B2B, Demand, Lead Generation and Marketing Automation

Sales and Marketing Alignment: Why it Matters

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SEPTEMBER 25, 2023

Read on to learn how manageable tasks like documenting buyer personas, developing a lead scoring system, and improving tech integrations can achieve the impossible: sales and marketing working together. Sales and Marketing Best Practices: Why Work Together? The “marketing vs. sales” challenge is a tale as old as B2B time.

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Digital Advertising Terms and Jargon Every Marketer Should Know

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FEBRUARY 26, 2024

How to Find a Better Marketing Automation Solution Stop dreading your software. You deserve marketing automation that fits better with your team’s needs. Increased brand awareness is a frequent goal and success metric for marketing campaigns, specifically “awareness campaigns.” What is Display Advertising?

Paid Content

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand

B2B Marketing Zone

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Sales and Marketing Alignment: Why it Matters

Digital Advertising Terms and Jargon Every Marketer Should Know

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