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OCTOBER 11, 2023

Like the unhappy families of Anna Karenina , no two B2B marketing teams are exactly alike. We’ll cover: The most common approach to B2B marketing organizational structure Areas that are often overlooked, or need to be tweaked Ironing out your b2b marketing department structure is crucial for your overall strategy.

Paid Search Agency 182

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 182

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SEPTEMBER 25, 2023

The “marketing vs. sales” challenge is a tale as old as B2B time. It’s always been a problem—but in the modern, multichannel, digital-first era of B2B buying , this misalignment puts customer experience at risk. Marketing teams usually include: Demand generation marketers who are responsible for generating and nurturing new leads.

Work Management 147

Work Management Planning Marketing Management Paid Search Agency 147

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AUGUST 22, 2018

Lead generation continues to be one of marketers' top goals, but that task is easier said than done. Marketers have to ensure that they are attracting quality leads that will eventually convert into customers. This article covers a few tips for marketers on what they can do to get more and better leads.

Tips 155

Tips Leads Lead Marketing Qualified Leads 155

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FEBRUARY 26, 2024

What is a Demand-Side Platform? A demand-side platform (or DSP) is a platform that allows advertisers to buy ad space across multiple ad exchanges, ad networks, and other sources through a single interface. The term is often used in B2B, where marketing works with leads for a long period of time through a transaction.

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221

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SEPTEMBER 25, 2023

Demand gen marketers can strategically plan ad spend for targeted campaigns. But it helps every team prioritize their work and their budgets, and get better at their jobs. BDRs can better prioritize their time when prospecting or conducting cold outreach. SDRs can become more adept and efficient in qualifying conversations.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Marketing Qualified Leads Lead Scoring 130

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NOVEMBER 7, 2023

In contrast, bottom-of-funnel prospects and newly onboarded customers (including active renewals) demand a higher cadence of emails to support and inform. Balancing these competing demands can be challenging. Top- and middle-of- funnel recipients and current customer emails should be spaced out to avoid fatigue.

Deliverability 187

Deliverability Top of Funnel Best Practices CAN-SPAM 187

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JUNE 16, 2018

Centralizing your MarTech stack is a daunting task, particularly for large organizations with divisions around the world used to working independently from each other. Learn how Avery Dennison reduced licensing costs, streamlined marketing operations, and increased leads.

Paid Search Agency 100

Paid Search Agency Companies Organic Leads Cost 100