| |  B2B + Demand Generation + Digg + White Paper | 14 articles |
| Page 1 of 1 | Previous | Next | FEARLESS COMPETITOR SEPTEMBER 20, 2011 How to turn a good white paper into a great lead generation piece B2B Lead Generation : Is a White Paper just great content or a great lead generation tool. In this post, we explain how to turn that great new white paper you just published into a superb lead generation tool — using the best-practice approach of one of our favorite companies, Kinaxis. What are current best practices on white paper marketing? Our white paper experience. We’ve penned 3 great white papers to date – all are free at Find New Customers. What’s the difference? | IT'S ALL ABOUT REVENUE JULY 19, 2011  5 Common Stages of B2B Lead Nurturing by Jesse Noyes | Tweet this If you work in the complex b2b marketing industry, you know just how long the journey from prospect to closed deal can take. This is a great time to introduce case studies that provide more depth into how customers solved similar issues, data sheets that demonstrate the impact of your product, and white papers that shed more light on your industry. | | | | | |
| WEBBIQUITY SEPTEMBER 7, 2010  Lead Nurturing – How to Develop a Solid Process for B2B Lead Management Effective lead nurturing is crucial to successful b2b marketing. Lead nurturing can help you improve your lead conversions over time. ” “ Lead nurturing will generate an increase in sale opportunities up to 20%. ” “ Lead nurturing can help you build a trusted relationship with your economic buyer.” Digg this! Guest post by Alexandre Sagala. Planning. What do I plan to achieve? | FEARLESS COMPETITOR MARCH 24, 2011  How to Do Great Marketing with (Almost) Zero Money Make it really easy for prospective customers to find by posting to social networks like LinkedIn, Twitter, Facebook as well as Digg, Delicious, StumbleUpon, SlideShare (presentations), YouTube (video). We were featured in a white paper on B2B blogging. – Jeff Ogden is the President of the B2B lead generation company, Find New Customers. | FEARLESS COMPETITOR JULY 20, 2010  Tips for using online video to engage prospective buyers Twitter, Facebook, Linkedin, Delicious, Digg, StumbleUpon, Reddit, etc. Looking for the simple guide to B2B Marketing? Join us every Thursday at 8pm ET/5pm PT for Twitter chat about b2b demand generation. Jeff Ogden, the Fearless Competitor , is President of Find New Customers , a top lead generation company. “ Lead Generation Made Simple.” | MARKETING GENIUS BLOG APRIL 9, 2010 Broad Reach + Intelligent Lead Nurturing = Increased Revenue would love to see some B2B examples of this.”. From GC: “For marketing, this is preaching to the choir… what white paper or study do you suggest that the marketing team share with the SALES team to convince them that this is all necessary for success?”. White Paper: Reverse Engineering the Funnel : 3 Steps to Improve Pipeline Performance. Digg this! Long and complex sales cycles mean you need to attract and keep the attention and interest of prospective customers for weeks, months, or even years before they make their way into your sales pipeline. | | | | | | | |
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FEARLESS COMPETITOR | THURSDAY, APRIL 15, 2010  Random acts of marketing (Why you need outside help)
Random acts plaque B2B marketers all over the world. This is why an outside service like Find New Customers “ Lead Generation made Simple &# plays such a critical role for B2B sellers. The data shows the benefits of outside help, as outsourced lead generation produces 43% better results , than in-house. You need outside help to become great, not just good, in lead generation. For more on why key tasks are critical, please see article We Need to be “world-class in Demand Generation. We just engage in random acts of marketing.&#. MORE >> -
WEBBIQUITY | SUNDAY, FEBRUARY 14, 2010  Marketing Automation: Like Bringing a Gun to a Knife Fight
One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. “ Demand generation&# is a better term, though still not precise. Digg this! They apply technology to a difficult process. Tweet This! MORE >> -
WEBBIQUITY | SATURDAY, FEBRUARY 13, 2010  Book Review: eMarketing Strategies for the Complex Sale
The brilliant Ardath Albee provides the missing piece, a reliable recipe marketing automation, demand generation and content marketing success in her new book, eMarketing Strategies for the Complex Sale. From there, they will “raise their hands,&# looking for more information from specific vendors, most commonly by downloading a white paper or registering for a webinar. The primary buyer for a complex b2b product or service is often someone in operations seeking to solve a problem or perform a process faster/cheaper/better. Digg this! Tweet This! MORE >> -
B2B MARKETING ZONE POSTS | TUESDAY, AUGUST 3, 2010 Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010
Best of B2B Marketing. True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010 Social media gurus tell you to have a strategy. Simple B2B Marketing Framework - Everything Technology Marketing , July 10, 2010 We often discuss in this blog how B2B marketing is becoming more complex, and how to manage this complexity. Dig Deep with B2B Buyer Personas - The Content Factor , July 6, 2010 Every B2B marketer I talk to is on board with the concept of user personas to guide their web content strategy. Digg this! MORE >> -
FEARLESS COMPETITOR | TUESDAY, JUNE 19, 2012  Purchases are fun, but…….they don’t move the business needle
Too often we confuse business purchases with what is truly required to generate business results, especially quality sales leads for salespeople. Sales lead generation takes a lot more. So what is the B2B marketer to do? For more on buying process, read “ The B2B Buying Process Has Changed a Lot ” at the Genius.com blog. Share the blog post on Twitter, LinkedIn, Facebook, Google+, Digg, Delicious, StumbleUpon, etc. Using the blog, eBooks, white papers, webinars, videos and other programs, keep publishing. I do too. Where they start? MORE >>
- How to Do Great Marketing with (Almost) Zero Money FEARLESS COMPETITOR | THURSDAY, NOVEMBER 3, 2011
- How to Do Great Marketing with (Almost) Zero Money FEARLESS COMPETITOR | THURSDAY, APRIL 26, 2012
- How to do Lead Nurturing Right WEBBIQUITY | SUNDAY, FEBRUARY 14, 2010
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