LeadSloth

JULY 10, 2009

In the spirit of Twitter’s Follow Friday I’d like to finally publish the remaining Demand Generation blogs that I enjoy reading. Earlier I published the Top 10 Demand Generation vendor blogs and the Top 10 Marketing Automation Blogs. B2B Marketing Zone. DemandGen Report. Ken Molay, Webinar Blog.

Demand Generation 100

Demand Generation Demand Generation Marketing Automation Services 100

LeadSloth

AUGUST 27, 2009

There has been quite a bit of change in B2B marketing over the past couple of years. Buyers have moved online, which has had a major impact on the buying process. Sales people are still very important, but they can focus on facilitating the buying process rather than distributing information. Enter Silverpop.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Salesforce.com B2B 100

LeadSloth

FEBRUARY 10, 2010

On Saturday I presented a session about B2B Marketing Analytics at AnalyticsCamp in Chapel Hill ( slides here ). Part of the attractiveness of Marketing Automation is that marketing processes finally become repeatable and measurable. Process Metrics. Keep track of how much of the sales pipeline is generated by marketing.

Analytics 100

Analytics Lead Ranking B2B Marketing Sales Qualified Leads 100

LeadSloth

JUNE 7, 2010

The Demand Gen Academy is a free online learning program to help you master the process of demand generation with practical, hands-on training. It covers Demand Generation, Lead Management, Return on Investment and Inbound Marketing in a series of 35-minute webinars. MarketingSherpa Lead Management Webinar.

Lead Management 100

Lead Management Marketing Management Co-Registration Leads 100

LeadSloth

MARCH 15, 2009

It is focused on advanced email strategies, which is an important part of the demand generation process. Most of the case studies seem to be B2C rather than B2B. The focus is on list- and trigger-based emails and on landing pages, rather than on the full Lead Management Automation functionality.

Landing Pages 100

Landing Pages Multi-Channel SMS Trigger Marketing 100

LeadSloth

AUGUST 17, 2009

Silverpop presents a 5-step process for proving the ROI. Also, their workbook gives lots of examples of their own nurturing processes (used by Marketo themselves): this makes the recommendations come to life. The word “ROI&# is often abused, but not in these workbooks. A simple and nice idea. Have you read these books?

Lead Management 100

Lead Management Lead Scoring Lead Ranking ROI 100

LeadSloth

AUGUST 25, 2010

Craig Rosenberg : Process, People, and Content: The Keys to Success with Marketing Automation Technology. Sue Hay & Cari Baldwin : Supercharge Your Demand Generation with Marketing Automation. Robert Walmsley : Why Marketing Automation is a Must-Have For Every B2B VP of Sales.

Manticore 100

Manticore Planning Lead Nurturing Marketing Automation 100