LeadSloth

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ActiveConversion Review - SMB Lead Management

LeadSloth

From Web Analytics to Demand Generation. Salesforce.com integration. ActiveConversion also integrates with Salesforce.com , although using Salesforce is not a requirement. Typically, new leads are assigned to sales person before they are copied to Salesforce.com: the assignment rules are flexible.

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B2B Marketing University: What Do You Want to Learn About?

LeadSloth

There has been quite a bit of change in B2B marketing over the past couple of years. In addition to this general trend, a whole array of software tools is now available to help the savvy marketer. 5 years ago Salesforce.com was tiny compared to Siebel. Continuing Education for B2B Marketers. Enter Silverpop.

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How Are CRM and Marketing Automation Different?

LeadSloth

Last week I presented a session at Silverpop’s B2B Marketing University in Atlanta. For CRM, I focused on Salesforce.com. This was the list with strong points for a CRM system (compared to Marketing Automation): SFDC. In addition to Marketing Automation, there were two big topics: Social Media and CRM. Forecasting.

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Abandon Your Marketing Automation System!?

LeadSloth

The plan is to go back to using only Salesforce.com with some cheap add-on tools for email, form submission and data quality. In the early days it was used to sift through hundreds of new B2B leads per day to identify the valuable leads. The Salesforce.com database has some big issues (e.g. Smart or foolish? Background.

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Why Are Marketing Automation Managers So Hard to Find?

LeadSloth

According to Forrester, only 2-5% of B2B firms have invested in full-featured Marketing Automation. Increasingly, B2B companies realize that Marketing Automation software requires skilled operators. First of all, in most cases the person is responsible for lead generation , lead nurturing and lead scoring. Email Marketing.