LeadSloth

JULY 22, 2009

Great for them, but bad for customers: there’s always so much confusion about these new terms (earlier I wrote about the confusion around Demand Generation and Sales 2.0 ). I’ve already written several posts about Inbound Marketing, but I wondered if the average B2B marketing manager has any idea what it means.

Inbound Marketing 100

Inbound Marketing Work Management Customer Surveys Linkedin 100

LeadSloth

SEPTEMBER 24, 2009

is the question I get asked most by attendees of the MarketingSherpa B2B Marketing Summit in San Francisco. In this post I listed 8 ideas to address this question (and feel free to share yours in the comments!). Additionally, enriching the data with the prospect’s interests makes it possible to better target your campaigns.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Sales Qualified Leads 100

LeadSloth

FEBRUARY 17, 2010

This is the first of three posts for the Silverpop B2B Marketing University , March 3rd in Washington DC. Lead Generation. Are they on LinkedIn, do they Tweet or are they part of an online community like Marketingprofs ? Let’s look at the 5 Ways in which Social Media is changing Lead Management and Marketing Automation.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

OCTOBER 28, 2010

Demand Generation. B2B Email Marketing. Join the LinkedIn Group. Saad started the Marketing Automation Association LinkedIn Group a while ago, and all future events will be announced via this Group. We’ll cover topics around Marketing Automation, including: Lead Management. Lead Nurturing.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Marketing Management 100

LeadSloth

JANUARY 12, 2010

Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. Adam Needles , Director, Field Marketing and B2B Marketing Evangelist, Silverpop. David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

LeadSloth

MARCH 24, 2010

GUEST POST: this is a guest post by Saad Hameed ( @KaizenSaad ), an experienced marketing operations manager and founder of the Marketing Automation Association LinkedIn Group. In B2B, a prospect doesn’t convert into a customer in a single interaction as is often the case with e-Commerce.

ROI 100

ROI Campaigns Marketing Management SEM 100