LeadSloth

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Demand Generation Blogs Continued

LeadSloth

In the spirit of Twitter’s Follow Friday I’d like to finally publish the remaining Demand Generation blogs that I enjoy reading. Earlier I published the Top 10 Demand Generation vendor blogs and the Top 10 Marketing Automation Blogs. B2B Marketing Zone. DemandGen Report. Ken Molay, Webinar Blog.

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Top-10 Demand Generation Vendor Blogs

LeadSloth

In my previous post I listed the Top-10 Demand Generation blog by marketers and consultants. In alphabetical order: ActiveConversion B2B Marketing Blog. Genius.com B2B Marketing for Faster Sales Blog. Marketo Modern B2B Marketing Blog. Pardot Corporate Blog and Adam Blitzer’s B2B Marketing ROI blog.

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B2B Marketing Events 2010

LeadSloth

What are the key events to attend when you’d like to learn more about B2B Marketing, Marketing Automation, Lead Management? I’ve compiled a list of the events that matter: B2B Marketing Events for 2010. Some featured events: Silverpop B2B Marketing University. I’m speaking at the B2B Marketing University.

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MarketingSherpa B2B Marketing Summit Boston

LeadSloth

Monday and Tuesday I’m attending the Boston MarketingSherpa B2B Marketing Summit. Having seen many of the presentations in San Francisco, I found it useful to classify them in three main categories: Lead Generation. Silverpop Engage B2B (booth 4). Silverpop Engage B2B (booth 4). Lead Management. Content creation.

Manticore 100
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B2B Marketing University: What Do You Want to Learn About?

LeadSloth

There has been quite a bit of change in B2B marketing over the past couple of years. Continuing Education for B2B Marketers. Doctors do it, so why not B2B marketers? They are organizing a B2B Marketing University this fall, with lots of interesting topics. What topics do you think B2B Marketers should learn about?

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B2B Marketing Analytics

LeadSloth

On Saturday I presented a session about B2B Marketing Analytics at AnalyticsCamp in Chapel Hill ( slides here ). SiriusDecisions did a lot of work here by defining the demand generation waterfall model: Inquiries > Marketing Qualified Leads > Sales Accepted Leads > Sales Qualified Leads > Won Business.

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B2B Pay Per Click Advertising

LeadSloth

To generate demand for your products, it’s not enough to nurture the existing leads in your database. I recently got in touch with Terry Whalen of CPCSearch, a B2B PPC agency , and he offered to answer some questions: this turned out to be a great B2B Search Marketing primer. What is your take?