Martech

FEBRUARY 28, 2022

But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. The perspective has been this: “We have this marketing automation platform.

Marketing Automation Services 122

Marketing Automation Services Intent Marketing Automation Email Marketing 122

ClearVoice

APRIL 19, 2021

What is demand generation? Demand generation encompasses a wide range of sales and marketing initiatives designed to develop interest in a company’s products or services and convert leads into customers. Our guide introduces you to demand generation, a dynamic and evolving marketing tactic.

Demand Generation Agencies 94

Demand Generation Agencies Demand Generation Demand CMS Development 94

The Point

JUNE 11, 2010

Just getting started with lead nurturing? Recently invested in marketing automation software? Concerned that your lead nurturing program isn’t everything it should be? Great lead nurturing starts with more than just software. Download your copy of the white paper here.

Lead Nurturing 100

Lead Nurturing Paper Marketing Automation Services Tips 100

Launch Marketing

OCTOBER 24, 2018

The following post is an excerpt taken from the B2B Marketing for Executives: A Deep Dive on the Big Rocks First white paper that dives into the key foundational pieces (i.e. the ‘Big Rocks’) of B2B Marketing including marketing strategy, messaging, lead generation and more!

Lead Generation 59

Lead Generation Sales Qualified Leads Generation Effectiveness 59

Martech

JUNE 28, 2022

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. B2B marketing expert Tony Zambito calls this the “ Great Buyer Resignation.”

Marketing Automation Services 102

Marketing Automation Services Work Management Marketing Analytics Tools Marketing Attribution 102

Anteriad

JANUARY 3, 2023

Most lead generation rockstars have their own secrets when it comes to the development and execution of lead generation campaigns. In fact, the internet is full of recipes, tips and tricks, methodologies and “how to” guides on what it takes to make your leads sing and your pipelines hum. How does intent data work?

Intent Data 40

Intent Data Lead Generation Intent Lead Scoring 40

The Point

FEBRUARY 28, 2023

Define up front the kind of system access needed to implement the program being funded: marketing automation, CRM, CMS, LinkedIn accounts, email templates, image libraries, etc. Don’t let last-minute security protocols prevent you from getting a campaign in market. * Be realistic. Or an ad on LinkedIn.

Demand Generation Agencies 147

Demand Generation Agencies Advertising Agencies CMS Development Work Management 147

The ABM Agency

JANUARY 28, 2021

Demand generation has long been one of the go-to B2B marketing strategies used to increase interest and excitement in a product or service. When executed successfully, a demand generation strategy either creates a market where one doesn’t exist, builds market share, or amplifies brand awareness.

Demand Generation 52

Demand Generation Demand Generation Agencies Demand Paid Search Agency 52

NuSpark Consulting

DECEMBER 5, 2011

I thought I’d have fun with this post and attempt to explain key principles of lead generation and inbound marketing in an A-Z glossary format. All activity of the lead generation process needs to be measured via a robust analytics program. D- Demand Generation. M- Marketing Automation.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

Vidyard

MAY 18, 2018

Demand creation budgets shrank in 2017, but SiriusDecisions made an interesting discovery: The highest performers beat the competition by spending that limited budget very differently. While average performers bought ads, high-performers leveraged white papers, trade shows, and interactive assets in new and interesting ways.

Sales Management 71

Sales Management Marketing Automation Services Marketing Automation Lead Ranking 71

nDash

MAY 26, 2022

With trends changing rapidly in the digital space, identifying technologies B2B marketers should use for managing their content marketing is challenging. In this guide, you’ll learn the importance of B2B marketing tools and technologies B2B marketers should use today. Increase Engagement.

Work Management 52

Work Management Marketing Management Marketing Automation Services B2B Marketing 52

Digital B2B Marketing

NOVEMBER 6, 2012

However, in B2B, the value of perceptions have been set aside, in favor of the new holy grail of B2B marketing: lead generation. B2B Marketing’s Lead Generation Focus B2B marketers are pitching white papers, webinars and other content at every turn.

B2B Marketing 100

B2B Marketing Bundling B2B Marketing Proposals 100

markempa

DECEMBER 19, 2016

“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). A Shift in Customer Behavior in Content Marketing.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Golden Spiral

JANUARY 31, 2019

You’re competing with every blog, Internet marketer, and celebrity that makes a way into the email accounts of your existing and prospective customers. And you’re B2B. You’ve probably heard that B2B email marketing is tougher than consumer marketing. B2B emails report a 4.6% lower open rate than B2C.

Newsletter 96

Newsletter Ad Building Top of Funnel B2B 96

Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

NuSpark Consulting

DECEMBER 31, 2011

Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Process: Set your lead generation campaign goals. How many qualified leads. Evaluate your resources.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

Webbiquity

MARCH 17, 2017

The Lead Generator. There are few hard and fast rules in online marketing. Getting people involved is lead generation. Organizing and segmenting those leads is also necessary. You do that by gathering contact details plus enough information to enable you to reach leads in a relevant manner at a later date.

Top of Funnel 243

Top of Funnel Paid Search Agency Digital Marketing Funnels Landing Pages 243

KoMarketing Associates

DECEMBER 8, 2015

It is also important for B2B marketers to evaluate new and emerging trends, as well as shifts in the competitive landscape, to help determine where to set budgets and forecasts moving forward. Demand Generation. 76 percent of B2B buyers use three or more marketing channels for research. Content Marketing.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Leadspace

APRIL 4, 2017

For years, B2C marketers have had an edge over their B2B counterparts. A secret weapon that was inexplicably missing from the arsenals of us B2B marketers (and salespeople, for that matter). It just didn’t exist in the world of B2B marketing. For B2B marketers, this almost sounds like pure fantasy.

Marketing Automation Services 71

Marketing Automation Services Marketing Management B2B Sales Qualified Leads 71

Industrial Marketing Today

MAY 7, 2010

Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics. However, the role of B2B marketers is changing and evolving more into revenue generation. It not just driving revenues for the company, 44% of marketers said their own compensation was tied to sales.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

KoMarketing Associates

SEPTEMBER 10, 2012

Savvy B2B marketers know that a successful content marketing strategy can generate demand, drive relevant traffic, and establish your brand as a thought leader. But content can do more than generate demand; the right content can also be invaluable to a successful lead nurturing campaign.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

B2B Marketing Directions

MARCH 24, 2019

Demand Gen Report recently published a white paper describing the benefits of using look-alike modeling powered by artificial intelligence (AI) to improve lead generation performance. But B2B marketers should also remember that like any business methodology, look-alike modeling has a few important limitations.

Lead Ranking 53

Lead Ranking Marketing AI Ideal Customer Profiles Demand Generation Agencies 53

Metadata

OCTOBER 6, 2021

For demand marketers focused on driving sales and business growth, revenue is the ultimate KPI. When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. So, what’s working in social advertising for B2B marketers?

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Contently

MAY 26, 2020

Content is all about building trust and loyalty with people so that when they’re ready to buy something, you’re their first choice—driving continuous demand and making the sales process much easier. This is why we invest so much of our marketing budget in content at Contently. Sales-ready leads.

Top of Funnel 214

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 214

The Point

AUGUST 10, 2009

When marketing automation vendor Marketo released their “Definitive Guide to Lead Nurturing” last week (see earlier post) they knew pretty quickly they had a hit on their hands. Think about it: that’s 1,000 sales leads (and make no mistake, that’s what they [.].

SEM 100

SEM Content Marketing Marketing Automation Services Marketo 100

The Point

JANUARY 27, 2016

Demand Gen Report just published “ Top B2B Marketers Measure Lead Nurturing Effectiveness to Boost Performance ,” a special report in which they address the whys, whats, and how tos of measuring lead nurturing’s true impact. the company is generating the wrong type of leads.

Lead Nurturing 100

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 100

Industrial Marketing Today

JULY 9, 2010

Of course, Marketing Automation alone cannot live up to those hyped up expectations and has to take the brunt of the blame. That is unfortunate because Marketing Automation software is a very useful tool and in my opinion, a necessity these days. Automating the “garbage in, garbage out” marketing approach benefits no one.”

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Walker Sands

JULY 16, 2019

Although it’s been around for quite a while, Account-Based Marketing (ABM) seems to be the new holy grail for B2B marketers – and for good reason. Fueled by advances in data analytics and marketing automation, a well-designed and executed ABM campaign can speed up your sales cycle and dramatically increase conversion rates.

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles Sales Qualified Leads 40

The Point

OCTOBER 30, 2013

As I discussed in this earlier post , it’s not essential that all lead nurturing content be gated, or even that all lead nurturing emails have an offer in the first place, but it is a good idea to host most offer content behind a landing page and registration form, even in the context of lead nurturing. Here’s why: 1.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Landing Pages 100

markempa

MARCH 24, 2014

I would wager there are many B2B marketers reading this who receive similar kinds of feedback from prospects a lot more often than they would like to. How would 6,000% more leads than you have now impact your organization? Lead Generation: Revamped marketing automation and CRM technology drives 75% more leads [Case study].

Cost per Lead 120

Cost per Lead Optimization Marketing Strategy Marketing & Strategy 120

Metadata

OCTOBER 6, 2021

For demand marketers focused on driving sales and business growth, revenue is the ultimate KPI. When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. So, what’s working in social advertising for B2B marketers?

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

The Point

MARCH 3, 2010

The conclusions drawn in the article hold particular relevance for marketers engaged in lead nurturing, especially when those nurturing programs are constrained by a perceived lack of relevant offers. It’s the working assumption of B2B marketers that prospects don’t want to be sold to. News and articles, at 84%.

Lead Scoring 100

Lead Scoring Lead Ranking Lead Nurturing Webcast 100

Marketing Insider Group

AUGUST 30, 2019

The second definition is what we’re going to talk about here—what your marketing department’s strategy should be for making the most of the time, energy and dollars you allocate to marketing. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Atomic Reach

FEBRUARY 15, 2019

This theory relates to lead generation activities and calls-to-action (CTAs). However, does the same apply to B2B companies? Is it valuable it to pursue this in your content marketing efforts? The Content Marketing Evolution Study. 2 – B2B Content Personalization Actually Works.

Enterprise Management 69

Enterprise Management B2B Marketing Work Management Personalization 69

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Velocity Partners

NOVEMBER 7, 2018

The first group of content pros emerged from B2B marketing’s primordial soup with a super-hero advantage. They set about driving a step change from the dull, analogue land of colorless white papers into the exciting, digital world of glorious technicolour media. It was content, but was it really marketing?

Content Marketing 71

Content Marketing Account Based Marketing Marketing Automation Services Barriers 71