Tony Zambito

Remove B2B Remove Demand Remove Lead Generation Remove Marketing Automation
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Prevent Demand Generation Failure with Buyer Personas

Tony Zambito

Recently, Adam Needles, Left Brain Marketing’s VP of Demand Generation Strategy, posted a thought provoking article entitled Why Do (Well-intentioned) B2B Demand Generation Efforts Fail? You are focus on lead quantity not lead quality. on the organization’s blog.  I couldn’t agree more!

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Reinvent the B2B Buyer Experience to Grow Revenues

Tony Zambito

Four adverse affecting conditions are impacting the usefulness of the conventional B2B funnel or pipeline in terms of revenue growth predictability: Reliance on Past History : Much of the construct of the revenue pipeline and funnel is based on past history and how buyers behaved. 

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3 Pillars for Aligning B2B Marketing Content with Buyer’s Goals

Tony Zambito

Similarly, the world of B2B Marketing and Content Marketing must contend with parity.    Businesses continue to be in receipt of multiple waves of marketing messaging, email marketing, demand generation, pay per click, and many new forms of social networking oriented content. 

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Buyer Experience Innovation: Why B2B CEO’s Must Make It Their Top Priority

Tony Zambito

The pressure to achieve top line revenue growth and profitable growth strategies remain as the key challenges B2B CEO’s face today.    Compounding these challenges is the rapid transformation underway in the buyer-seller relationship brought on by the advent of digital marketing and social media technology. 

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How Social Media is Transforming the B2B Buying Experience

Tony Zambito

   B2B organizations are either dipping their toes in the social media waters while some have dived in nose first with elaborate presence.    It is puzzling to see that companies continue to “arm” their sales and marketing organizations with scripts. 

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Is it Time to Reframe the Sales and Marketing Alignment Debate?

Tony Zambito

.  I also acknowledge that there is definitely a renewed spirit of collaboration amongst the sales and marketing spectrum led by leaders in Sales 2.0, Sales Enablement, and Marketing Automation.    Undoubtedly, progress is being made. 

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The 4 B’s of Buyer Experience Innovation (2nd Rendition)

Tony Zambito

Many executives, in particular those of B2B and service oriented organizations, are faced with the challenge of having to rethink how to succeed in today’s digital age.  Image via Wikipedia.   Viewing what each function is capable of in isolation and missing the harmonizing around the buyer experience.