Top Rank Marketing

NOVEMBER 15, 2023

What does the future of B2B influence look like, and how will top global brands succeed with B2B influencer marketing in 2024 and beyond? Let’s jump right in and take a look at the future of B2B influence from 12 top subject matter experts. No one wants to buy from an AI that hasn’t done the work or used the product.

Work Management 122

Work Management Marketing Management B2B Marketing B2B 122

Engagio

NOVEMBER 15, 2022

The post LinkedIn Shares The Keystone to B2B Marketing: Finding the right accounts for your ABX appeared first on Demandbase. Every account-based marketing strategy starts with deciding which accounts to include. And, like all marketing strategies, there is no one size fits all approach.

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Linkedin DemandBase B2B Marketing B2B 48

Engagio

JANUARY 24, 2024

Well, we asked a few seasoned sellers and B2B thought leaders what their opinions and predictions are for the 2024 Super Bowl (these conversations happened in mid-January 2024), alongside their personal anecdotes and predictions for B2B sales trends in 2024. Nikki: It’s gonna have to be Linkedin DMs.

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B2B Sales Tactics B2B Marketing Marketing Strategy 62

Engagio

SEPTEMBER 16, 2021

So we’ve had to get creative with video and LinkedIn posts and have been getting personal with our more important, top-tier prospects to get their attention (in a good way). Here at Demandbase, we like to do Shark Week once a quarter, where we dedicate an entire week to generating sales pipeline through cold-calling, emails, videos, and more.

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Top of Funnel Sales Management B2B Sales DemandBase 130

Martech

AUGUST 9, 2023

Account-based marketing (ABM) is a powerful strategy helping B2B marketers target and engage with high-value accounts, deliver personalized experiences and drive revenue growth. She has also been named a LinkedIn Top Voice. She is the host of the podcast B2B Marketing and More With Pam Didner.

Account Based Marketing 86

Account Based Marketing ABM DemandBase Marketing Analytics Tools 86

Content4Demand

FEBRUARY 2, 2021

LinkedIn articles expand your text real estate to as many as 125,000 characters —an ideal way to supplement your paid LinkedIn ad strategy or simply to build brand awareness and connect your thought leadership among key audiences. The power of LinkedIn is undeniable. Craft Your LinkedIn Article. Keep It Social.

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Thought Leadership Linkedin B2B Thought Leadership DemandBase 66

Top Rank Marketing

AUGUST 14, 2023

When you think of B2B Marketing do you think “blandscape”? There’s a lot to be excited about in B2B Marketing today including the latest trend of Generative AI and its impact on everything from ideation to performance optimization. Harvard Business School) Without question, B2B marketing is both art and science.

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B2B Advertising Agencies Paid Search Agency Co-Registration 94

Martech Advisor

AUGUST 30, 2019

Folloze, a Customer Engagement Platform, announced new data integration capabilities for its cutting-edge AI-powered personalization engine in partnership with Demandbase on Aug. Folloze’s new integrations with Demandbase will help transform how B2B enterprises engage, convert and win target accounts. About Folloze.

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DemandBase Account Based Marketing Personalization ABM 43

DemandBase

AUGUST 21, 2020

What do the most successful B2B companies that sell into mid-market and enterprise accounts have in common? At the heart of every successful B2B business is a truly unified Sales and Marketing engine that drives growth. Intent is simply a game-changer for B2B go-to-market. Connect with me on LinkedIn. In a word, yes.

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Top of Funnel B2B Sales B2B Marketing DemandBase 116

DemandBase

MARCH 23, 2020

But as B2B marketers (and sales practitioners), the fact remains that we’re still on the hook for generating and delivering on pipe goals that may now seem impossible. So, how should B2B marketers operate in this new reality? Here’s a list of seven tips to help you navigate this challenging environment. More guiding, less selling.

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Work Management Marketing Management B2B Marketing DemandBase 129

Oktopost

APRIL 1, 2021

Listen to the Podcast: For more episodes on MarTech, subscribe to B2B Marketing Now for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn. Back in 2018, Marketo was purchased by Adobe for $4.75B, and Engagio was recently acquired by Demandbase. Episode Summary.

Account Based Marketing 101

Account Based Marketing DemandBase Planning Marketo 101

Digital B2B Marketing

AUGUST 26, 2013

LinkedIn, in quite a departure, is showing right on the homepage the company websites you have visited. The video below is a short screen capture showing how Eloqua and Demandbase were added to the recently viewed block on my homepage after visiting their websites, not just LinkedIn company pages.

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Linkedin DemandBase Eloqua Privacy 100

Engagio

MAY 19, 2021

According to LinkedIn, more than half of B2B marketers were using ABM in some form last year, and 80 percent planned to boost their ABM budget here in 2021. Follow Rob on LinkedIn and Twitter ! We asked what the broad shift from marketing to experiences — reflected here at Demandbase by the emergence of ABX — means to her.

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Account Based Marketing Enterprise Management DemandBase Work Management 143

DemandBase

APRIL 29, 2020

Like other companies, the Demandbase marketing team has gone from weekly in-person meetings in Journey, our main conference room, to entirely virtual Zoom-fests. For all the color and vibrancy of in-person events, digital marketing channels now hold the key to success for B2B marketers. Shift to digital marketing. Nice work, Moz team.

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B2B Marketing Account Based Marketing DemandBase Planning 86

Lake One

OCTOBER 11, 2023

Introduction to AI in B2B Sales and Marketing The most seasoned B2B salespeople have spent years working out the kinks in their processes, finding ways to procure data when most needed, and halting delays before they start. The Role of AI in B2B Growth Strategies AI fills the role of an over-eager, data-driven assistant.

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Case Studies Case Study B2B Sales Studies 75

Engagio

JULY 29, 2021

Digital B2B marketing is complex, no one would deny you that, but there are a lot of companies that are making it harder for themselves than it needs to be. Thankfully, digital B2B marketing does work, if you employ the right strategy. Thankfully, digital B2B marketing does work, if you employ the right strategy.

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B2B Marketing Marketing & Strategy Marketing Strategy B2B 133

PathFactory

MAY 3, 2022

You’ve likely seen the social commentary shared across LinkedIn. Everyone has a hot take on how the traditional B2B sales model has died, changed, morphed, or remains relevant – alive and kicking. The second is a direct response blog post, “ Traditional B2B Sales is Dead, Long Live the UCE? ” So, How did we get here?

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Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

Engagio

OCTOBER 14, 2021

When it comes to B2B ad strategies, there’s no one better to talk to than Jennifer Hughes, Director of Digital Marketing for Demandbase. . Jennifer tells us how Demandbase can help you find the narrative. How to deploy AMX techniques in your paid media strategies, including SEM and LinkedIn.

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DemandBase Practices Ads B2B Thought Leadership 71

DemandBase

AUGUST 10, 2020

What’s more, ABM as a category, strategy, and technology has shifted significantly among B2B marketers from being perceived as a nice-to-have to a strategic must-have. B2B firms see a 40 percent year-over-year increase in ABM budgets from 2019 to 2020. Some quick ABM adoption data from the 2020 ABM Market Research Study ).

Account Based Marketing 119

Account Based Marketing ABM DemandBase Peer-to-peer 119

TrustRadius Marketing

OCTOBER 3, 2022

But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. Even before the pandemic, 68% of B2B buyers preferred to research online independently , according to Forrester. Downstream intent data’s role in B2B marketing and sales.

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Intent Data Top of Funnel Intent Work Management 52

Digital B2B Marketing

MARCH 25, 2013

B2B advertisers generally target smaller, harder to define audiences than consumer advertisers, which puts a major premium on effective targeting in B2B advertising. Today, B2B marketers have many new options available. Today, B2B marketers have many new options available. Providers: Bizo, Demandbase, Neustar.

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Advertisements Advertising DemandBase B2B 100

Velocity Partners

FEBRUARY 27, 2024

Jon Miller recently said that the B2B go-to-market playbook is kaput. You know, Marketo and Engagio founder and CMO at Demandbase (and, it just so happens, serial Velocity client). The excitement has turned to ashes for many B2B tech firms and CMO tenure is lower than ever. No wonder B2B pipelines are so under pressure.

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Sales Management Top of Funnel Work Management Brand Identity 77

DemandBase

FEBRUARY 26, 2019

It has almost been a year since the inception of the Women in B2B Network, and what a year it has been! What was the inspiration for creating the Women in B2B Network? It’s no secret that B2B marketing at senior level is predominantly male—in fact, many female marketers earn less than their male counterparts at board level.

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DemandBase B2B Peer-to-peer Network Marketing 63

Engagio

JUNE 7, 2023

In today’s highly competitive business landscape, effective advertising strategies play a pivotal role in driving success for B2B companies. The digital age has ushered in a new era of B2B advertising, challenging businesses to find innovative ways to capture the attention of their target audience. Let’s get started.

Advertisements 62

Advertisements Advertising DemandBase B2B Sales 62

DemandBase

JULY 24, 2020

In 2019, I decided to become a certified ABM expert by completing the Demandbase ABM Certification program. Once I grasped the opportunities of ABM, I dove headlong into becoming an expert, enter the Demandbase ABM Certification program. The 2019 ABM Innovation Summit is where my certification journey began.

Account Based Marketing 52

Account Based Marketing ABM DemandBase Peer-to-peer 52

Martech

OCTOBER 8, 2021

G2, the business software and services review site and marketplace, has added new ABM integrations to its existing integrations with LinkedIn Matched Audiences, Terminus, and Metadata. The new additions to the list are Demandbase, 6Sense, RollWorks and Triblio. B2B marketers have used account-based marketing , or ABM, for years.

Account Based Marketing 102

Account Based Marketing ABM Ideal Customer Profiles Profiling 102

Engagio

MAY 3, 2021

Andreessen talked about the companies that are winning — Apple, Netflix, LinkedIn, Amazon, Google, etc. — Data in B2B go-to-market (Sales and Marketing). Bringing together the best B2B data. and pointed out these are really software companies. I’d argue they are actually data companies. Today it’s data that is eating the world.

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DemandBase InsideView Lead Ranking Account Based Marketing 71

The Point

OCTOBER 18, 2012

Earlier this week, San Francisco-based Demandbase announced its “ Company Targeted Advertising ,” a new platform that allows B2B marketers to target online display advertising either to specific companies (by name) or those that meet specific corporate attributes (company size for example, or vertical industries).

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Paid Search Agency Demographics Display DemandBase 100

Onalytica B2B

JULY 15, 2015

70% of B2B marketers are creating more content than they did one year ago. This data comes from the 2015 B2B Content Marketing Trends report from the Content Marketing Institute and MarketingProfs. So B2B marketers are furiously creating more content. Top 100 B2B Marketing Twitter Influencers. B2B Marketing.

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Twitter B2B Marketing PageRank B2B 100

Martech

MAY 10, 2022

A different kind of B2B buyer. Today’s B2B buyer cohort, made up largely of millenials, is much more inclined to research products and solutions online. Read next: The B2B customer journey is set on a digital track. The post How Planful uses customer intent to speed up the B2B buying cycle appeared first on MarTech.

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Buying Cycle Intent Ideal Customer Profiles Planning 92

Engagio

DECEMBER 28, 2020

But to succeed in B2B Sales and Marketing, we must keep up with the trends despite the unpredictability. We engaged the top minds in B2B Sales and Marketing for their prescient understanding of two powerful questions: What are your predictions for ABM in 2021? CEO at Marvel Marketers | LinkedIn. COO at LiveRamp B2B | LinkedIn.

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Account Based Marketing ABM Sales Management Enterprise Management 139

Martech

SEPTEMBER 24, 2021

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. It has been used by B2B marketers for well over a decade. ABM isn’t new, though. Types of account targeting. What ABM tools do.

Account Based Marketing 126

Account Based Marketing Enterprise Management Work Management Paid Content 126

KoMarketing Associates

SEPTEMBER 16, 2020

And yet, many B2B marketers have still held back from adopting ABM. To help you launch or hone an ABM program, we’ve assembled this 8-step plan for implementing account-based marketing into your B2B strategy. B2B firms no longer have room for Sales and Marketing to be out of sync. Start Small and Design for Scale.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

Engagio

OCTOBER 18, 2023

They bridge the gap between sales and marketing and act like the initial handshake in the B2B world — a crucial first step in a long-term relationship between businesses. Researched – driven by systematic insight generation (not two minutes on LinkedIn). I love the look and feel of Demandbase.” It’s about working smarter.

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DemandBase Sales Qualified Leads Account Based Marketing CAN-SPAM 71

Customer Experience Matrix

MARCH 26, 2015

For B2B marketers, this has happened mostly through Demandbase and what was formerly Bizo (now part of LinkedIn). The system imports lists of target accounts from a company’s CRM or marketing automation system, or lets clients build their own lists from Terminus’ own B2B company database.

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

Marketing Insider Group

AUGUST 3, 2020

Account-based marketing (ABM) offers a lot of benefits to most B2B organizations. Sales teams should also try and pull insights (in-depth details about individuals) from their CRM activities – personal preferences such as they enjoy golfing on the weekends, or that it’s best to reach them through LinkedIn on weekends, and so on.

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Account Based Marketing ABM Top of Funnel Lead Ranking 338

DemandBase

JULY 2, 2020

You may have heard that this summer Demandbase acquired Engagio. But it’s more like we’ve joined forces, because, with our combined breadth of talent and ABM technology solutions, we’re poised to take B2B marketing into the next dimension. Check him out on twitter @brandon_lee_09 or connect with him on LinkedIn.

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DemandBase Work Management Marketing Management Account Based Marketing 122