KoMarketing Associates

JUNE 13, 2013

Each platform poses unique opportunities for B2B marketers to create brand awareness, generate leads, interact with clients and perspectives, and gather valuable information about what’s happening in the industry. Take a look at the following groups and determine how your B2B initiatives could benefit from becoming a member: 1.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

KoMarketing Associates

SEPTEMBER 10, 2012

Savvy B2B marketers know that a successful content marketing strategy can generate demand, drive relevant traffic, and establish your brand as a thought leader. But content can do more than generate demand; the right content can also be invaluable to a successful lead nurturing campaign.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

KoMarketing Associates

JANUARY 12, 2023

When KoMarketing made a commitment to building our own inbound marketing channel that demonstrated our expertise in the B2B digital marketing space, I’d write a blog post a week. Walker Sands is a full-service marketing firm focused on accelerating the growth of B2B brands.

Demand Generation Agencies 259

Demand Generation Agencies Paid Search Agency B2B Marketing Ad Building 259

KoMarketing Associates

MAY 12, 2021

For the last year or more, B2B buyers have been largely cut off from conferences, in-person meetings, or even their offices. This has had profound effects on how people do their jobs, including how B2B buyers make their decisions. On-demand training. In this article, we’ll focus on the marketing aspect of digital self-service.

Work Management 166

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 166

KoMarketing Associates

JANUARY 17, 2019

Nowhere is that more evident than in marketing automation. Most B2B marketers, for example, have moved beyond the simplest forms of marketing automation. We’ve got the email part of marketing automation down. And that’s only one of B2B marketers’ new capabilities.

Marketing Automation Services 137

Marketing Automation Services Marketing AI Marketing Automation Automation 137

KoMarketing Associates

MARCH 10, 2016

B2B Email Marketing Is Big Business. Despite Often Messy Execution, B2B Email Continues to Perform Well. Executives need to generate sales and revenue (and maybe move aging stock or renew customer interest in a core, if undervalued, service). Can generate loads of website traffic. And not enough email joy.

Work Management 120

Work Management Marketing Management Marketing Automation Services Email Marketing 120

KoMarketing Associates

JULY 2, 2014

Marketing and Digital Services. The marketing automation industry is expected to grow by 50 percent come 2015, and many people in the industry are already using online services to achieve their marketing initiatives. B2B Online Marketing Blog Demand Generation' Interested in learning more?

Marketing Automation Services 120

Marketing Automation Services Work Management Demand Generation Agencies Marketing Management 120

KoMarketing Associates

OCTOBER 31, 2013

This motto points to the importance of content marketing and to its ubiquitous nature. Because statistics show 93% of B2B marketers create content from scratch, we’ve compiled a list of 10 online destinations to help B2B marketers find (and discuss) the latest in B2B content marketing.

Resources 120

Resources B2B Marketing Peer-to-peer Content Marketing 120

KoMarketing Associates

MARCH 2, 2017

Our understanding the B2B buyer’s journey, from market realization to vendor selection, becomes critical in developing a successful online marketing program. But how does the B2B online marketer go about uncovering their buyer’s journey? B2B Buyer Journey Basics. ” The B2B Buyer’s Journey.

Top of Funnel 120

Top of Funnel Buyer's Journey Marketing Automation Services B2B 120

KoMarketing Associates

JULY 21, 2015

One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. Basically, every content marketing asset can serve as an opportunity to be found in search results.

Landing Pages 120

Landing Pages Search Engine Marketing Paid Content Search Marketing 120

KoMarketing Associates

SEPTEMBER 20, 2018

One of the principles behind why retargeting works is that it lets you laser-target your advertising resources. Which will leave you with an even more targeted audience, and a way to stretch your advertising budget even further. Most B2B marketers have a tremendous amount of data… and some of the best of it is in their CRM software.

Paid Content 121

Paid Content Effectiveness Ad Frequency Marketing Automation Services 121

KoMarketing Associates

MARCH 31, 2016

Case studies from organizations like Cisco, LogMeIn, and Frito Lay pointed to the role technology played in defining and demonstrating marketing performance, along with lessons learned in the process. There is much more innovation still to come. Final Thoughts. Visualizations and workflow diagrams only provide part of the picture.

Marketing Automation Services 120

Marketing Automation Services Lead Scoring Lead Ranking Conference 120