FunnelEnvy

DECEMBER 26, 2023

Conversion Rate Optimization (CRO) is one of the top goals for B2B marketers. It can feel overwhelming to keep track of everything, and even the most seasoned marketers fall prey to the top mistakes in B2B lead generation CRO. Each phase requires different marketing approaches and content types.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Heinz Marketing

OCTOBER 22, 2021

By Lisa Heay , Marketing Planning Manager at Heinz Marketing. The marketing technology landscape is changing rapidly. Pair technology changes with industry trends like conversational marketing, account-based everything, buyer intent, and influencer marketing—it’s a lot to keep up to date on. Join a Forum.

Planning 115

Planning Work Management Marketing Management Marketing Automation Services 115

Marketing Insider Group

APRIL 6, 2021

With content marketing. The Power of Customer Retention Marketing. Implementing effective customer retention strategies into your content marketing plan can help you build a community of advocates for your brand. 9 Customer Retention Strategies That Use Content Marketing. Quick Takeaways. This one’s a given.

Top of Funnel 343

Top of Funnel Work Management Marketing Management Content Marketing 343

Binary Demand

MARCH 26, 2024

[ps2id id=’introduction’ target=”/]The era of generic marketing campaigns is over. But how can marketers gain a deep understanding of these needs? This is where B2B data and intent-based marketing come into play. Uncover customer needs your competitors miss: B2B Data is your friend!

Intent 40

Intent Ideal Customer Profiles Work Management Marketing Management 40

Brandwatch Marketing

MARCH 7, 2023

And it comes as a great fact sheet to give context to your social media marketing efforts. For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users. billion users Weibo: 600 million users WhatsApp: 900 million users Youtube: 1.5

Statistics 98

Statistics Social Media Media Mobile Advertising 98

ClearVoice

DECEMBER 18, 2023

Account-based marketing (ABM) and strategic content creation and distribution mesh perfectly. B2B companies have greatly succeeded in enhancing the effectiveness of their ABM campaigns through careful content planning, creation, and distribution. It is the polar opposite of running generic, one-size-fits-all marketing campaigns.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Directive Agency

SEPTEMBER 12, 2023

As a marketer at a B2B company, you’re always on the lookout for ways to drive more revenue and build a healthier lead generation pipeline. Although it’s a great platform, it can cost you a lot of money—and fast—if you don’t use it correctly, especially in B2B.

Paid Search Agency 52

Paid Search Agency Cost Per Click Google Ads 52

Heinz Marketing

MAY 16, 2023

By Mina Guirguis , Marketing Consultant at Heinz Marketing Incorporating video into your social media marketing strategy is a great way to engage more followers, increase brand awareness, and drive conversions. Some of the most popular video platforms include YouTube, Instagram, Facebook, TikTok, and LinkedIn.

Social Media 95

Social Media Video Marketing Marketing & Strategy Media 95

Biznology

MARCH 1, 2019

IDG recently published a report, Marketing Your Technology to Millennials , on communication preferences of 20–30-somethings as IT decision-makers (ITDMs). Here are a few highlights from IDG’s findings with respect to videos for marketing to millennials in IT. Source: IDG: Marketing Your Technology to Millennials.

Video Marketing 112

Video Marketing Youtube Vendors Stats 112

Navigate the Channel

OCTOBER 5, 2022

In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs. Companies and marketers are more eager than ever to put on in-person events and maximize their turnout.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Metadata

SEPTEMBER 28, 2021

It’s just smart marketing. We put together dos and don’ts plus six examples to help you get even more creative with your marketing tactics both now and in the future. Most marketers don’t consider demand gen campaigns as part of ABM, or vice versa. Retarget folks who’ve visited your pricing and demo pages.

Account Based Marketing 98

Account Based Marketing ABM Demand Campaigns 98

Metadata

SEPTEMBER 28, 2021

It’s just smart marketing. . We put together dos and don’ts plus six examples to help you get even more creative with your marketing tactics both now and in the future. Most marketers don’t consider demand gen campaigns as part of ABM, or vice versa. Retarget folks who’ve visited your pricing and demo pages.

Account Based Marketing 98

Account Based Marketing ABM Demand Campaigns 98

Pam Didner

MAY 7, 2021

Watch this video where I discuss how to implement Artificial Intelligence into your marketing for your business | Tools & Strategy Pitch. If you aren’t, YouTube it. Here are the benefits of Artificial Intelligence in the context of marketing. Here are the benefits of using AI in terms of marketing. AI is everywhere….

Marketing AI 121

Marketing AI Lead Ranking Enterprise Management Planning 121

Directive Agency

OCTOBER 2, 2019

Your total addressable market is not always searching for what you offer through search engines, and they may have never visited your site, leaving remarketing out of the question. On LinkedIn, an account-based marketing list was uploaded, and through the use of lookalikes, the total audience with similar characteristics increased by 436%.

Linkedin 53

Linkedin Facebook Paid Search Agency Google 53

Webbiquity

AUGUST 18, 2020

Leading edges platforms generally have significant installed customer bases and market presence as indicated by at least 25 user reviews across one or more software rating sites. A video streaming platform for marketing webcasts, internal communications, training, and other virtual events. Leading Edge Virtual Event Platforms.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Metadata

SEPTEMBER 28, 2023

Like almost every B2B company on the planet, I knew my success would hinge largely on paid social advertising. So, I did what any demand generation marketer would do in my situation: DIY’d some LinkedIn ads using the platform’s native tools. Hey, maybe I just didn’t have the chops to catch our customers’ attention on LinkedIn.

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

KEO Marketing

JUNE 10, 2016

These millennials are now in the B2B world. More than one in three American workers are now millennials and they do not respond to B2B marketing the same way their Baby Boomer predecessors did. Therefore, understanding of the situation is in order before we try our hand at marketing to millennials. White Papers.

Enterprise Management 48

Enterprise Management Work Management Marketing Management B2B Marketing 48

Contently

NOVEMBER 12, 2019

When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about content marketing. Like many people entering the job market, I wanted to write and edit, and I was interested in exploring different ways to make a living with those skills. The point is: You’ll learn a lot.

Content Marketing 135

Content Marketing Marketing Management Content Paid Search Agency 135

Directive Agency

SEPTEMBER 12, 2019

Lookalike audiences are available on various ad platforms, but today we’ll discuss how you can create them on Facebook, LinkedIn, and Google Ads. With the audience we created above, we can expect to reach people with similar characteristics to those who have downloaded our B2B Guide eBook. How to Set Up a Lookalike Audience.

Paid Search Agency 40

Paid Search Agency Linkedin Facebook Ideal Customer Profiles 40

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. The Video Marketing Storyteller: PortoBay Hotels First, we laughed. Two minutes in the pool. And tens of millions of dollars in new pipeline.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Brandwatch Marketing

JANUARY 2, 2019

And it comes as a great fact sheet to give context to your social media marketing efforts. For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users. LinkedIn: 500 million users. Youtube: 1.5 89% of B2B marketers use content marketing strategies.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Vidyard

NOVEMBER 7, 2019

For the sixth consecutive year, video investment is up and 94% of companies say videos are valuable in their daily marketing mix. Findings uncover how businesses today connect, communicate, and engage with buyers through video programs and identify gaps between how B2B professionals perceive video and how they actually use it.

Top of Funnel 65

Top of Funnel Video Marketing Lead Scoring Lead Ranking 65

Navigate the Channel

AUGUST 10, 2017

Even in an increasingly digitized marketing world, a well-executed trade show presence is an indispensable part of a solid marketing strategy for any B2B company. Social Media Plays a Key Role in B2B Marketing. Leverage Live Streaming: Offer Contests, Product Demos, and Giveaways to Engage Your Followers.

Trade Show 90

Trade Show Social Media Social Marketing Event Marketing 90

Valasys

MARCH 25, 2020

As B2B marketers you need to be the flag bearers of innovation to sustain in a tech-savvy and ever-evolving realm. The idea of virtual event marketing was popularized by corporate giants such as IBM and Microsoft to help the idea of real-time customization. Successful virtual events are all about capturing the right data points.

Event Marketing 45

Event Marketing B2B Marketing Marketing Management B2B 45

Hubspot

NOVEMBER 5, 2019

For example, Facebook Ads is considered an alternative to Google Ads , YouTube is a go-to site for learning about new products , Instagram offers Shoppable posts , and Reddit users regularly participate in discussion threads about products. Facebook is the second-most used social platform globally , followed by YouTube. Free Promotion.

Paid Content 94

Paid Content Research Product Youtube 94

Vidyard

OCTOBER 27, 2019

For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers. Benefits of Video Marketing 2. Video Marketing Strategy 3. Video Marketing Storytelling 4. Video Analytics and Video Marketing ROI.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Hubspot

JANUARY 5, 2021

And when it comes to marketing, this still rings true. Recent data shows that video content is one of the most influential forms of marketing out there. See what HubSpot marketing experts are saying, below. Takeaways for Video Marketers. And what are some trends to look for in 2021? On TikTok and Triller, it's 60 seconds.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

Metadata

FEBRUARY 6, 2023

You have radio, print, YouTube, LinkedIn, Facebook, the small screens at the gas station. If you look at the B2B companies with the best ads, they do a whole lot more than look pretty. Solve a problem Every B2B buy stems from a problem; 93% of B2B buyers require a business case for all technology solutions.

Creativity 52

Creativity Ideal Customer Profiles Paid Search Agency Ads 52

Vidyard

OCTOBER 27, 2019

For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers. What is Video Marketing? Benefits of Video Marketing 3. Video Marketing Strategy 4. Video Marketing Storytelling 5.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Directive Agency

JULY 23, 2020

For many business-to-business (B2B) software organizations, paid advertising is essential to generating leads and driving revenue. Through paid channels, marketers are able to segment and target audiences more precisely, leading to higher conversion rates and ultimately, more sales. What is B2B advertising?

Funnel Advertising 59

Funnel Advertising Top of Funnel Enterprise Management Advertisements 59

Vidyard

NOVEMBER 7, 2019

For the sixth consecutive year, video investment is up and 94% of companies say videos are valuable in their daily marketing mix. Findings uncover how businesses today connect, communicate, and engage with buyers through video programs and identify gaps between how B2B professionals perceive video and how they actually use it.

Top of Funnel 55

Top of Funnel Video Marketing Lead Scoring Lead Ranking 55

Directive Agency

OCTOBER 20, 2017

A common thread for many B2B buyers is the search for knowledge. For B2B businesses this provides a great opportunity. You can leverage this knowledge through content marketing. Content marketing as a whole is one of the most effective forms of marketing. What Types of Content Do B2B Audiences Need?

Top of Funnel 53

Top of Funnel B2B Marketing Work Management Marketing Management 53

RDW Group

APRIL 19, 2016

“Adult Millennials,” defined as people born between 1979 and 1995, are becoming increasingly responsible for B2B purchase decisions. One sure way to engage these B2B decision makers is through (what else?) As a result, B2B marketers need to understand what this shift means and begin to cater to this demographic.

Purchase 50

Purchase Work Management Marketing Management B2B 50

Ledger Bennett

DECEMBER 30, 2020

From driving top of funnel engagement as part of your SEO strategy, to reaching buyers and improving conversion, video content offers major B2B opportunities. Consumer journeys have changed, and B2B seller interactions have largely moved to remote or digital. But just how do you maximize your chances of video success?

Top of Funnel 52

Top of Funnel Video Marketing Work Management Marketing Management 52

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some incredible results.

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

Sharpspring

NOVEMBER 10, 2020

Many of those billions of users are also shopping online, which means internet marketing has become one of the most lucrative industries in the world. In this all-inclusive guide to internet marketing, you will learn everything there is to know about expanding your business into the digital realm. What Is Internet Marketing?

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108