B2B Marketing Traction

DECEMBER 20, 2013

As a result, it took Blackberry six years to come out with a phone that better fit the growing demand for cheaper phones with apps and more powerful operating systems – a market being served by Apple and manufacturers of Android devices. Marketing Soapbox b2b customer marketing' Blackberry, which just reported a $4.4

Paid Search Agency 100

Paid Search Agency Companies Class Communities 100

B2B Marketing Traction

OCTOBER 7, 2011

Increased marketing could improve demand and consumption. Brand awareness would increase. Sales revenue would go up. Marketing Return on Investment (ROI) would improve. There would be more work and more jobs. Businesses would thrive. Bankruptcies would decline. A recession wouldn’t linger quite so long.

Planning 100

Planning Consulting ROI Demand 100

B2B Marketing Traction

MARCH 30, 2012

From my marketing soapbox - twelve years ago I did a very popular presentation that was much in demand, called “No One is Searching for ‘Home’ on the Internet.” If you want help figuring out how to better use LinkedIn, we offer LinkedIn workshops, one-on-one training and LinkedIn profile writing and optimization.

Linkedin 100

Linkedin Keywords Profiling Internet Marketing 100

B2B Marketing Traction

JANUARY 8, 2013

The HBR article goes on to mention the hunt for superior and specialized talent is a driver of the trend – that no longer can companies pay special talent for feet under the desk full-time, but only when the need arises.

Work Management 100

Work Management Planning CMO Marketing Management 100

B2B Marketing Traction

MAY 2, 2014

Today’s CIO must balance exploding technology demands with security and control. Enterprise CIOs have been constantly badgered by technology salespeople and most have probably been sold technology that just doesn’t work, resulting in them becoming very wary and cautious about change and new technology.

Enterprise Management 100

Enterprise Management Work Management CMO Marketing Management 100

B2B Marketing Traction

JANUARY 10, 2010

He talked about global energy demand, the problems of CO2, sources of renewable energy, and solutions for storing energy. My major take-aways from the program are that: The fastest and most cost-effective way to effect a solution to global-warming and increased demand for energy is conservation by all of us.

Planning 100

Planning Paid Search Agency Marketing & Strategy Distribution 100

B2B Marketing Traction

JUNE 28, 2012

As I wrote more and more blog posts, I began to add categories based on reader demand. I have categories for Social Media , Marketing Execution , Marketing Planning , Marketing Research and Analysis , Marketing Strategy and more. Create Blog Categories for Topics Readers Like.

Social Media 100

Social Media Blogger CMO Privacy 100

B2B Marketing Traction

FEBRUARY 15, 2013

7 Tell-Tale Signs Your Competitor Is a Total Shmuck. They Will Steal Your Idea.

Ideal Customer Profiles 100

Ideal Customer Profiles Work Management Marketing Management Inbound Marketing 100

B2B Marketing Traction

NOVEMBER 23, 2010

The Internet created the long tail of demand, and we as marketers thank our lucky stars. Marketing Technology Change Continues. Thanks to the Internet, a business in Woodland Hills, California can reach buyers all over the world.

Paid Search Agency 100

Paid Search Agency Trends Work Management Marketing Management 100

B2B Marketing Traction

FEBRUARY 5, 2013

Use this to educate potential buyers and build demand. Month 5 – Continue to educate and create demand. Depending on the nature of your product, create whitepapers, eBooks, infographics, videos about the need your product solves. Get articles published, continue to develop content and share in your growing social networks.

Product 100

Product Social Media Advertising Agencies Planning 100

B2B Marketing Traction

NOVEMBER 23, 2011

There are two major developments for B2B marketers I’m thankful for. Marketing content has been democratized, and transparency is prized over the subliminal or sneaky (see my previous post, Transparency is the Best Policy for B2B Marketers ). Citizen Marketing and Social Media. Measuring Marketing Results is More Accurate.

B2B Marketing 100

B2B Marketing Trends Paid Search Agency Advertising Agencies 100