B2B Marketing Traction

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What Product Lifecycle (PLC) Means for B2B Inbound Marketing

B2B Marketing Traction

One marketing tool to use in determining which marketing strategies and inbound marketing tactics will be most effective in B2B marketing planning is your product or service lifecycle stage. B2B marketing tactics during the growth stage involve increasing volume of marketing in terms of number of target markets and amount of outreach.

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Tenacity is Key When Marketing Clean Technologies

B2B Marketing Traction

He talked about global energy demand, the problems of CO2, sources of renewable energy, and solutions for storing energy. Historically energy innovations take 40 years before they are generate energy. ’s pledge to go coal-free and generate 40% of its energy from renewable sources and 10% from solar by 2020.

Planning 100
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4 Marketing Trends to be Thankful For

B2B Marketing Traction

The Internet created the long tail of demand, and we as marketers thank our lucky stars. Now that product that may have been a cash cow for a while can generate sales for a very long time at a very low marketing expense. Thanks to the Internet, a business in Woodland Hills, California can reach buyers all over the world.