Lattice

MARCH 22, 2016

B2B companies have been doing Account-Based Marketing (ABM) for years. For example: Demandbase targets 3,000 accounts as part of their program. I was fortunate to have hosted Sangram Vajre, CMO and Co-Founder of Terminus and Peter Isaacson, CMO of Demandbase last week in a webinar about how you can scale account-based marketing.

Account Based Marketing 100

Account Based Marketing DemandBase SMB ABM 100

Lattice

MARCH 21, 2016

B2B companies have been doing Account-Based Marketing (ABM) for years. For example: Demandbase targets 3,000 accounts as part of their program. I was fortunate to have hosted Sangram Vajre, CMO and Co-Founder of Terminus and Peter Isaacson, CMO of Demandbase last week in a webinar about how you can scale account-based marketing.

Account Based Marketing 100

Account Based Marketing DemandBase SMB ABM 100

Lattice

MAY 24, 2016

The B2B world is moving fast towards Account-Based Marketing, Account-Based Sales Development…well “Account-Based Everything.” B2B sales and marketing have an imperative to be aligned on which accounts to go after and win. They’ve seen up to 285% higher win rates and 35% higher deal sizes. THEME TWO: Real-time Actionability.

Marketing Automation Services 124

Marketing Automation Services Lead Ranking SMB Generation 124

Lattice

JANUARY 6, 2016

Finally, some products (such as Demandbase) can directly use the predictive scores to show specific ads to your highest scoring leads. Many retargeting technologies allow you to display ads to leads that have interacted with certain contact (example: “high scoring” emails mentioned above in the Nurturing Campaign section).

Lead Scoring 100

Lead Scoring Lead Ranking Planning DemandBase 100