Lattice

OCTOBER 24, 2018

Growing companies run in feast or famine mode. Either there’s so much work that it’s hard to …

Demand Generation 100

Demand Generation Demand Generation B2B 100

Lattice

MAY 24, 2016

The B2B world is moving fast towards Account-Based Marketing, Account-Based Sales Development…well “Account-Based Everything.” B2B sales and marketing have an imperative to be aligned on which accounts to go after and win. The post The Next Generation Platform for Account-Based Everything is Here!

Marketing Automation Services 124

Marketing Automation Services Lead Ranking SMB Generation 124

Lattice

DECEMBER 14, 2015

How do you know two B2B marketers are talking about account-based marketing? He brought together a couple hundred B2B marketers to hear from himself, Jon Miller of Engagio , Megan Heuer of SiriusDecisions , Jim Williams of Influitive , Alex Turner of Wrike , and Brad Rosen of G2 Crowd all talk about ABM. Their lips are moving. –

Sales Management 100

Sales Management Account Based Marketing Top of Funnel ABM 100

Lattice

FEBRUARY 18, 2016

The best and the brightest B2B marketers and salespeople are getting together to tell their story of how they’re braving the transition from traditional lead generation to account-based marketing. Here’s what I mean: STOP caring about the vanity B2B metrics like: Leads. Email open or click-thru-rates.

Account Based Marketing 100

Account Based Marketing Marketing Funnels Top of Funnel Conference 100

Lattice

MAY 17, 2016

Over the past few years there has been a power shift in the B2B space, away from marketing and sales teams and toward the customer. Marketing is more than just creating leads, it’s also about customer experience and brand, and at the intersection is how these elements of demand generation and experience fit together.

Forrester 100

Forrester CMO Demand Generation Acquisitions 100

Lattice

OCTOBER 23, 2015

Claudia Hoeffner – Senior Director Demand Generation and Channel Strategy, Acquia @claudiahoeffner. Michelle Kim – Director of Demand Generation, Okta @michellejeank. Alexandre Papillaud – Marketing Director Global Demand Center, Intel Secruity @apapillaud.

Demand Generation 100

Demand Generation Buzz Marketing & Strategy Intent Data 100

Lattice

APRIL 7, 2016

Predictive vendors can seduce you with the promise of needing only one model to optimize your demand generation process. Maybe in the last month you have noticed a surge in activity around your solution on your website or other B2B websites for the same account. *Image via CastABiggerNet. What’s not to like?

Lead Ranking 100

Lead Ranking Vendors Intent Data Domain 100