Engagio

JANUARY 19, 2021

Most of us in B2B would have no problem listing the firmographic data about our target prospects, things like revenue range, number of employees, location, and industry. For most of us in revenue marketing, these characteristics are what drive our understanding of the makeup of our target accounts. What things come to mind?

Ideal Customer Profiles 133

Ideal Customer Profiles Demand Generation DemandBase Marketing AI 133

Engagio

SEPTEMBER 29, 2023

That’s why lead nurturing remains such a key element of a good B2B go-to-market. That said, a key question has come up in the last few years: who should nurture prospects, marketing or sales development representatives (SDRs)? OK, so now onto the core question: should lead nurturing come from marketing or SDRs?

Lead Nurturing 133

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133

ANNUITAS

MAY 31, 2023

Some of us at ANNUITAS just returned from the Ignite USA conference in Chicago hosted by B2B Marketing. It was an interesting mix of marketers from both client side and agency side, making up a true picture of the go-to-market reality of today. We are glad the B2B Marketing team is here to provide just that.

B2B Marketing 130

B2B Marketing Marketing Analytics Tools B2B DemandBase 130

Valasys

APRIL 2, 2019

On March 28 th 2019, Demandbase announced a new level of ABM integration with Marketo Engage so as to provide B2B marketing and sales teams with more flexibility to share accounts and audiences between platforms and between solutions.

DemandBase 53

DemandBase Marketo Account Based Marketing ABM 53

KoMarketing Associates

AUGUST 23, 2019

Many B2B marketers are still in the early stages of exploring artificial intelligence (AI) solutions, and as a result, most of them have yet to implement this form of martech, according to new research. Only 18 percent of B2B marketers say they are actually using AI.

Marketing AI 121

Marketing AI Marketing Report B2B Marketing Planning 121

Only B2B

FEBRUARY 6, 2024

The global B2B intent data market is expected to reach a value of USD 2.16 billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Martech

SEPTEMBER 30, 2021

Zylotech is a purpose-built B2B CDP with a customer base including Google, Cisco and Dell. In a release, David Raab, founder of the CDP Institute, said “CDP is becoming more widely adopted in B2B, as companies recognize their marketing automation and CRM systems are not enough to provide true data unification and sharing.

InsideView 86

InsideView Account Based Marketing DemandBase B2B 86

Oktopost

APRIL 1, 2021

Listen to the Podcast: For more episodes on MarTech, subscribe to B2B Marketing Now for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn. Back in 2018, Marketo was purchased by Adobe for $4.75B, and Engagio was recently acquired by Demandbase. Episode Summary.

Account Based Marketing 101

Account Based Marketing DemandBase Planning Marketo 101

ClickZ

JUNE 15, 2020

Account-based marketing (ABM) platforms like Demandbase and Terminus enable B2B marketing and sales teams to target companies that align well with their existing clients. Platforms like Demandbase facilitate this approach by enabling users to build audiences using their existing CRM, account, and customer data.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

Martech

AUGUST 9, 2023

Account-based marketing (ABM) is a powerful strategy helping B2B marketers target and engage with high-value accounts, deliver personalized experiences and drive revenue growth. LinkedIn: Hillary Carpio (6k followers) Pam Didner Pam is founder and vice president of marketing at Relentless Pursuit. In your inbox.

Account Based Marketing 82

Account Based Marketing ABM DemandBase Marketing Analytics Tools 82

Lake One

OCTOBER 11, 2023

Introduction to AI in B2B Sales and Marketing The most seasoned B2B salespeople have spent years working out the kinks in their processes, finding ways to procure data when most needed, and halting delays before they start. The Role of AI in B2B Growth Strategies AI fills the role of an over-eager, data-driven assistant.

Case Studies 75

Case Studies Case Study B2B Sales Studies 75

Engagio

NOVEMBER 16, 2023

Unlike traditional marketing that relies on lead-based marketing automation and ad tech designed for B2C, B2B account-based marketing and selling drives efficiency with the accounts that matter, resulting in additional pipeline from targeted accounts, higher win rates from ABM accounts, and improved ROI over traditional marketing.

Account Based Marketing 71

Account Based Marketing Budget Programs ABM Marketing Analytics Tools 71

Contently

JANUARY 31, 2023

Content marketers, for our part, can use customer sentiment to inform content plans and ad spending in a way that prioritizes the channels, content formats, and subjects that AI predicts will be top-of-mind for customers in the near future. B2B companies can also access customer sentiment data for their target market.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Engagio

NOVEMBER 14, 2023

Account-based marketing (ABM) has not only altered the trajectory of B2B marketing; it has fundamentally reshaped the way companies go to market. The success of early 1:1 approaches to ABM caused marketers to seek ways to scale the impact, and practitioners developed additional approaches for 1:Few and 1:Many ABM.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Engagio

JANUARY 30, 2024

Demandbase runs on predictive models Predictive models are a powerful and effective way to forecast future events (sales, marketing trends, etc.) The post Predictive Models – Future Insights from Past Data appeared first on Demandbase. How predictive analytics modeling works in practice Data.

Lead Ranking 62

Lead Ranking DemandBase Forecasting Lead Scoring 62

The Point

JUNE 26, 2009

An average conversion rate for a B2B landing page, if you believe the people who claim to measure such things, is around 4 percent. Conversion rates for organic traffic to a corporate Website may be as high as 10 percent or more. But even at those lofty standards, fully 90 percent of Web [.].

DemandBase 100

DemandBase Landing Pages Leads Lead 100

Engagio

MAY 14, 2021

Waving the Content is King banner, B2B companies have deluged our poor buyers with even more information: blogs, ebooks, webinars, product reviews, videos, emails, phone calls …. Interruption marketing. Interruption Marketing describes tactics that work only if they interrupt you to get your attention. Attention scarcity.

Work Management 126

Work Management Marketing Management Marketing Automation Services B2B Thought Leadership 126

Martech

JULY 14, 2022

B2B marketers have employed account-based marketing (ABM) for well over a decade, of course, but the space has evolved rapidly over the past two to three years. Additionally, the COVID pandemic accelerated fundamental shifts in the B2B buying cycle by forcing events and in-person meetings to go virtual.

Account Based Marketing 121

Account Based Marketing Enterprise Management Work Management Marketing Management 121

Customer Experience Matrix

MARCH 4, 2014

My post last month on DemandBase and Bizo ’s products to target Web display ads at individual businesses resulted in a call from Vendemore , a Stockholm, Sweden-based firm that has been providing similar services for seven and a half years. centric DemandBase and Bizo. It provides more global coverage than U.S.-centric

Top of Funnel 120

Top of Funnel Advertising Funnels Paid Search Agency Display 120

DemandBase

AUGUST 10, 2020

What’s more, ABM as a category, strategy, and technology has shifted significantly among B2B marketers from being perceived as a nice-to-have to a strategic must-have. Some quick ABM adoption data from the 2020 ABM Market Research Study ). B2B firms see a 40 percent year-over-year increase in ABM budgets from 2019 to 2020.

Account Based Marketing 119

Account Based Marketing ABM DemandBase Peer-to-peer 119

Customer Experience Matrix

MARCH 26, 2015

This means that integration has largely meant sharing audiences defined in a marketing automation system with demand side platforms (DSPs), so the DSPs can bid on audience members when they appear on ad networks. For B2B marketers, this has happened mostly through Demandbase and what was formerly Bizo (now part of LinkedIn).

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

Engagio

NOVEMBER 5, 2020

Instead, I simply looked around at the way B2B marketing was evolving and changing, and realized that the technology marketers had access to wasn’t keeping up with these changes. Right then, I knew that B2B marketing automation was heading towards a seismic shift. And it’s finally out in the world!

Account Based Marketing 62

Account Based Marketing Marketing Automation Services ABM DemandBase 62

Martech

SEPTEMBER 24, 2021

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. It has been used by B2B marketers for well over a decade. ABM isn’t new, though. What ABM tools do.

Account Based Marketing 125

Account Based Marketing Enterprise Management Work Management Paid Content 125

Velocity Partners

FEBRUARY 27, 2024

Jon Miller recently said that the B2B go-to-market playbook is kaput. That’s the same Jon Miller who practically invented that playbook at the dawn of inbound marketing. You know, Marketo and Engagio founder and CMO at Demandbase (and, it just so happens, serial Velocity client). That Jon Miller.

Sales Management 76

Sales Management Top of Funnel Work Management Brand Identity 76

DemandBase

NOVEMBER 5, 2020

Instead, I simply looked around at the way B2B marketing was evolving and changing, and realized that the technology marketers had access to wasn’t keeping up with these changes. Right then, I knew that B2B marketing automation was heading towards a seismic shift. And it’s finally out in the world!

Account Based Marketing 52

Account Based Marketing Marketing Automation Services ABM DemandBase 52

Martech

JUNE 3, 2022

Recently Demandbase and marketing operations (MOPs) training provider Highway Education released their “ The State of Marketing Operations: 2022 ” report. One of the report’s important takeaways is that marketing operations practitioners are in high demand, and there’s a real need for more formal training opportunities.

Marketing Automation Services 109

Marketing Automation Services CMS Development Work Management Marketing Management 109

LeadSloth

MARCH 22, 2009

I’m working on an interesting project right now: moving away from a marketing automation system. The company in question has used a comprehensive marketing automation system for about 2 years. In the early days it was used to sift through hundreds of new B2B leads per day to identify the valuable leads.

Marketing Automation Services 100

Marketing Automation Services LEADSExplorer netFactor Leadlander 100

KoMarketing Associates

SEPTEMBER 16, 2020

Some of the statistics that have attracted marketers to ABM include: 87% of account-based marketers say that ABM initiatives outperform other marketing investments ( ITSMA ). 80% of marketers say ABM improves customer lifetime values, while 86% say it improves win rates. 14% are only now rolling out their ABM programs.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

Martech

JANUARY 21, 2022

Account-based marketing is having its moment as B2B marketers are jumping on the idea of orchestrating outreach to their most valued accounts. ABM enables marketers to focus their efforts on accounts with the greatest ROI potential through insightful and personalized marketing programs. Click here to download!

Account Based Marketing 116

Account Based Marketing Marketing Automation Services Marketing Management Vendors 116

The ABM Agency

FEBRUARY 27, 2024

Reading Time: 4 minutes In the sophisticated landscape of B2B marketing, establishing an Account-Based Marketing (ABM) Center of Excellence (COE) represents the pinnacle of ABM maturity. This includes everything from marketing automation and CRM platforms to ABM orchestration tools and analytics solutions.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Agencies Top of Funnel 52

KoMarketing Associates

JANUARY 12, 2017

In terms of the resources marketers use to take advantage of opportunities, 95 percent said they trust marketing automation to do its job. Some marketers are also turning to artificial intelligence, with 79 percent of respondents claiming that customers are ready for AI. The Use of AI in B2B Marketing.

Customer Surveys 123

Customer Surveys Email Marketing Personalization DemandBase 123

Engagio

AUGUST 27, 2021

During the marketing automation era, Marketing and Sales alignment resembled a baton pass in a relay race. Marketing owned the top of the funnel, generating leads. Demandbase Selector interface in “Basic” Mode. Marketing automation: adding or removing people from a campaign or static list .

Top of Funnel 71

Top of Funnel DemandBase Trigger Marketing Paid Search Agency 71

Engagio

JANUARY 12, 2021

In the past five to ten years, B2B CMOs around the world have made great strides in improving marketing analytics. But with the rise of Account-Based Marketing, B2B marketers need new metrics—ABM metrics—to guide how they measure and prove their results. ABM requires account-based metrics. Enough said. (OK,

Account Based Marketing 112

Account Based Marketing ABM Lead Ranking Top of Funnel 112

Lake One

JUNE 25, 2020

B2B buying is growing ever more complex. For B2B manufacturers already navigating a complex marketing and sales environment, this can be challenging. For B2B manufacturers already navigating a complex marketing and sales environment, this can be challenging. Account-Based Marketing. contacts at a company.

B2B Marketing 52

B2B Marketing Account Based Marketing Trends Marketing Automation Services 52

Engagio

SEPTEMBER 20, 2021

At Demandbase, we have a tried-and-tested, phased approach that will introduce you and your team to ABX so that you can find the right strategy among the countless possibilities that work for you. With Demandbase One, this step is simple. With Demandbase One you can turn your data into action, automatically.

DemandBase 71

DemandBase Lead Ranking Marketing & Strategy Lead Scoring 71

DemandBase

JULY 16, 2020

The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting. Your marketing team can take care of that approach with marketing automation. Now more than ever, sales and marketing alignment is imperative to an organization’s success. percent to 10 percent.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

Lattice

MARCH 22, 2016

B2B companies have been doing Account-Based Marketing (ABM) for years. However, as the marketing technology stack has evolved, companies are now able to automate and scale ABM beyond their top 50 accounts to their top 500, top 5,000 and even millions of accounts. EMC targets hundreds of thousands of customers.

Account Based Marketing 100

Account Based Marketing DemandBase SMB ABM 100