Engagio

MAY 3, 2021

Today, I am pleased to announce that DemandMatrix (“DMX”) is joining forces with Demandbase by signing a definitive agreement to be acquired. Late last year, we onboarded Demandbase as our customer. The Demandbase data science team did a deep analysis and found our technographics data was hands down the best in the market!

DemandBase 71

DemandBase InsideView Marketing Analytics Tools Advertising Agencies 71

Martech

SEPTEMBER 20, 2023

Channel99, the B2B performance and marketing attribution service launched by Chris Golec, founder and former CEO of Demandbase, has announced a pixel-technology driven platform to give visibility into the B2B customer journey. This should benefit not only B2B marketers but also the vendors they rely on.

DemandBase 95

DemandBase Marketing Attribution Account Based Marketing B2B 95

Engagio

MAY 31, 2021

The future deprecation of third-party cookies in Chrome will impact many B2B advertising vendors — especially those who primarily use third-party white-labeled DSPs, where they aren’t in complete control of the technology. In addition to having our own DSP, Demandbase has long been preparing new approaches to evolve. The Basics.

DemandBase 77

DemandBase Spyware Marketing Automation Services Lead Ranking 77

Martech

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). ABM enables marketers to create customized content and messaging for each targeted account, fostering stronger connections.

Account Based Marketing 110

Account Based Marketing Spending B2B Marketing ABM 110

Metadata

JUNE 16, 2020

Today, Demandbase announced that it’s acquiring Engagio , and it comes as no surprise. As the default leader in ABM, Demandbase looks to innovate and unify its platform, and Engagio is a piece of that puzzle, providing that account-level view that makes Engagio unique. The ABM category is consolidating.

DemandBase 91

DemandBase Account Based Marketing ABM Zoominfo 91

Engagio

MAY 3, 2021

We have agreed to join Demandbase, the leading B2B account-based solutions platform, to transform the way B2B companies go to market. We expanded that vision to empower marketers with the data to better target and message their prospects, and fill their funnels. Two technology leaders joining forces.

InsideView 71

InsideView DemandBase Work Management Top of Funnel 71

DemandBase

MARCH 17, 2020

As data gets bigger, the actionable insights B2B marketers have at their disposal also increase. This is why we’re excited to roll out Site Analytics, Self-Serve Targeting, and Demandbase Data Stream offerings. It also identifies new account segments to target based on their visits to certain pages. Self-Serve Targeting.

DemandBase 52

DemandBase Marketing AI Advertising Channels Enterprise Management 52

Engagio

AUGUST 15, 2023

If you’re using ad tech from a provider other than Demandbase, chances are you’re using a platform that doesn’t speak B2B as its native language. Other “B2B advertising” providers rely on third-party ad tech that was originally built for B2C and they’ve retrofitted it for B2B. That’s not the case at Demandbase.

Paid Search Agency 62

Paid Search Agency DemandBase Ads Ideal Customer Profiles 62

Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. CTV is a growing channel for many marketers, including B2B businesses. Dig deeper: The B2B CEO’s social media checklist Getting started. Why we care. Building on video. Get MarTech!

Linkedin 70

Linkedin Paid Search Agency Ads Campaigns 70

Customer Experience Matrix

FEBRUARY 21, 2014

That could serve as a pretty complete summary of the state of the art for B2B marketing today, especially if you consider “content marketing” as implicitly included. Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

DemandMatrix

MAY 4, 2021

Today, I am pleased to announce that DemandMatrix (“DMX”) is joining forces with Demandbase by signing a definitive agreement to be acquired. Late last year, we onboarded Demandbase as our customer. The Demandbase data science team did a deep analysis and found our technographics data was hands down the best in the market!

DemandBase 52

DemandBase InsideView Marketing Analytics Tools Advertising Agencies 52

Valasys

SEPTEMBER 15, 2020

On 14th September 2020, Demandbase announced the expansion of its leadership team, with a new CRO to reshape the B2B marketing landscape. Demandbase, a pioneer Account-Based Marketing (ABM) organization, announced the appointment of Allison Metcalfe as the Chief Revenue Officer (CRO).

DemandBase 52

DemandBase Account Based Marketing Jigsaw Advertising Agencies 52

Martech

DECEMBER 6, 2023

Channel99, the B2B performance marketing platform, has launched its new “view-through” technology for digital campaigns. The pixel can be deployed on digital campaigns run on platforms including Demandbase, Google, HubSpot, Marketo, Microsoft and Outreach. A pixel to track campaign efficiency. Get MarTech! In your inbox.

Campaigns 108

Campaigns Account Based Marketing B2B DemandBase 108

Customer Experience Matrix

SEPTEMBER 10, 2015

The second was Demandbase ’s acquisition of data-as-a-service vendor WhoToo , which offers its own set of 250 million profiles relating to 70 million business processionals. The company does know the identity of some individuals and will use these to target email and Web advertising to names you provide. No, not one bit.

DemandBase 120

DemandBase Hubspot Mobile Advertising Adwords 120

Engagio

MAY 3, 2021

One suite, two acquisitions, three companies coming together, four clouds, and five key B2B data assets! The Demandbase One B2B Go-To-Market Suite consists of four connected clouds. Intent (Demandbase) : Uncovers the topics that companies are actively consuming across the web.

InsideView 127

InsideView DemandBase Enterprise Management Work Management 127

Engagio

APRIL 12, 2024

Using DemandBase to identify prospects who visited the US Open website, IBM was able to find and target over 9500 accounts—triple their usual—with nearly 200 being top accounts, double previous years’ results. B2B customers value personalized experiences and solutions that precisely meet their business requirements.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Valasys

MAY 10, 2021

On the 4 th of May 2021, Demandbase announced two major acquisitions including integration with InsideView into a broad B2B go-to-market offering and with technographics provider DemandMatrix. These acquisitions are following Demandbase’s acquisition of ABM orchestration & analytics platform Engagio in June 2020.

DemandBase 52

DemandBase Account Based Marketing Acquisitions ABM 52

Only B2B

OCTOBER 13, 2021

Thus, your marketing team can target their efforts to attract them. Continue reading to learn about the finest B2B intent data providers and how they may help your company generate money. I’d want to go over some intent data basics before we get into B2B intent data providers. 5 Most Suited B2B Data Providers: 1.

Intent Data 118

Intent Data Intent Enterprise Management Work Management 118

ANNUITAS

MAY 31, 2023

Some of us at ANNUITAS just returned from the Ignite USA conference in Chicago hosted by B2B Marketing. Ignite kicked off with a compelling keynote from Demandbase’s Jon Miller about how “the B2B playbook is dead.” But two sessions really brought this new reality to the fore. Not at the event?

B2B Marketing 130

B2B Marketing Marketing Analytics Tools B2B DemandBase 130

Engagio

DECEMBER 7, 2023

B2B sales prospecting is about finding and engaging with potential customers. But nobody ever said B2B prospecting is easy. Each day brings the challenge of navigating complex accounts and the pressure of meeting targets amidst intense competition for attention. The goal is to build a relationship and ultimately make a sale.

B2B Sales 71

B2B Sales Practices DemandBase B2B 71

Valasys

APRIL 2, 2019

On March 28 th 2019, Demandbase announced a new level of ABM integration with Marketo Engage so as to provide B2B marketing and sales teams with more flexibility to share accounts and audiences between platforms and between solutions. This new integrated functionality will roll out to Marketo and Demandbase customers in Q2 2019.

DemandBase 53

DemandBase Marketo ABM Account Based Marketing 53

Engagio

JANUARY 19, 2021

Most of us in B2B would have no problem listing the firmographic data about our target prospects, things like revenue range, number of employees, location, and industry. For most of us in revenue marketing, these characteristics are what drive our understanding of the makeup of our target accounts. What things come to mind?

Ideal Customer Profiles 133

Ideal Customer Profiles Demand Generation DemandBase Marketing AI 133

Engagio

SEPTEMBER 16, 2021

Here at Demandbase, we like to do Shark Week once a quarter, where we dedicate an entire week to generating sales pipeline through cold-calling, emails, videos, and more. Segmentation is where you can start to get really strategic with selecting target accounts. I like to go back to the whys : why Demandbase and why now?

Top of Funnel 130

Top of Funnel Sales Management B2B Sales DemandBase 130

Digital B2B Marketing

OCTOBER 18, 2012

B2B advertising begins with the target audience. Until you know who you are targeting, you cannot identify the publications, sites or ad networks you should be working with. However, one of the first things advertisers do is generalize their target audience. Disclosure: Demandbase is a Babcock & Jenkins client.

Demand Generation 100

Demand Generation DemandBase Advertisements Advertising 100

Customer Experience Matrix

MARCH 26, 2015

For B2B marketers, this has happened mostly through Demandbase and what was formerly Bizo (now part of LinkedIn). The system imports lists of target accounts from a company’s CRM or marketing automation system, or lets clients build their own lists from Terminus’ own B2B company database. email-based targeting.

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

SWZD

APRIL 9, 2019

ABM has become the dominant go to market strategy for B2B marketers. ABM has become the strategy baseline for B2B marketers as digital innovation has continued to change the behavior of B2B buyers and how they approach the decision and purchase process. B2B buyer behavior continues to evolve.

DemandBase 48

DemandBase Account Based Marketing ABM B2B Thought Leadership 48

Engagio

FEBRUARY 25, 2021

2020 was a year of significant change and growth for Demandbase. The successful and completed product merger of Engagio and Demandbase has allowed our win rates to skyrocket against our competitors. One big factor in our success: The continued improvement of our target account identification. consumers).

DemandBase 71

DemandBase Classified Ads Vendors Comparison 71

Engagio

OCTOBER 11, 2023

The right data underpins everything from building target account and contact lists to fueling sales prospecting and cleaning existing databases. This is why I was pleased to see Demandbase’s inclusion in Forrester’s recent landscape report on B2B marketing and sales data providers.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

Customer Experience Matrix

MARCH 4, 2014

My post last month on DemandBase and Bizo ’s products to target Web display ads at individual businesses resulted in a call from Vendemore , a Stockholm, Sweden-based firm that has been providing similar services for seven and a half years. centric DemandBase and Bizo. It provides more global coverage than U.S.-centric

Top of Funnel 120

Top of Funnel Advertising Funnels Paid Search Agency Display 120

Engagio

FEBRUARY 14, 2024

2023 was a year of significant change and growth for Demandbase. account identifi A continued factor in our success: The stable improvement of our target account identification Demandbase has always taken a different approach to target account identification. At any given time, Demandbase has around 3.7 consumers).

DemandBase 62

DemandBase Lead Ranking Vendors Comparison 62

Martech Advisor

AUGUST 30, 2019

Folloze, a Customer Engagement Platform, announced new data integration capabilities for its cutting-edge AI-powered personalization engine in partnership with Demandbase on Aug. Folloze’s new integrations with Demandbase will help transform how B2B enterprises engage, convert and win target accounts. About Folloze.

DemandBase 43

DemandBase Account Based Marketing Personalization ABM 43

Full Circle Insights

SEPTEMBER 22, 2022

But the original waterfall tracks campaigns and activities associated with a person, and B2B marketers are selling to buying groups, not individuals. Forrester developed a new B2B Revenue Waterfall based on ABM, and it illustrates why generating MQLs is no longer Job #1 for marketers — target account activation is.

Activities 52

Activities Account Based Marketing Marketing Qualified Leads Top of Funnel 52

Engagio

OCTOBER 1, 2021

Integrations with web analytics tools like Google and Adobe Analytics along with standalone solutions, like Demandbase Site Analytics , has made it easy for both marketing and sales to have a clear understanding of which channels and pages resonate most with their target accounts at all times. Aligning Around a Common Goal.

Touchpoints 71

Touchpoints Marketing Attribution DemandBase Allocation 71

DemandBase

MARCH 23, 2020

But as B2B marketers (and sales practitioners), the fact remains that we’re still on the hook for generating and delivering on pipe goals that may now seem impossible. So, how should B2B marketers operate in this new reality? Zero in on the accounts that matter—those in your target account list that are in-market for your solution.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

The Point

OCTOBER 18, 2012

Earlier this week, San Francisco-based Demandbase announced its “ Company Targeted Advertising ,” a new platform that allows B2B marketers to target online display advertising either to specific companies (by name) or those that meet specific corporate attributes (company size for example, or vertical industries).

Paid Search Agency 100

Paid Search Agency Demographics Display DemandBase 100

DemandBase

OCTOBER 30, 2018

The Demandbase ABM Platform won Gold for Innovations in Technology in the 10th Annual 2018 Golden Bridge Awards ’ Advertising, Marketing and Public Relations category. I am confident this will set Demandbase apart for many years to come and this award acknowledges that the technology is now available to make it happen.

DemandBase 40

DemandBase Account Based Marketing ABM Public Relations 40

DemandBase

JANUARY 8, 2019

Can search engine marketing (SEM) target specific accounts and minimize waste from unqualified respondents? No technology currently exists that uses SEM to target accounts. Deploy Demandbase’s ABM Platform to select your targeted segments, no matter where they are. It can be done. And we did it. Fish where the fish are.

Account Based Marketing 58

Account Based Marketing DemandBase SEM Paid Search Agency 58