LeadSloth

FEBRUARY 15, 2010

What are the key events to attend when you’d like to learn more about B2B Marketing, Marketing Automation, Lead Management? I’ve compiled a list of the events that matter: B2B Marketing Events for 2010. Some featured events: Silverpop B2B Marketing University. MarketingSherpa B2B Marketing Summit.

B2B Marketing 100

B2B Marketing Marketing Management Marketing Automation Services B2B 100

LeadSloth

OCTOBER 4, 2009

Monday and Tuesday I’m attending the Boston MarketingSherpa B2B Marketing Summit. Having seen many of the presentations in San Francisco, I found it useful to classify them in three main categories: Lead Generation. Silverpop Engage B2B (booth 4). This ensures that you get lots of real-life advice. Lead Management.

Manticore 100

Manticore B2B Marketing Marketing Management Marketing Automation Services 100

LeadSloth

AUGUST 27, 2009

There has been quite a bit of change in B2B marketing over the past couple of years. Continuing Education for B2B Marketers. Doctors do it, so why not B2B marketers? They are organizing a B2B Marketing University this fall, with lots of interesting topics. LeadSloth will present a session at several of these events.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Salesforce.com B2B 100

LeadSloth

FEBRUARY 10, 2010

On Saturday I presented a session about B2B Marketing Analytics at AnalyticsCamp in Chapel Hill ( slides here ). When I made my presentation I put them in 4 categories, and I’d love to have your feedback on them: Basic Metrics. Challenge 1: Choose Your Metrics. Process Metrics.

Analytics 100

Analytics Lead Ranking B2B Marketing Sales Qualified Leads 100

LeadSloth

JUNE 7, 2010

The Demand Gen Academy is a free online learning program to help you master the process of demand generation with practical, hands-on training. It covers Demand Generation, Lead Management, Return on Investment and Inbound Marketing in a series of 35-minute webinars. More info & registration ».

Lead Management 100

Lead Management Marketing Management Co-Registration Leads 100

LeadSloth

NOVEMBER 16, 2009

Last week I presented a session at Silverpop’s B2B Marketing University in Atlanta. In my presentation I tried to shed some light on the strong points of either system. This was the list with strong points for a CRM system (compared to Marketing Automation): SFDC. Strong Features of CRM. What is your take?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation CRM Salesforce.com 100

LeadSloth

SEPTEMBER 24, 2009

is the question I get asked most by attendees of the MarketingSherpa B2B Marketing Summit in San Francisco. In this post I listed 8 ideas to address this question (and feel free to share yours in the comments!). SAGE Publications, one of the presenters at the conference, has many business units with different marketing needs.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Sales Qualified Leads 100