LeadSloth
FEBRUARY 10, 2010
On Saturday I presented a session about B2B Marketing Analytics at AnalyticsCamp in Chapel Hill ( slides here ). SiriusDecisions did a lot of work here by defining the demand generation waterfall model: Inquiries > Marketing Qualified Leads > Sales Accepted Leads > Sales Qualified Leads > Won Business.
LeadSloth
MARCH 6, 2010
I’ve used Google to count, searching for “Marketing Automation site:twitter.com/username&#. This is the list: Nominee. Tags: Demand Generation marketing automation twitter. If you haven’t voted yet, please do so now ! TwitterGrade. # containing. “Marketing Automation&#. BridgeGroupInc.
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LeadSloth
MARCH 16, 2009
From Web Analytics to Demand Generation. e-commerce websites) typically use a dedicated web analytics product such as Google Analytics. Based on the demo I attended, I feel that ActiveConversion is a good first B2B demand generation solution for smaller companies. Conclusion.
LeadSloth
FEBRUARY 17, 2010
This is the first of three posts for the Silverpop B2B Marketing University , March 3rd in Washington DC. This is already commonplace in office applications like Microsoft Office and Google Docs, where you can add notes in the documents themselves, rather than putting those in an email.
LeadSloth
JANUARY 12, 2010
Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. Adam Needles , Director, Field Marketing and B2B Marketing Evangelist, Silverpop. David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems.
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