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B2B Influencer Marketing in 2022: Seven Key Lessons from New Research

Webbiquity

Influencer marketing is increasingly popular in the B2B space, for the simple reason that buyers trust experts more than ads. But many B2B marketers are approaching it in the wrong ways, missing the mark with both the influencers and their audiences. B2B Marketers are Misaligned With Influencer Preferences.

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Modern becomes a certified Demandbase partner

Modern B2B

We are now an accredited Demandbase partner listed in Demandbase’s directory for all of Demandbase’s current and future customers needing specialist consultancy on getting the best from the platform and implementing a full-funnel account-based strategy. We’re excited to see it bear fruit in 2024 and beyond.

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Modern becomes a certified Demandbase partner

Modern B2B

As one of just 25 consultancies globally to be included in the programme, our Strategists have undertaken Demandbase’s GTM Certification and Demandbase Solutions Certification to ensure they deliver the highest level of support to clients and are already consulting on large-scale, international projects.

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Should SDRs or Marketing Own Lead Nurturing?

Engagio

That’s why lead nurturing remains such a key element of a good B2B go-to-market. Lead nurturing is the process of building a relationship with prospects that are not yet sales-ready, by conducting an informative dialog, regardless of the lead’s budget, authority, or timing. So, which approach is more effective?

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A New World for B2B: Demandbase and LiveRamp To Provide Industry-Leading Identification and Targeting Solutions

Engagio

The world of B2B has been undergoing a significant evolution. B2B buyers are increasingly behaving like consumers, and vendors are struggling with delivering personalized experiences to those buyers. B2B brands will now have access to the industry’s best account identification and targeting capabilities at their fingertips.

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Demandbase Acquires Engagio

Valasys

On the 16 th of June 2020, Demandbase announced the acquisition of Engagio to promote coalition, Precision, and clarity in the B2B marketplace. The prime focus of both companies is account-based marketing (ABM). million while Demandbase had raised $158 billion. About Demandbase.

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Channel99 announces verification pixel technology for B2B

Martech

Channel99, the B2B performance and marketing attribution service launched by Chris Golec, founder and former CEO of Demandbase, has announced a pixel-technology driven platform to give visibility into the B2B customer journey. This should benefit not only B2B marketers but also the vendors they rely on.