Webbiquity

OCTOBER 16, 2018

” They are increasingly coming to expect the same personalized experience they get as consumers from sites like Amazon.com to carry over into the B2B world. Combining message personalization with targeted content saves buyers time and helps marketers cut through the clutter.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Webbiquity

FEBRUARY 14, 2010

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. Subscribe to the comments for this post? Seed this on Newsvine. Add this to Mister Wong.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

Webbiquity

NOVEMBER 5, 2019

The past two decades have brought disruptive technological change and radically reshaped B2B marketing practices. Traditional B2B marketing strategies relied heavily on direct and outbound methods. Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. Guest post by Austin Cline.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Webbiquity

JANUARY 25, 2016

What will successful B2B marketers to be doing more of, or differently, in 2016? That question was recently posed to the expert contributors at the B2B Marketing Zone , and two dozen responded with a range of insights about content marketing, measuring results, employee advocacy, customer experience and other topics.

B2B Marketing 50

B2B Marketing Marketing Management B2B Thought Leadership Marketing Automation Services 50

Webbiquity

AUGUST 8, 2017

Marketing software allows you to automate processes and otherwise free up your time, while enabling you to remain on top of lead generation, nurturing, and all the rest of the tasks that consistently fill up your calendar. B2B Marketing Software Evaluation Checklist. Do you want to save time?

Work Management 266

Work Management Marketing Management Marketing Automation Services Budget Programs 266

Webbiquity

JANUARY 2, 2013

Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Marketing Charts ). Marketing Charts ). eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

OCTOBER 11, 2016

By implementing these tips and strategies, you’ll start improving your inbound marketing campaigns and increasing your ROI today. Andy develops and manages ROI positive inbound and paid marketing campaigns for B2B & Tech companies. Andy Beohar is VP of SevenAtoms, a HubSpot certified agency in San Francisco.

Inbound Marketing 100

Inbound Marketing Advertising Agencies Demand Generation Agencies Paid Search Agency 100

Webbiquity

NOVEMBER 3, 2014

The 2014 B2B Content Marketing Report is out, and no doubt will spur a number of blog posts. As usual, this year’s findings are a mix of the obvious (lead generation is the top goal of content marketing – as it has been for the last 10,000 years or so) and the somewhat surprising. Case studies (64%).

Marketing Report 100

Marketing Report B2B Marketing Marketing Budget Creation Paid Search Agency 100

Webbiquity

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. How can B2B organizations, marketers and sales professionals adjust to, and thrive in, this new environment? B2B Marketing Trends, Tips and Strategies.

Sales Management 100

Sales Management B2B Sales Top of Funnel B2B Marketing 100

Webbiquity

SEPTEMBER 10, 2012

New York-based Linda Boff, Executive Director Global Digital Marketing at GE, is “passionate about all things digital, specifically new digital media and concepts that fuse design and technology.” ” She was named B2B Magazine’s 2012 Digital Marketer of Year. Liz Bonilla. Lisa Cramer. LisaJCramer. Elyse DeVries.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

New York-based Linda Boff, Executive Director Global Digital Marketing at GE, is “passionate about all things digital, specifically new digital media and concepts that fuse design and technology.” ” She was named B2B Magazine’s 2012 Digital Marketer of Year. Liz Bonilla. Lisa Cramer. LisaJCramer. Elyse DeVries.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

APRIL 18, 2016

The “Internet Marketing Lead Generation Ecosystem” infographic below was created by the Chicago SEO agency , Straight North. Its purpose is to serve as a blueprint to demonstrate how multiple online marketing channels can be joined to create one online lead generation campaign.

Lead Generation 100

Lead Generation Lead Ranking Lead Scoring Generation 100

Webbiquity

NOVEMBER 19, 2013

B2B marketing has traditionally been viewed (correctly) as much different from the promotion of consumer products. Image Credit: Lydia’s Marketing Blog. Much of the study focused on online commerce, where changes in b2b offerings indeed make sense. So, are B2B marketers really adopting B2C practices?

Work Management 100

Work Management Marketing Management Marketing Automation Services B2B Marketing 100

Webbiquity

NOVEMBER 19, 2013

B2B marketing has traditionally been viewed (correctly) as much different from the promotion of consumer products. Image Credit: Lydia’s Marketing Blog. Much of the study focused on online commerce, where changes in b2b offerings indeed make sense. So, are B2B marketers really adopting B2C practices?

Work Management 100

Work Management Marketing Management Marketing Automation Services B2B Marketing 100