Biznology

NOVEMBER 27, 2018

To get some insight into what’s going on in B2B marketing here, I tapped the brain of Sudhi Seshadri , who is dean and professor of marketing at MYRA School of Business in nearby Mysore, and has a PhD from Penn State. Sudhi has been teaching B2B marketing for decades, and knows the territory. I posed six questions to him.

B2B Marketing 147

B2B Marketing Work Management Marketing Management Top of Funnel 147

Biznology

NOVEMBER 27, 2018

To get some insight into what’s going on in B2B marketing here, I tapped the brain of Sudhi Seshadri , who is dean and professor of marketing at MYRA School of Business in nearby Mysore, and has a PhD from Penn State. Sudhi has been teaching B2B marketing for decades, and knows the territory. I posed six questions to him.

B2B Marketing 136

B2B Marketing Work Management Marketing Management Top of Funnel 136

Biznology

SEPTEMBER 26, 2013

The Number One rule in B2B marketing: Never, ever, pass an unqualified lead to your sales force. Because they’ll hate you in the morning… But seriously, if the role of B2B marketing is to provide leverage to sales, then burdening a sales rep with a prospect who is not a realistic potential buyer is no help. So get going.

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Biznology

APRIL 24, 2015

My new book, B2B Data-Driven Marketing: Sources, Uses, Results , is launching in a few weeks. While preparing case studies for book, I had the fun of interviewing a bunch of very smart B2B marketers to learn how they were applying data and analytics to their marketing objectives. First, we target the right accounts. Like this post?

Ideal Customer Profiles 80

Ideal Customer Profiles Case Studies Case Study Marketing Management 80

Biznology

DECEMBER 30, 2016

I caught up recently with Ichiro Niwayama , founder of Symphony Marketing , the leading B2B-demand generation agency in Japan. His new book, Ultimate B2B Marketing: ABM , was published only last week, and has already leaped to #1 on the Amazon Japan business book list. But in Japan, the field is wide open.

Account Based Marketing 151

Account Based Marketing Demand Generation Agencies Work Management Paid Search Agency 151

Biznology

JULY 26, 2017

Account-based marketing is a hot concept in B2B these days, but how does it really work on the ground? In the old world of marketing as demand generator, we would have said, “That’s not our job. She was asking for particular content to support the grant application. We run campaigns.”

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Top of Funnel Account Based Marketing ABM Lead Ranking 164

Biznology

SEPTEMBER 8, 2020

I remember the term in general use when I worked at IBM in the ‘90s. Wright for help bringing me up to speed on how B2B marketers see the function today. I’ve long said that the role of marketing in B2B is to enhance salesforce productivity. And informing sellers about all that at a general level, but also for specific leads.

Work Management 151

Work Management Marketing Management B2B Sales Vendors 151

Biznology

AUGUST 17, 2018

But this event helped me understand how ABM has grown, thrived, and settled itself into an established part of modern B2B thinking. The theme of the conference was “Humanizing B2B,” which leads me into my observations from the day. ABM is being adopted widely, but it’s not a replacement for the traditional demand generation funnel.

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Account Based Marketing ABM Conference Tips 116

Biznology

MARCH 27, 2015

That’s why webinars become interesting as a lead generation tactic. You can watch the on-demand video replay here. An additional 25 people watched the webinar on demand after the event. We generated 23 marketing qualified leads for our sales team to start working right away. Like this post? Sign up for our emails here.

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Lead Gen Webinar Metrics Lead Ranking Marketing Qualified Leads 80

Biznology

AUGUST 11, 2016

Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate social media ROI. What about those B2B buyers who are looking for vendors that can turn their vision into a clear path to value? That’s a lot of hopefuls.

Linkedin 80

Linkedin Top of Funnel Marketing Automation Services Sales Qualified Leads 80

Biznology

DECEMBER 6, 2016

technologies, including content syndication, online collaboration, blogging, and consumer generated media. Steve Farnsworth has over 15 years as a senior digital marketing executive, and is currently the Chief Marketing Officer for the @Steveology Group, a content marketing for demand generation agency serving high tech B2B organizations.

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Demand Generation Agencies Advertising Agencies Paid Search Agency Public Relations 80

Biznology

NOVEMBER 17, 2014

MILLENNIALS – this Generation Y (born 1980-1995) is 86 million strong and will dominate the workforce in 10 years, forming 75% of the total. SOCIAL PURPOSE – there is a significant, growing demand worldwide for companies to become more socially responsible, which is clear from the “Good Purpose 2013” study by Edelman Research.

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Trends Brand Identity Branding Planning 80

Biznology

SEPTEMBER 10, 2014

Now there is an equally vocal generation that is extremely “Pro-Social” and shares many of the same values as the 83 million Millennials or “8095ers” (born between 1980 and 1995), who will represent 75% of the workforce by 2025. There are more than a thousand B corporations now, including Warby Parker, Patagonia, Etsy, and Seventh Generation.

Paid Search Agency 80

Paid Search Agency Trust Marketing Loyalty Internet Marketing 80

Biznology

OCTOBER 20, 2017

However, getting the most out of any B2B video marketing project should not be a stand alone tactic, but one that should be integrated into your overall marketing and sales process. Online video: elicits action and has a strong impact in generating qualified leads. builds trust and confidence during key stages of a sales process.

B2B Marketing 173

B2B Marketing Video Marketing Top of Funnel Paid Search Agency 173

Biznology

SEPTEMBER 25, 2018

There’s a lot of talk in the B2B world about what we can learn from consumer marketers. It can be used as a motivational offer to generate a lead, or it can be used to establish thought leadership, or to stimulate viral sharing. B2B marketers are really good at this. These are useful lessons. Like this post?

B2B Marketing 123

B2B Marketing B2B B2B Thought Leadership Banner Ads 123

Biznology

OCTOBER 27, 2016

A standout in the B2B marketing field is David Ketchum , CEO of the demand generation agency Current Asia , and author of Big M, little m Marketing: New Strategies for a New Asia. He kindly agreed to share his perspective on B2B developments in Asia. What’s the state of B2B marketing in Asia these days?

Demand Generation Agencies 80

Demand Generation Agencies Marketing Budget Marketing Automation Services B2B Marketing 80

Biznology

FEBRUARY 27, 2020

Video marketing statistics can inform your future strategies and give you valuable glimpses into consumer demands. From the standpoint of video marketing, younger generations, including millennials, love Snapchat. Millennials don’t comprise the only generation that uses Snapchat. It revealed that 68% of respondents.

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Statistics Video Marketing Planning Paid Search Agency 118

Biznology

DECEMBER 11, 2018

The unique value of Salesforce is that we have the technology to power the customer experience across not just marketing, but also sales, customer service, commerce and more–both online and offline, and for both B2B and B2C companies. How are you reaching out to the next generation of marketers? That is largely not true anymore.

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Work Management Marketing Management Product Paid Search Agency 112

Biznology

FEBRUARY 4, 2016

But how did we end up on this crazy treadwheel, cranking out B2B content for content’s sake? It could be that IT buyers are more demanding than those in other job functions—but I doubt it. Stand up against the pressure to generate content for content’s sake. Content is king, to be sure. Daily blog posts. Three tweets a day.

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CAN-SPAM Content Marketing Management Stats 80

Biznology

NOVEMBER 15, 2018

After all, data from the Content Marketing Institute says , dollar for dollar, content marketing generates three times as many leads as paid search. ” You’ll be asking, “How can we keep up with all this demand?” And, in theory, it should work. So, why aren’t you seeing similar results for your business?

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Conversion Rate Clickthrough Content Lead Ranking 106

Biznology

NOVEMBER 3, 2016

Recent studies show that account-based marketing approaches generate a higher ROI. A positioning and messaging firm client of ours that serves B2B software and technology companies loves to create challenger content as he knows that challengers outperform all other seller profiles. Like this post? Sign up for our emails here.

Account Based Marketing 80

Account Based Marketing Enterprise Management Work Management Marketing Management 80

Biznology

MAY 13, 2013

Finally, here’s something that definitely hasn’t changed: Businesses of all sizes are still eager to hire and employ communications and marketing professionals who know how to do media relations and generate story placements that can be leveraged across the web. How is media relations changing – for better or worse – in your sector?

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Media Disintermediation Public Relations Work Management 80

Biznology

JULY 21, 2016

By taking a prospect-centric, rifle approach that is laser focused on very specific, targeted audiences, our clients (including professional service firms, technology companies, and other B2B organizations that have solutions starting at a minimum of $10,000) are generating leads and building real relationships.

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Social Media Linkedin Media Forrester 80