Marketing Craftmanship

MARCH 16, 2013

Rapid, lemming-like adoption of social media tools by small and medium-sized B2B firms – fueled by an army of self-proclaimed social media experts – has resulted in wasted dollars, missed opportunities and heightened distrust of the marketing function in the C-suite. YouTube can be a very effective social media channel for B2B firms.

Social Media 100

Social Media Media Merchandising B2B 100

Marketing Craftmanship

JANUARY 16, 2013

Is Your B2B Marketing a Tactical Hodge Podge? B2B firms invest significant dollars and hours maintaining a broad range of marketing tactics that may or may not demonstrate economic value. When this situation exists, a B2B firm is not marketing; it’s simply making Tactical Soup. Put every marketing tactic under the microscope.

Tactics 100

Tactics B2B Marketing CPA Cost per Acquisition 100

Marketing Craftmanship

FEBRUARY 6, 2016

Cry-Baby: This marketer demands instant gratification. That effort demands two-way conversations, and direct market engagement. Here are the 3 most common types of behavior exhibited by Marketing Cry-Babies. See if you fit into any one (or all) of these categories: The “I want it NOW!”

Marketing Management 100

Marketing Management Paid Search Agency Marketing & Strategy Paper 100

Marketing Craftmanship

FEBRUARY 14, 2013

After a few months, my Blog started demanding more of my time. My disappointment grew, but my Blog demanded even more content. “I It was a great love affair…at least for a while. But my Blog wasn’t living up to expectations. Few people visited, only employees commented on posts, and there were no leads in sight.

Merchandising 100

Merchandising Thought Leadership Promotion Social Media 100

Marketing Craftmanship

JANUARY 20, 2017

Editors demanded your research methods and data, and had to be convinced that your study was objective and legitimate. Research integrity was an issue long before the internet became the platform for content marketing. Our very thin D&O insurance liability research was a rare and risky exception…and perhaps a sign of things to come.

Paid Search Agency 100

Paid Search Agency High Quality Lead Press Content 100

Marketing Craftmanship

AUGUST 18, 2017

Demand proof that would-be customers understand marketing fundamentals, and can demonstrate the potential to succeed (and to become loyal, enthusiastic brand ambassadors) by proper application of your product. So how does Marketing Automation save itself from extinction?

Marketing Automation Services 100

Marketing Automation Services Sales Qualified Leads Marketing Automation High Quality Lead 100

Marketing Craftmanship

DECEMBER 2, 2011

The flap was created by a staffer in Governor Brownback’s office who was compelled to contact the leader of Emma’s “Youth in Government” program, who notified Emma’s high school principal, who demanded an apology from Emma, who responded by notifying the media that her God-given American right to tweet was threatened.

PR 100

PR Twitter Guidelines Press 100