Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

PathFactory

MAY 2, 2022

Revenue teams can now scale how they connect content to buyers by combining PathFactory Content Intelligence with intent signals and segments from our ABM partners, 6sense and Demandbase, to serve up personalized content experiences.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Vidyard

OCTOBER 9, 2014

And that’s where targeted content comes in, or so says Avanish Sahai, Chief Product Officer at Demandbase. at the Ignite Video Marketing Conference last week: We’re not marketing to one person in B2B, we’re marketing to a committee. It’s not unusual for a buying committee to include up to 20 people today.

Account Based Marketing 53

Account Based Marketing B2B Marketing Microsite DemandBase 53

NuSpark Consulting

JANUARY 12, 2012

I was joined by Anna Talerico from Ion Interactive, Chris Goward from Wider Funnel, Justin England from ReachForce, Greg Ott from Demandbase, and Bob Leonard from acSellerant. Among the topics discussed: Linking prospects to a landing page, microsite, or website, and which direction makes sense.

Landing Pages 100

Landing Pages Conversion Rate Conversion Optimization 100

NuSpark Consulting

APRIL 13, 2012

SRDS probably fits in the first paragraph as well, but still is the best source for researching consumer and b2b media information, covering print, digital, and direct marketing/list research. Pre-Funnel: Attracting audiences before they have determined need. Standard Rate and Data. Digital Audience Research. Paid Search.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

Biznology

FEBRUARY 23, 2015

Content marketing is more important to B2B businesses. Here are 15 B2B case studies. They show how content marketing drives ROI with B2B businesses who: Know their audience. Do these case studies convince you of the value for content marketing for B2B businesses? Who is succeeding and why? BILLION in pipeline revenue.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

PureB2B

MARCH 27, 2019

Account-Based Marketing (ABM) is a relatively new concept in B2B marketing and may be a new program type for your business, with that being said you cannot “set it and forget it”. Personalize your Website or Create Microsites. Website visitor profiling tools such as Demandbase and Clearbit provide real-time actionable data.

Account Based Marketing 62

Account Based Marketing ABM Creativity Personalization 62