Webbiquity

JUNE 8, 2010

Find 3-5 groups in your target market and join them. Follow the discussions, and when one comes up where you can add value (not just spout about yourself and your business), then participate – help people solve issues and think more effectively about whatever the subject is. Social media is in the press every day. Share this on Facebook.

Social Media 100

Social Media Marketing Automation Services Media Digg 100

Webbiquity

FEBRUARY 14, 2010

Content marketing plays a key role in lead nurturing as well as a successful lead generation and social media strategy. If you can help frame the discussion, your company will be seen as a trusted advisor and thought leader. Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Stumble upon something good? Share this on Mixx.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

Webbiquity

APRIL 26, 2010

How effective is demand generation software? 10 Takeaways from the MarketingProfs Digital Marketing World Virtual Conference by Modern B2B Marketing. What strategies and tactics should you employ to maximize business results online? What are the leading marketing thought leaders saying about marketing strategies in 2010?

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Adobe Experience Cloud Blog

JULY 15, 2010

As B2B marketers, we know the growing importance of B2B social media. We know it’s a necessary tool for seed nurturing and demand generation , but in many cases, B2B marketers are still not sure where to begin. 1. Develop a plan – Ask yourself these three questions: WHO – Who is your target audience?

Social Media 48

Social Media B2B Thought Leadership Linkbait Media 48

Webbiquity

FEBRUARY 13, 2010

The brilliant Ardath Albee provides the missing piece, a reliable recipe marketing automation, demand generation and content marketing success in her new book, eMarketing Strategies for the Complex Sale. However, the purchasing committee will generally include someone from IT, the CFO, and in smaller firms possibly even the CEO.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing this year's survey results I was surprised that, while B2B marketers experimented enthusiastically with social networking sites (Facebook, LinkedIn) and microblogging (Twitter), social media have yet to create budgetary or business impacts on the marketing mix. 3) B2B marketers clung to unimaginative spending habits.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Digital B2B Marketing

MARCH 31, 2011

In B2B, where thought leadership is nearly every marketers goal, it is even more critical. But B2B marketers are responding slowly. This valuation is for a hypothetical mid-sized B2B technology marketer, ACME Business. Email list rentals are cost prohibitive, and performance has been falling almost every year.

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Demand Generation Agencies 100

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Share this on Technorati. Tweet This!

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Microsite Salesforce.com 100

LEADership

DECEMBER 3, 2013

The problem is, we cannot even manage the B2B data we have today! There are few stories yet of the successful use of Big Data in B2B lead generation, although in the B2C sector, you only need look at Amazon to see how Big Data can deliver. Click here to download a free eBooklet: 13 B2B Lead Generation Mistakes You’ve Made.

B2B 40

B2B Curation Demand Generation Digg 40

Digital B2B Marketing

MARCH 28, 2011

Twitter isn’t very social: study Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Rants , Research , Social Media Tagged with content , digital , Research , social media , twitter Like Be the first to like this post. Based in Portland, Oregon, I run the media group at Babcock & Jenkins.

Twitter 100

Twitter Social Marketing B2B Marketing Broadcasting 100

Digital B2B Marketing

APRIL 6, 2011

Many of the people in these B2B marketing positions are not using social media. B2B marketing thought leaders champion social media. 8 Responses to Why B2B Marketing Is Not Social: An Unexpected Insight from SiriusDecisions Carmen Hill says: April 6, 2011 at 8:35 am Hey Eric, thanks for the shout-out.

Social Marketing 100

Social Marketing B2B Marketing Enterprise Management B2B 100

Digital B2B Marketing

MARCH 27, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Social Media Tagged with humanize brands , philanthropy , social media , usblogs Like Be the first to like this post. Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Digital B2B Marketing

APRIL 4, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Measurement , Social Media Tagged with B2B , ROI , social media Like Be the first to like this post. Reply Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media. Views expressed are my own.

Social Media 100

Social Media Media Budget Programs B2B 100

Digital B2B Marketing

APRIL 7, 2011

You now have a campaign created for the minority that respond (by definition not a cross section of your target audience) and not optimized for its purpose : creating or changing brand perception. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. As a brand marketer, you went backwards.

Click Rate 100

Click Rate Demand Generation Agencies B2B Marketing Enterprise Management 100

B2B Marketing Zone Posts

APRIL 5, 2010

Best of B2B Marketing. Great stuff in the world of B2B Marketing for March 2010. How to use social media for B2B - Chris Koch , March 19, 2010 A guide for how to use social media in B2B that does not involve talking about the specific tools. March 2010. Step Aside, B2Cs: Social Media Is BUSINESS Media. -

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Digital B2B Marketing

MARCH 24, 2011

While social sign-on case studies in B2B are limited, initial results are impressive. Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Content , Demand Generation Tagged with B2B marketing , lead generation , registration Like Be the first to like this post.

B2B Thought Leadership 100

B2B Thought Leadership Demand Generation Agencies Digg Demand Generation 100

Digital B2B Marketing

MARCH 4, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media. of all US online display dollars, according to eMarketer. Google "Tilt" from an iPhone or Android device.

Facebook 100

Facebook Emarketing Digg Stats 100

Digital B2B Marketing

MARCH 11, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Content Tagged with content , gating , registration Like Be the first to like this post. Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media. Will you set your content free?

Peer-to-peer 100

Peer-to-peer Content Digg Demand Generation 100

Digital B2B Marketing

MARCH 4, 2011

With list management practices like this at Ziff, and possibly many other B2B list providers, it is no wonder marketers say the effectiveness of B2B email list rentals is decreasing. As long as these practices continue, marketers have good reason to approach email list rentals with caution.

Enterprise Management 100

Enterprise Management Advertising Agencies Digg Demand Generation Agencies 100

Digital B2B Marketing

MARCH 9, 2011

Email Blasts This strikes close to home for many B2B brands, who assume permission to email, for any purpose, any address they capture. As spam filters improve and become standard for both personal and corporate email accounts, marketers that don’t respect permission and repeatedly blast email are killing email.

Enterprise Management 100

Enterprise Management Spyware Blast Campaigns Marketing Management 100

Digital B2B Marketing

MARCH 21, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Content Tagged with Alignment , Product , Sales , Thought Leadership Like Be the first to like this post. If not, you need to ensure your organization, not just your marketing , is aligned around a common idea. Photo caption updated, thanks Robert !

Thought Leadership 100

Thought Leadership Top of Funnel B2B Thought Leadership Digg 100

Digital B2B Marketing

MARCH 17, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media. Google "Tilt" from an iPhone or Android device. Maybe tied to Google's social goals?

Advertising Agencies 100

Advertising Agencies Advertisements Advertising CAN-SPAM 100

Digital B2B Marketing

MARCH 25, 2011

For B2B marketers, LinkedIn cannot be ignored. Does LinkedIn have a defensible advantage as a B2B media player as they go into an IPO? Here are five reasons I believe LinkedIn has performed well, and what it means for LinkedIn’s future as a B2B media powerhouse. Targeting Data. Uncluttered Ad Space.

Linkedin 100

Linkedin Media B2B Digg 100

Digital B2B Marketing

MARCH 15, 2011

In part one , I listed marketing activities that were effective on paper but upset people until they fought back, with technology and legislation. No marketer wants their targets’ ire aimed at their own marketing. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture.

Paid Search Agency 100

Paid Search Agency Ad Frequency Digg CAN-SPAM 100

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

B2B Marketing Zone Posts

AUGUST 3, 2010

Best of B2B Marketing. True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010 Social media gurus tell you to have a strategy. 8220;Not having a strategy&# was the #1 marketing mistake people listed on the survey Mac McIntosh and I did (the upcoming e-book will list the other nine).

Ning 40

Ning Paid Content Facebook Sales Management 40

Digital B2B Marketing

MARCH 1, 2011

Digital B2B Marketing Eric Wittlake's Blog on B2B and Digital Marketing Home About Posts Comments Media Rants In Practice Measurement Content Research Social Media News In Theory Demand Generation ← Ad Networks, Exchanges and … B2B? Leads are an obvious choice for many B2B marketers.

Advertisements 100

Advertisements Advertising Planning B2B Thought Leadership 100

Digital B2B Marketing

MARCH 7, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under In Practice , Research Tagged with Cloud Computing , Enterprise , IDG , IT , Research Like Be the first to like this post. Reply Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media.

Enterprise Management 100

Enterprise Management B2B Thought Leadership Marketing Management Thought Leadership 100