ANNUITAS

SEPTEMBER 21, 2018

For those of you with Marketo in your Demand Process technology stacks, your next question is probably what does this mean for me ? And what does this mean for our ANNUITAS Perpetual Demand Generation ® (PDG) investments? – This is an opportunity for marketing automation and Web CMS to better integrate around CX.

Marketo 193

Marketo Acquisitions Marketing Automation Services Enterprise Management 193

ANNUITAS

SEPTEMBER 30, 2014

As we go into event season-it’s good to remember that building a Demand Generation Strategy isn’t easy. In reading many of the blogs and listening to some of the webinars and speeches that have been given about Demand Generation one would think that the path to Demand Generation is just a few simple steps away.

Demand Generation 100

Demand Generation Demand Generation Peer-to-peer 100

ANNUITAS

MARCH 27, 2014

In reading many of the blogs and listening to some of the webinars and speeches that have been given about Demand Generation one would think that the path to Demand Generation is just a few simple step away. Is success in today’s ever changing B2B buying environment really just a matter of want to?

Demand Generation 100

Demand Generation Demand Generation Terms and Conditions 100

ANNUITAS

APRIL 7, 2016

Every B2B marketer walks a lead qualification tightrope, and to fall to either side imperils the reputation and success of their entire department. On one side lies the Void of Over-Qualification, where marketing sets interest thresholds too high and leads never qualify. How does a marketer stay balanced?

Lead Qualification 100

Lead Qualification B2B B2B Thought Leadership Lead Scoring 100

ANNUITAS

JANUARY 20, 2015

Several days ago I had dinner with a long-time friend who is a self-employed B2B entrepreneur. It occurred to me that even enterprise-level businesses struggle with this goal – how to drive continuous revenue and capitalize on customer lifetime value. The elements required to develop a Demand Process are not revolutionary.

Top of Funnel 100

Top of Funnel Lead Ranking Demand Generation Agencies Demand Generation 100

ANNUITAS

MAY 7, 2015

The report was based on data survey from 372 sales 75% of which were B2B sales people. 4% stated “creating value and insight during the conversation with the client”. A recent report by Richardson highlighted some of the biggest sales challenges of 2015. What are the biggest challenges in uncovering and exploring clients’ needs?

B2B Sales 100

B2B Sales B2B Marketing Marketing Management B2B 100

ANNUITAS

APRIL 10, 2014

the marketing automation space is due to grow by 60% this year and reach overall revenues of $1.2 The continued rise in revenue is indicative of the increased sophistication of the B2B market and the need for marketers to be more strategic in driving demand for their organizations. Here’s what they said.

Paid Search Agency 100

Paid Search Agency Enterprise Management Marketing Management Automation 100

ANNUITAS

DECEMBER 8, 2015

As I look back at 2015 and to 2016 I think about many of the things that we as B2B marketers still need to do in order to keep pace with our sophisticated B2B buyers. A Reality Check: I was speaking with a prospect a few months ago about their demand generation needs.

B2B Marketing 100

B2B Marketing Planning B2B Work Management 100

ANNUITAS

APRIL 26, 2011

Lead management continues to be a hot topic in the world of B2B marketing as we turn the corner and head into the second half of 2010. As a leader in lead management process development, our firm has seen a lot of confusion in the market about what constitutes lead management. So what are these myths?

Lead Management 100

Lead Management Work Management Marketing Management Lead Scoring 100

ANNUITAS

OCTOBER 31, 2023

Over the past few months, the ANNUITAS|research team has been covering and releasing reports on a number of recent AI additions to leading GTM Technology Stack platforms, such as Salesforce Marketing. ” It also requires tight integration between Demand Process layers.

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Marketing AI Sales Management 130

ANNUITAS

APRIL 30, 2015

We know that we need to embrace content marketing and the underlying strategy, but the focus at #MME15 and conferences in general is how do we do it better? As marketing technology becomes more advanced the once-trailblazers of the industry are becoming experts and are looking to move away from basic skills and simple usage of technology.

Lead Ranking 100

Lead Ranking Eloqua Demand Generation Lead Scoring 100

ANNUITAS

JANUARY 31, 2013

The B2B buyer’s journey has changed. It’s in the creation and distribution of this buyer-centric content that B2B marketers have the opportunity to influence the purchase decisions of their target buyers. Content then fuels lead nurturing. And as we all know, people buy from people they trust. .

Top of Funnel 100

Top of Funnel Work Management Marketing Management Marketing Automation Services 100

ANNUITAS

MARCH 10, 2016

The changes his invention brought to our world and especially as they relate to marketing, are nothing short of mind blowing. However, even as amazing as email is for demand generation, used outside the context of a solid demand generation strategy, it can have a negative effect on productivity, communications, brand, revenue and growth.

Marketing Automation Services 100

Marketing Automation Services Demand Generation Eloqua Paid Search Agency 100

ANNUITAS

NOVEMBER 10, 2010

Steve is a thought leader in the world of marketing automation and lead management and is also a prolific writer on topics related to demand generation and the current transitions within the marketing profession. To dig into this a bit further, it’s first worth exploring what we mean by a marketing qualified lead.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 100

ANNUITAS

DECEMBER 11, 2014

In working with many clients and speaking with marketing decision makers, here are some of the most important areas I believe CMOs need to show stronger leadership in: Leading Change in Their Organizations. CMOs need to lead their teams and ensure they are appropriating the right amount of budget to skills development and education.

CMO 100

CMO Peer-to-peer Lead Ranking Lead Scoring 100

ANNUITAS

JUNE 28, 2012

In our last post , we introduced a list of 9 things marketers need from marketing automation vendors and consultants. Even though the information for the buyer is plentiful, we at The Annuitas Group are still constantly being asked to provide insight on what’s actually going on in the market. But really? Enable Users.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

ANNUITAS

OCTOBER 17, 2010

We are pleased that we were able to catch-up with Andrew Gaffney, Editor-In-Chief of DemandGen Report, an on-line publication that covers B2B marketing and the marketing automation space. We wanted to get his take on all things B2B marketing and what the future holds for this space. Gaffney: Absolutely.

Marketing Automation Services 100

Marketing Automation Services Demand Marketing Management Web 2.0 100

ANNUITAS

MARCH 4, 2014

It reminds me of a post I wrote while at Demandbase called Marketing is a Mix Tape which still stands up and speaks to the problem of the perceived “ease” of marketing automation and other marketing technologies. Technology is not the answer, it’s a tool that can be used to enable a successful program.

Enterprise Management 100

Enterprise Management Work Management Marketing Automation Services Marketing Management 100

ANNUITAS

OCTOBER 23, 2014

I have personally run pay-per-click (PPC) programs for the companies I have worked for, and I have worked with agencies that specialize in PPC claiming to have proven track records in B2B. PPC is always challenging in B2B, and is clearly a different animal than the more transactional sale that PPC was clearly designed for.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency PPC Marketing Automation Services 100

ANNUITAS

JUNE 28, 2012

In our last post , we introduced a list of 9 things marketers need from marketing automation vendors and consultants. Even though the information for the buyer is plentiful, we at The Annuitas Group are still constantly being asked to provide insight on what’s actually going on in the market. But really? Enable Users.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

ANNUITAS

MARCH 10, 2011

The continuing growth of B2B marketing and marketing automation is indeed good news for those of us in the B2B marketplace. Despite the claim by some that automation is “floundering”, marketing automation is clearly gaining steam and poised for even more growth in 2011.

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Qualification 100

ANNUITAS

SEPTEMBER 9, 2011

This was my fourth Dreamforce, and I’d like to offer some observations from the perspective of someone who lives in the B2B marketing & sales space. Observation 1: Salesforce.com is not going to acquire a Marketing Automation Vendor anytime soon. Observation 2: Marketing Automation is Alive & Well.

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Marketing Management B2B Thought Leadership 100

ANNUITAS

JANUARY 14, 2013

A New Year is upon us and provides the opportunity to look at the past year and see how far we have come in B2B demand generation. The market is maturing as marketing’s strategic role in the enterprise is growing as demand generation is top of mind for organizations. Fournasie Marketing Group.

Enterprise Management 100

Enterprise Management Marketing Management Demand Generation Paid Search Agency 100

ANNUITAS

MARCH 11, 2014

Should marketing continue to own the Marketing Technology stack, or should IT become more involved in making sure the implementations, integrations and day-to-day requirements are running properly? There needs to be an inherent understanding of how modern Demand Generation Programs work. So what is the answer?

Work Management 100

Work Management Marketing Management CMS Development Planning 100

ANNUITAS

JANUARY 4, 2012

They stem from discussions I’ve had with marketers over the past year. Although there are five, I’m hoping that each B2B marketer should resolve to focus on at least one for 2012. But, in order to succeed and drive the revenue that is expected from marketing by the CEO, it must occur. These resolutions are not mine alone.

Work Management 100

Work Management B2B Marketing Marketing Management Planning 100

ANNUITAS

MARCH 20, 2014

RT @RHsays What does sales need from marketing? After “better leads” its “pipeline acceleration” says @megheuer @siriusdecisions #marketingopssummit. Marketing analytics affects your perceptions about what your audience is doing @chiefmartec #marketingopssummit. megheuer how 2 get process adopted?

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

ANNUITAS

JANUARY 23, 2013

Last week, I had the privilege to serve as one of the presenters at the inaugural Interact13 event, a conference focusing on content marketing, social media, and other interactive marketing media for the B2B and B2C marketer. For example, during one of my sessions, I asked if anyone was using a lead scoring process.

Work Management 100

Work Management Planning Demand Generation Conference 100

ANNUITAS

AUGUST 23, 2011

Over the last week Demand Gen Report & Televerde published reports which reviewed the performance of B2B marketing and sales teams. 61% of the respondents recognize lead leakage as a problem within their organizations. 61% of the respondents recognize lead leakage as a problem within their organizations.

Lead Scoring 100

Lead Scoring Lead Ranking Work Management Lead Qualification 100

ANNUITAS

MAY 24, 2011

We recently had the opportunity to connect with Jon Miller, Vice President of Marketing and Co-Founder of Marketo. Jon leads strategy and execution for all aspects of Marketo’s hyper-efficient demand center (powered by Marketo’s solution, of course). B2B buying today is much different than it was 15 years ago.

Marketo 100

Marketo Marketing Automation Services Work Management Marketing Management 100

ANNUITAS

JUNE 30, 2015

When presented with a Demand Generation Transformation initiative, at least one person will ask, “So this is all about email, right?” – Lead stage elasticity per content offer. – Lead stage velocity per content offer. – Lead stage elasticity per content offer. Lead Management Performance.

Elasticity 100

Elasticity Paid Search Agency Multi-Channel Demand Generation 100

ANNUITAS

JANUARY 31, 2014

Yet most marketing organizations today are built in silos with no one in the quarterback role to determine the Demand Generation Strategy. Who is overseeing the demand generation strategy that will ensure content is placed where the buyer actually researches and shops? is actually what your buyers want to hear?

Enterprise Management 100

Enterprise Management Marketing Management Demand Generation Marketing & Strategy 100

ANNUITAS

DECEMBER 7, 2011

Yet, it seems that the promise of “gold at the end of the rainbow” is picking up steam with many in the B2B marketing space. And many marketers in search of El Dorado are being drawn like lemmings to the sea. If you truly want to revolutionize your B2B marketing organization, here are a few things to keep in mind: 1.

Work Management 100

Work Management Marketing Automation Services Marketing Management Sales Qualified Leads 100

ANNUITAS

AUGUST 30, 2011

Relationship expands end-to-end demand generation and lead management service offerings for clients. Grand Rapids, MI – August 30, 2011 – The Annuitas Group, an expert provider of lead management process services, today announced that it has formalized an alliance with Harte-Hanks, Inc. (HHS), About The Annuitas Group.

Demand Generation Agencies 100

Demand Generation Agencies Marketing Management Demand Generation Marketing Automation Services 100

ANNUITAS

JULY 7, 2011

Grand Rapids, MI – July 7, 2011 – The Annuitas Group, an expert provider of lead management process services, today announced that long-time and valued client, USA Financial, has been named in DemandGen Report’s third annual Sales & Marketing Alignment Awards.

Conversion 100

Conversion Marketing Automation Services Work Management Demand Generation Agencies 100

ANNUITAS

JULY 24, 2014

We were just talking about how the content marketer needs to be prepared to become the value. In our forthcoming survey focused on B2B Enterprise Marketing, most organizations state there is a strategy for the development of their content and will be spending more on content creation than last year, with 61.3%

Content Marketing 100

Content Marketing Planning Enterprise Management B2B Thought Leadership 100

ANNUITAS

AUGUST 1, 2012

I check scores and stats on a daily basis. Be the domain expert on demand generation, marketing automation and sales enablement. So find one sales person in your organization that you can tell how marketing successfully enabled them by providing quality leads that led to increased conversion rates and more closed sales.

Education 100

Education Marketing Automation Services Lead Ranking Lead Scoring 100

ANNUITAS

AUGUST 1, 2012

I check scores and stats on a daily basis. Be the domain expert on demand generation, marketing automation and sales enablement. So find one sales person in your organization that you can tell how marketing successfully enabled them by providing quality leads that led to increased conversion rates and more closed sales.

Education 100

Education Marketing Automation Services Lead Ranking Lead Scoring 100