LeadSloth

SEPTEMBER 24, 2009

is the question I get asked most by attendees of the MarketingSherpa B2B Marketing Summit in San Francisco. Marketing Automation is still very new for many companies, and it’s not immediately obvious how you can get started step-by-step. MarketingSherpa B2B Summit Comes Recommended. “Where do I start?”

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Sales Qualified Leads 100

LeadSloth

MARCH 22, 2009

I’m working on an interesting project right now: moving away from a marketing automation system. The company in question has used a comprehensive marketing automation system for about 2 years. In the early days it was used to sift through hundreds of new B2B leads per day to identify the valuable leads.

Marketing Automation Services 100

Marketing Automation Services netFactor LEADSExplorer Work Management 100

LeadSloth

AUGUST 24, 2009

Needless to say, Marketing Automation software is very popular today. It can be used for email campaigns, drip marketing, lead nurturing, lead scoring, landing page management and for brewing coffee. It is often positioned as something that will solve all your marketing problems for a couple of thousand dollars per month.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

LeadSloth

OCTOBER 16, 2009

Even though some vendors have been around for almost 10 years, Marketing Automation is still relatively new. According to Forrester, only 2-5% of B2B firms have invested in full-featured Marketing Automation. Increasingly, B2B companies realize that Marketing Automation software requires skilled operators.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

LeadSloth

FEBRUARY 17, 2010

This is the first of three posts for the Silverpop B2B Marketing University , March 3rd in Washington DC. I will be speaking about Marketing Automation features, the marketing technology ecosystem, and the impact of Social Media. Lead Generation. Lead Nurturing.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

FEBRUARY 15, 2010

What are the key events to attend when you’d like to learn more about B2B Marketing, Marketing Automation, Lead Management? I’ve compiled a list of the events that matter: B2B Marketing Events for 2010. Some featured events: Silverpop B2B Marketing University. Final Words.

B2B Marketing 100

B2B Marketing Marketing Management Marketing Automation Services B2B 100

LeadSloth

APRIL 15, 2010

In B2B marketing, campaigns often run 3-12 months. Tags: Demand Generation Email Marketing marketing automation data quality drip campaign lead nurturing. Frequency & Duration. The longer the sales cycle, the longer you want to run a particular campaign.

Lead Nurturing 100

Lead Nurturing Marketing Automation Lead Scoring Lead Ranking 100

LeadSloth

OCTOBER 4, 2009

Monday and Tuesday I’m attending the Boston MarketingSherpa B2B Marketing Summit. In this post some thoughts about the program… First of all, the best thing about this event is that the speakers are marketing practitioners, not vendors. The Marketing Automation Vendors. Silverpop Engage B2B (booth 4).

Manticore 100

Manticore B2B Marketing Marketing Management Marketing Automation Services 100

LeadSloth

FEBRUARY 10, 2010

On Saturday I presented a session about B2B Marketing Analytics at AnalyticsCamp in Chapel Hill ( slides here ). My specialty is Marketing Automation, but Analytics and Reporting come up in pretty much any project I do. This is my take: Optimize marketing tactics. Why Analytics? If yes, you have a qualified lead.

Analytics 100

Analytics Lead Ranking B2B Marketing Sales Qualified Leads 100

LeadSloth

AUGUST 27, 2009

There has been quite a bit of change in B2B marketing over the past couple of years. Prospects now have instant access to much more information, so marketing’s involvement reaches much further down the sales cycle: they need to nurture prospects with relevant content until they are sales-ready. Enter Silverpop.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing B2B Salesforce.com 100

LeadSloth

JUNE 7, 2010

They are taking some steps towards lead management, and will be showing their email marketing and lead nurturing capabilities in this webinar. It’s not a full-blown marketing automation system (not sure if they want to go there either), but it’s interesting to see them adding these features. Genius Demand Gen Academy.

Lead Management 100

Lead Management Marketing Management Co-Registration Leads 100

LeadSloth

AUGUST 25, 2010

In Manticore’s Quintessential Marketing Automation GuideBook I’ve written a chapter on how to find untapped revenue in your marketing database. Craig Rosenberg : Process, People, and Content: The Keys to Success with Marketing Automation Technology. But how do you create a solid lead nurturing plan?

Manticore 100

Manticore Planning Lead Nurturing Marketing Automation 100

LeadSloth

MARCH 16, 2009

From Web Analytics to Demand Generation. Therefore I initially called them a ‘niche vendor’ However, the product has evolved into a fairly complete marketing automation suite for SMB companies. If you’re looking for an entry-level B2B lead management solution, check out their 30-trial.

ActiveConversion 100

ActiveConversion SMB Work Management Lead Management 100

LeadSloth

AUGUST 17, 2009

I’ve just published a introductory post on Marketing Automation ROI on the MarketingGenius blog. Their best practices are useful for any demand generation practitioner, and are not tied to one particular marketing automation system. Some Highlights & Smart Ideas. Have you read these books?

Lead Management 100

Lead Management Lead Scoring Lead Ranking Marketing Management 100

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. Sales & marketing alignment. Renewed focus on data quality.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

LeadSloth

JUNE 30, 2009

Should Marketing Automation systems add Inbound Marketing tools as standard features? In short: any marketing activity that draws people to your website. What is Marketing Automation? In short: any marketing activity that happens after people come to your website. Why Automate Marketing?

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Automation 100

LeadSloth

MARCH 24, 2010

GUEST POST: this is a guest post by Saad Hameed ( @KaizenSaad ), an experienced marketing operations manager and founder of the Marketing Automation Association LinkedIn Group. The CEO/CFO of your organization may be asking you to measure Marketing Campaign ROI to determine marketing’s contribution to revenue.

ROI 100

ROI Campaigns Marketing Management SEM 100