services for decades. If you deny it, I’ll refer you to Blockbuster and Digg. They sort of provide experimentation services to other departments and business units in the company. Don’t do that.

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4 Tips for B2B Marketing on Facebook

Online Marketing Institute

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 You can encourage them to recognize great service people and reward them for their input with a discount or other promotion.

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90 Tips to Make Your Blog Rock

Online Marketing Institute

Follow Me On Twitter 90 Tips To Make Your Blog Rock Written by jeffbullas - 30 Comments Categories: Blog , Blogging , Social Media Share Tweet Blogging whether it is for your personal passion or for the corporate blog is quite often a journey that has its highs and lows. Post and link your content on the Delicious social bookmarking site.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow. Absolutely.

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Best of 2009: Social Media Marketing, Part 1

Webbiquity

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement? Is your social media strategy built on a solid foundation, or is it more like a Hollywood movie set—a pretty facade with nothing behind it?