The Point

MAY 28, 2020

The current crisis reinforces why most B2B companies are best suited for a hybrid demand generation model that combines both ABM and more traditional, funnel-based tactics. A strategy based on generating engagement from buying groups (and the way large corporations make purchase decisions) vs. individual leads.

Demand Generation Agencies 162

Demand Generation Agencies Demand Generation Ideal Customer Profiles Lead Ranking 162

The Point

JUNE 23, 2020

B2B marketing has seen a dramatic change in the last decade, driven by radical advances in marketing technology and the emergence of new channels. Even if you acknowledge that change as fact, however, it’s easy to become cynical (as I have) when vendors and thought leaders are constantly proclaiming the “death” of the old ways.

Lead Ranking 264

Lead Ranking Enterprise Management Marketing Qualified Leads Account Based Marketing 264

Marketing Insider Group

DECEMBER 20, 2022

Let’s be honest, your lead generation strategy might need some work if it’s not producing ROI. The whole point of lead generation is to generate leads that close! In modern times, B2B and B2C consumers are overwhelmed by sales, advertising and marketing teams vying for their attention. In-person events.

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Only B2B

MAY 22, 2020

Hiring the wrong B2B Telemarketing Company will diminish productivity, cost you big bucks, and will reflect poorly on your brand. Here’s a list of B2B Telemarketing Services. Services like inbound marketing, outbound marketing, B2B, B2C, event promotion or content marketing, demand a specific set of skills.

Telemarketing 127

Telemarketing Vendors B2B Paid Search Agency 127

The Point

JULY 17, 2017

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development. 72% of B2B Buyers quote timely response to inquiries as a key factor in vendor selection via @spearmktg.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

The Point

JULY 30, 2019

Much has been made of the argument that Account-Based Marketing (ABM) gained traction so quickly in B2B marketing primarily because traditional, funnel-based demand generation has stopped working. Yes, many companies are seeing lower returns from traditional demand gen. All of which is true. If only it were that easy.

Demand Generation Agencies 140

Demand Generation Agencies Demand Generation Account Based Marketing ABM 140

The Point

JUNE 24, 2022

Just when you thought B2B buyer habits couldn’t change more dramatically, along comes the COVID pandemic. The TrustRadius report focuses primarily on how technology vendors should adapt their selling process to these new buying habits, but it’s also worth considering some of the key findings and their implication for the demand marketer.

Top of Funnel 130

Top of Funnel Cold Calling B2B Demand Generation 130

Zoominfo

AUGUST 24, 2021

Is it time to add chatbots (or live chat) to your demand engine? Chatbots are a lead generation machine capable of driving forward conversations, which are the start to a great customer relationship. That level of attention and traffic needs to convert higher than the typical 1% to 2% averages we often see in B2B marketing.

Sales Management 130

Sales Management Demand Generation Top of Funnel Demand 130

ANNUITAS

JUNE 10, 2020

This is particularly true for Demand Marketing, which today finds itself at a crossroads. Answering the question, “What is Demand Marketing,” requires some context – particularly given a substantial shift in its core mission over the past twenty years. What does Demand Marketing mean today? What does Demand Marketing mean today?

Demand 162

Demand Work Management Marketing Management Peer-to-peer 162

Binary Demand

JUNE 22, 2023

[ps2id id=’overview’ target=”/]One frequently asked question in the dynamic and cutthroat B2B lead generation environment is, “Why is data quality so important?” Although lead generation is typically considered part of a company’s advertising efforts, it is not just limited to paid advertising channels.

Lead Generation 98

Lead Generation Enterprise Management Sales Qualified Leads ROI 98

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What is Lead Generation? Lead generation is by and large a more focused effort toward familiarizing potential customers with a company’s value proposition with the end goal being conversion. The Lead Generation Process.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

The Point

MAY 28, 2019

Like so many other trends that first take root in the consumer realm, B2B companies are starting to take note, to the point where chatbots – programs designed to simulate (and stimulate) conversation with online users – are being heralded as the “next big thing” in B2B marketing. Confession: I was a chatbot skeptic. in particular.

Demand Generation Agencies 127

Demand Generation Agencies Demand Generation Demand Top of Funnel 127

Martech

FEBRUARY 8, 2024

SiriusDecisions, the analyst firm now part of Forrester, had entered the conversation, pioneering the marketing funnel that became a staple of B2B marketing for the next 15 years. Lead generation was at an all-time high. For a while, all was well in B2B marketing. We built the pipes to facilitate efficient pipeline generation.

Marketing AI 112

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 112

Marketing Insider Group

JUNE 22, 2020

Probably the most significant is the importance of strategic demand generation and the value of great B2B marketing , supported by data- and insights-driven decision making. Truly a “lead generation machine”! She is a strong customer champion with a tireless commitment to demand generation excellence and best practices.

Demand Generation Agencies 169

Demand Generation Agencies Demand Generation Class Demand 169

PureB2B

MAY 30, 2022

Demand generation and lead generation are essential for any company. Demand and lead generation are the lifeblood of any growing company. I'm going to walk you through what both demand and lead generation are, examples of them in practice, and help you consider if you should be focusing on one over the other.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Lead Generation Demand 62

Metadata

FEBRUARY 24, 2021

The momentum and uptick in company growth can be attributed to sophisticated B2B marketers embracing growth-focused demand generation technologies, and autonomous marketing operations as a vehicle for scale. Metadata saw over 100% increase in the number of customers and improved net retention by 3x. return on ad spend. “We

Demand Generation 102

Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

SnapApp

JANUARY 15, 2019

In the same way, if you tried to build a B2B demand generation strategy based on faulty assumptions–or outright myths–you’d probably fail, too. Demand generation marketers, in particular, have a patchwork of myths to work through. The more pitfalls you can avoid as you plan a B2B demand strategy, the better.

Demand Generation Agencies 99

Demand Generation Agencies Demand Generation Top of Funnel Webinar Metrics 99

DealSignal

APRIL 10, 2024

B2B buyer behavior has shifted dramatically to independent, online research. Table of Contents [Open] [Close] What is B2B intent data? The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

ANNUITAS

JANUARY 6, 2015

As we start 2015, the one thing that B2B marketers can be assured of is that our market and the approach our buyers take to purchase will continue to change and become all the more sophisticated. In the ANNUITAS B2B Enterprise Demand Generation study, more than 60% of respondents stated that they ran over 15+ campaigns on an annual basis.

Demand Generation 100

Demand Generation Demand B2B Marketing Marketing Automation Services 100

PureB2B

JUNE 9, 2022

Demand generation marketing is often measured by the amount of revenue you can influence over a set period of time, or as most marketers call it, lead generation. Too often, content syndication programs are plagued with poor-performing leads due to the vendor not truly addressing the challenge at hand. High-Quality Data.

Vendors 62

Vendors Lead Ranking Lead Scoring Top of Funnel 62

Zoominfo

APRIL 25, 2021

That piece of AI technology is revolutionizing the buyer journey today, and it may make you wonder: Is it time to add chatbots (or live chat) to your demand engine? That level of quality attention and traffic needs to convert higher than the pitiful 1% to 2% averages we see in B2B marketing today.

Demand Generation 100

Demand Generation Sales Management Demand Top of Funnel 100

ANNUITAS

OCTOBER 8, 2015

This is the second year that ANNUITAS has conducted its Enterprise B2B Demand Generation Survey with the goal of gaining better insights into the approach that enterprise organizations take to demand generation. Look to educate and not just qualify: Demand generation is about more than just qualifying leads.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

B2BMarketing.net

APRIL 16, 2024

Yet, it’s precisely this gap that offers an unprecedented opportunity for collaborative intelligence, the teamwork between human and machine, to bring B2B brands closer to their customers, making them more fiercely human than ever. According to MarketsandMarkets, the global synthetic data generation market will grow from $0.3

Branding 45

Branding Brand Identity B2B Ethics 45

PureB2B

DECEMBER 9, 2020

Demand generation and lead generation are essential for any company. Demand and lead generation are the lifeblood of any growing company. I'm going to walk you through what both demand and lead generation are, examples of them in practice, and help you consider if you should be focusing on one over the other.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Lead Generation Demand 62

Metadata

JULY 22, 2020

Both demand generation and account-based marketing (ABM) are as old as marketing itself: after all, somewhere around 90 percent of marketing is generating demand. However, while demand generation has been knitted into MarTech for years now, ABM software, as a category, is newer to the scene. Let’s explore.

Account Based Marketing 98

Account Based Marketing Demand Generation Demand Generation Agencies Ideal Customer Profiles 98

Webbiquity

JANUARY 18, 2022

The promise of B2B buyer intent data is simple and compelling: get the right information in front of the right buyer at the right time. That quote is taken from the State of Intent Data report, published by Demand Gen Report and sponsored by DemandScience and TechTarget. Demand gen isn’t your problem in this stage.

Intent Data 324

Intent Data Marketing AI Intent Lead Ranking 324

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What Is Lead Generation? Lead generation is by and large a more focused effort toward familiarizing potential customers with a company’s value proposition with the end goal being conversion. What does a “good lead” look like anyway?

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

PureB2B

MAY 10, 2022

Demand generation marketing is often measured by the amount of revenue you can influence over a set period of time, or as most marketers call it, lead generation. Too often, content syndication programs are plagued with poor performing leads due to the vendor not specifically addressing the challenge at hand.

Vendors 62

Vendors Marketing Attribution Demand Generation Agencies Lead Ranking 62

markempa

JUNE 13, 2017

So, who should own B2B lead generation: sales, marketing or both? Sales and marketing aren’t doing a great job of executing lead generation because they both believe it’s the others job. Companies don’t typically call what salespeople do “lead generation” or “demand generation.” Let me explain.

Lead Ranking 318

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 318

Webbiquity

MARCH 17, 2020

But automation is just as useful in the world of B2B sales. It’s imperative to automate marketing emails for B2C customers and even low-end B2B SaaS products, because the high-volume / low-cost model means each customer represents a very small share of overall revenue. Large recurring orders demand smart ordering.

B2B Sales 278

B2B Sales Automation Top of Funnel B2B 278

PureB2B

JULY 14, 2020

Bigger goals with less budget and resources are “the new norm” for B2B marketing orgs leading into 2020. Here’s why it should be the foundation of your 2H: Inbound lead generation challenges are on the rise: On average, inbound lead traffic to B2B technology companies’ websites has declined by more than 40% since 2010.

Demand Generation 62

Demand Generation Demand Planning Allocation 62

PureB2B

JULY 14, 2020

Bigger goals with less budget and resources are “the new norm” for B2B marketing orgs leading into 2020. Here’s why it should be the foundation of your 2H: Inbound lead generation challenges are on the rise: On average, inbound lead traffic to B2B technology companies’ websites has declined by more than 40% since 2010.

Demand Generation 62

Demand Generation Demand Planning Allocation 62

KoMarketing Associates

JANUARY 19, 2022

Choosing the right stack of MarTech solutions can be a difficult task for B2B marketers, especially for those working in cybersecurity, who may have a more complicated sales cycle, changing regulations, and other obstacles. HubSpot is a CRM platform widely used by B2B marketers. WordPress is my foundational platform for storytelling.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

KoMarketing Associates

JANUARY 25, 2013

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. This information gets more interesting as the survey delves into the specific effectiveness of lead generation initiatives, and how lead opportunities are realized.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Madison Logic

OCTOBER 18, 2023

Marketers have traditionally been forced to make hard tradeoffs between their brand and demand activities and decide how to shift budgets when new challenges arise. In most cases, brand-building efforts typically lose out to demand as marketers focus on short-term initiatives to fill the sales pipeline and generate revenue.

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Top Rank Marketing

NOVEMBER 15, 2023

What does the future of B2B influence look like, and how will top global brands succeed with B2B influencer marketing in 2024 and beyond? Let’s jump right in and take a look at the future of B2B influence from 12 top subject matter experts. No one wants to buy from an AI that hasn’t done the work or used the product.

Work Management 121

Work Management Marketing Management B2B Marketing B2B 121

PureB2B

JULY 14, 2020

Bigger goals with less budget and resources are “the new norm” for B2B marketing orgs leading into 2020. Inbound lead generation challenges are on the rise: On average, inbound lead traffic to B2B technology companies’ websites has declined by more than 40% since 2010. Here’s why it should be the foundation of your 2H: 1.

Demand Generation 62

Demand Generation Demand Planning Allocation 62