B2B Demand Demand Generation Manticore Marketing Automation 
Customer Experience Matrix
JULY 28, 2010
Summary: Manticore Technology released some modest enhancements to its demand generation platform today. The company takes a conservative approach to marketing automation, stressing the importance of process over flashy software. Unlike faster-growing competitors, Manticore has been largely self-funded.
Webbiquity
FEBRUARY 14, 2010
Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality.
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Customer Experience Matrix
MARCH 3, 2009
Build a campaign as a list of stages Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 0 0 1 1 1 0 1 Build linear campaigns outside of a larger campaign structure. Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 0 1 1 1 1 0.5
Customer Experience Matrix
MARCH 5, 2009
I spent a good part of yesterday talking with demand generation vendors about the usability scores I've been publishing all week. Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 The relative ranking of the different vendors hasn't been significantly affected.
Customer Experience Matrix
JULY 11, 2011
You know that red-hot B2B marketing automation industry? Our just-released update to the B2B Marketing Automation Vendor Selection Toolkit (VEST) shows that client counts grew just over 50% over the year ending in June, compared with nearly 100% growth for the year ending last December. Not necessarily.
Customer Experience Matrix
NOVEMBER 18, 2009
One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. My brief answer was that the biggest difference was less functionality than the target markets the different vendors pursue.
Customer Experience Matrix
JANUARY 5, 2010
Summary: Social media and access for sales people were the two big trends among demand generation vendors last year. Could marketers finally be ready to spend on measurement? I take this as evidence that marketers are demanding more sophisticated reporting from their vendors, and suspect further improvements are on the way. -
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