Vidyard

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Creating Targeted B2B Content with Account Based Marketing

Vidyard

And that’s where targeted content comes in, or so says Avanish Sahai, Chief Product Officer at Demandbase. at the Ignite Video Marketing Conference last week: We’re not marketing to one person in B2B, we’re marketing to a committee. It’s not unusual for a buying committee to include up to 20 people today.

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Dreamforce 2015: A Dream for (Video) Marketers!

Vidyard

In an era where B2B buyers’ attention spans are getting shorter, it’s important that we be efficient and convey our message as succinctly as possible. A message that resonated with me was when Satya remarked that, “In an era of abundance the one thing that we lack is time.” The week was also scattered with periods of fun!

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3 Powerful Ways to Kick-Start Your ABM Program and Get More Big Elephants

Vidyard

As Doug Kessler, Creative Director and Co-founder of the B2B Marketing Agency, Velocity, says : For most B2B marketing teams, the elephant in the room is that there aren’t enough elephants in the room. Did you know that 92% of marketers worldwide believe account-based marketing, or ABM, is important to their marketing efforts?

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5 Signs ABM Is a Smart Addition to Your Marketing Strategy

Vidyard

For the past decade, B2B marketing has mostly been exemplified by lead generation. According to CEB, the average B2B purchase now requires 5.4 Software vendors like Demandbase provide ABM analytics to help marketers see which accounts are interacting with digital content. signatures. . Why Account-Based Marketing?

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The Ultimate Guide to Facebook Video Marketing

Vidyard

Consumer or B2B, enterprise or SMB, there’s a Facebook video marketing strategy for every type of business. ABM software platform Demandbase posts interviews with experts like Matt Heinz on their Facebook page. Contents 1. What Are the Benefits of Facebook Video? What Types of Facebook Video Can I Share? Click the menu icon.

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5 Fixes for Common Account-Based Marketing Faux-Pas

Vidyard

B2B marketers in almost every industry are getting their feet wet with account-based marketing. If you use a more basic suite with limited reporting tools, you may want to look for an ABM platform that can track and analyze account engagement (something like DemandBase or Engagio should do the trick).

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The Ultimate Guide to Facebook Video Marketing

Vidyard

Consumer or B2B, enterprise or SMB, there’s a Facebook video marketing strategy for every type of business. The company invented the social graph technology that most social media sites now use to identify precisely the people who are interested in your videos wherever they are, and encourage them to press play. Contents 1.