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How the CEO Can Enhance Sales, Marketing, and the Executive Branch

ViewPoint

FEBRUARY 24, 2016

What should I know about Account-Based Marketing? Isn’t it demand generation with a new name? In fact, we believe just the opposite: 70% of B2B technology solution buyers want to engage with sales reps before they identify their short list. What should I know about Account-Based Marketing? But it isn’t.

Lead Ranking 149
Lead Ranking Demand Generation Agencies Account Based Marketing Paid Search Agency 149
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PowerOpinions: Making Lead Scoring a Success Part 2 [Expert Advice]

ViewPoint

JULY 9, 2015

Finally, these are passed to account executives to close. I recently read a quote by Jon Miller (Marketo founder and now the founder of the new company to watch called Engagio): "Demand generation [via marketing automation] is a highly efficient model for certain kinds (emphasis added) of businesses."

Lead Ranking 120
Lead Ranking Lead Scoring Sales Qualified Leads Marketing Automation Services 120
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