Avitage

MARCH 29, 2016

The importance and complexity of this requirement demands a strategy. Sales people need content to sell In B2B sales, especially a complex, considered or value sale, sales people still generate most of their sales “leads.” The post Why You Need a B2B Sales Content Strategy appeared first on Avitage.

B2B Sales 120

B2B Sales Marketing & Strategy B2B Content 120

Avitage

APRIL 9, 2012

Most of us are well aware the world of B2B buying has gone through fundamental shifts in the last five to ten years. We know too well the difficulty of identifying and engaging new prospects in sales conversations (generating leads). Why hasn’t the way we sell fundamentally changed as well?

Demand 120

Demand B2B Sales Sales Cycle PR 120

Avitage

JANUARY 7, 2015

Ardath Albee: Marketers typically think of their B2B marketing efforts as a series of campaigns focused on specific parts of the buying decision. The problem is, if a B2B buyer is at a different stage in their buying process than the content you distribute suggests, you could miss engaging them entirely.

Process 120

Process Campaigns Buyer Personas Buyer's Journey 120

Avitage

OCTOBER 10, 2013

As B2B marketers, we have to be careful not to get too caught up in mechanics and focused just on “hard” outcomes we can measure and report. Here is the question for the Engagement topic: Engagement: What most reduces your effectiveness engaging customers to generate leads?

Eloqua 120

Eloqua Webinar Metrics Lead Scoring Lead Ranking 120

Avitage

OCTOBER 10, 2013

As B2B marketers, we have to be careful not to get too caught up in mechanics and focused just on “hard” outcomes we can measure and report. Here is the question for the Engagement topic: Engagement: What most reduces your effectiveness engaging customers to generate leads?

Eloqua 120

Eloqua Webinar Metrics Lead Scoring Lead Ranking 120