ViewPoint
FEBRUARY 8, 2016
Matt mentioned three critical roles within the dream team: a marketing technologist, a master storyteller, and a demand generation manager. An effective marketing technologist will be able to explain how certain technologies can impact specific business objectives, like using LinkedIn sponsored posts to expand reach.
ViewPoint
AUGUST 18, 2015
In today’s B2B companies, marketing and sales alignment is critical to success. Unfortunately, few B2B organizations focus on creating, implementing and executing a defined marketing and sales process. It is a deep dive into key areas of your process: Lead and demand generation. Data quality. Nurturing workflows.
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ViewPoint
AUGUST 20, 2015
These include: Lead and demand generation: How are we attracting and engaging the target audience in building a consistent flow of prospective buyers? For more than 20 years, she has been focused on driving intentional, measurable revenue growth for B2C and B2B companies as both an in-house marketer and a consultant.
ViewPoint
MAY 14, 2013
Michael is also the author of B2BMarketingInsider.com , where he discusses content marketing, demand generation, mobile strategy, and sales alignment to name a few. LinkedIn leads the way as a social marketing platform for business, offering many ways to connect. Twitter: @BrennerMichael. Stay Tuned.'
ViewPoint
APRIL 18, 2012
While still in the early days of companies adopting it and developing best practices, Aberdeen is seeing social media marketing moving from being around awareness and thought leadership to really being around demand generation and lead management and so forth.
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