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How to turn a good white paper into a great lead generation piece

Fearless Competitor

B2B Lead Generation : Is a White Paper just great content or a great lead generation tool. In this post, we explain how to turn that great new white paper you just published into a superb lead generation tool — using the best-practice approach of one of our favorite companies, Kinaxis. What are current best practices on white paper marketing? Our white paper experience. We’ve penned 3 great white papers to date – all are free at Find New Customers. What’s the difference?

5 Common Stages of B2B Lead Nurturing

It's All About Revenue

by Jesse Noyes | Tweet this If you work in the complex b2b marketing industry, you know just how long the journey from prospect to closed deal can take. This is a great time to introduce case studies that provide more depth into how customers solved similar issues, data sheets that demonstrate the impact of your product, and white papers that shed more light on your industry.

How to Do Great Marketing with (Almost) Zero Money

Fearless Competitor

Make it really easy for prospective customers to find by posting to social networks like LinkedIn, Twitter, Facebook as well as Digg, Delicious, StumbleUpon, SlideShare (presentations), YouTube (video). We were featured in a white paper on B2B blogging. – Jeff Ogden is the President of the B2B lead generation company, Find New Customers.

Purchases are fun, but…….they don’t move the business needle

Fearless Competitor

Too often we confuse business purchases with what is truly required to generate business results, especially quality sales leads for salespeople. Sales lead generation takes a lot more. So what is the B2B marketer to do? For more on buying process, read “ The B2B Buying Process Has Changed a Lot ” at the Genius.com blog. The data supports the last point.

Marketing Automation: Like Bringing a Gun to a Knife Fight

Webbiquity

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. “Demand generation&# is a better term, though still not precise. Digg this!

How to Do Great Marketing with (Almost) Zero Money

Fearless Competitor

Make it really easy for prospective customers to find by posting to social networks like  LinkedIn ,  Twitter ,  Facebook  as well as  Digg ,  Delicious , StumbleUpon ,  SlideShare  (presentations),  YouTube  (video). We were featured in a white paper on B2B blogging. Jeff is also known in the B2B demand generation world for his blog  The Fearless Competitor.

Book Review: eMarketing Strategies for the Complex Sale

Webbiquity

The brilliant Ardath Albee provides the missing piece, a reliable recipe marketing automation, demand generation and content marketing success in her new book, eMarketing Strategies for the Complex Sale. From there, they will “raise their hands,&# looking for more information from specific vendors, most commonly by downloading a white paper or  registering for a webinar.

Tips for using online video to engage prospective buyers

Fearless Competitor

Twitter, Facebook, Linkedin, Delicious, Digg, StumbleUpon, Reddit, etc. Looking for the simple guide to B2B Marketing? Join us every Thursday at 8pm ET/5pm PT for Twitter chat about b2b demand generation. Jeff Ogden, the Fearless Competitor , is President of Find New Customers , a top lead generation company. “ trust and communications). Plan it carefully.

Random acts of marketing (Why you need outside help)

Fearless Competitor

Random acts plaque B2B marketers all over the world. This is why an outside service like Find New Customers “ Lead Generation made Simple &# plays such a critical role for B2B sellers. The data shows the benefits of outside help, as  outsourced lead generation produces 43% better results , than in-house. We just engage in random acts of marketing.&#.

Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

Best of B2B Marketing. True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010 Social media gurus tell you to have a strategy. Simple B2B Marketing Framework - Everything Technology Marketing , July 10, 2010 We often discuss in this blog how B2B marketing is becoming more complex, and how to manage this complexity. Dig Deep with B2B Buyer Personas - The Content Factor , July 6, 2010 Every B2B marketer I talk to is on board with the concept of user personas to guide their web content strategy. Digg this!

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