markempa

MARCH 30, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

ConvertKit

OCTOBER 30, 2018

Did you sign up for something and later realize it had been through an undisclosed affiliate link, so you felt duped? Audiences for many B2B industries likely already have an understanding of affiliate marketing so they’ll understand why you’re able to offer bonuses and such.

Product 93

Product De-duping Budget Programs De-duplication 93

LeanData

JUNE 24, 2014

B2B marketing used to be easy. Understanding duplicate leads: De-duping and merging leads is a necessary top-of-funnel activity and most tools are very good at catching duplicates when the email address is an exact match. Well, at least easier. Over time, we’ve seen print advertising shrink and direct mail replaced by email.

De-duping 40

De-duping De-duplication Multi-Channel Top of Funnel 40

LeanData

JUNE 24, 2014

B2B marketing used to be easy. Understanding duplicate leads: De-duping and merging leads is a necessary top-of-funnel activity and most tools are very good at catching duplicates when the email address is an exact match. Well, at least easier. Over time, we’ve seen print advertising shrink and direct mail replaced by email.

De-duping 40

De-duping De-duplication Multi-Channel Top of Funnel 40

Adobe Experience Cloud Blog

SEPTEMBER 28, 2012

Data services such as filtering and de-duping are essential to ensure that contacts are managed and that your data is clean. Key Takeaways from IDC’s 2012 CMO Advisory Service Best Practice Series: Realizing the Vision of the 21st Century Lead Management was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Work Management 48

Work Management Marketing Management Lead Management De-duping 48

ANNUITAS

OCTOBER 6, 2010

It seems that most of my recent conversations with prospects, customers and others in the B2B marketing industry are centered on lead nurturing. Make sure you define a process for how data is compiled , segmented, and de-duped. Lead nurturing is a hot topic right now. Define Your Lead Qualification Process.

Lead Ranking 100

Lead Ranking De-duping Work Management Lead Qualification 100

Heinz Marketing

AUGUST 5, 2021

Welcome to the sixth installment of The B2B Marketer’s Quick Start Guide. To put it simply, ABM is a B2B marketing approach that targets accounts instead of individual contacts. Advertise to your target accounts with the only DSP that delivers the precision and scale that B2B requires. Today’s post is about ABM Orchestration.

Account Based Marketing 117

Account Based Marketing ABM Marketing Automation Services De-duping 117

Datafusion Solutions

AUGUST 21, 2020

B2B marketers, especially, use firmographic data to segment organizations into categories. Thus, B2B companies can exploit technographic data to qualify prospects. The same thing happened in B2B marketing. To this day, technographic targeting is not universal in B2B, but it is growing in popularity.

Work Management 59

Work Management Account Based Marketing Marketing Management B2B 59

Zoominfo

APRIL 23, 2020

But B2B intelligence gets more intelligent by the day (that would be machine learning, predictive intelligence , and other dimensions) – in addition to simply growing the database. Look for tools that automatically sync, append, enrich, and de-dupe your data as new information becomes available and your database grows.

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

markempa

JULY 22, 2012

What does it mean to “enrich data” and “merge/de-dupe”? It also makes it easy to identify duplicates and merge information – that is literally what is meant by the term “merge/de-dupe.”. Learn more about the importance of data: “ B2B Marketing: Building a quality list.” ” What is a persona?

Lead Scoring 120

Lead Scoring Lead Ranking De-duping Optimization 120

DiscoverOrg

MAY 7, 2019

Look for tools that automatically sync, append, enrich, and de-dupe your data as new information becomes available and your database grows. It helps B2B sales, marketing, and recruiting professionals make an informed, well-timed approach to solve a real buyer problem. A data-based Ideal Customer Profile.

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

SalesIntel

OCTOBER 1, 2021

You can even de-dupe records before pushing them. A prolonged sales cycle in B2B is a significant impediment to sales efficiency for 27% of salespeople. With sales intelligence tools like SalesIntel, users can push leads, contacts, and accounts into the CRM from SalesIntel. Calling Tools Integration.

Marketing Automation Services 98

Marketing Automation Services CRM Tools Work Management 98

Adobe Experience Cloud Blog

MARCH 26, 2015

While cleaning up your data and de-duping your database can be a tedious task if you do it manually, there are many products, like Ringlead , that can help analyze, clean, and protect to your data to ensure you are sending out the most optimized campaigns. Modern Marketing b2b Consumer'

Marketing Automation Services 48

Marketing Automation Services De-duping Marketing Management De-duplication 48

Adobe Experience Cloud Blog

MARCH 20, 2013

And before you repeat the cycle, clean your database so that only opted-in, de-duped, and non-spam trap emails are used.”. Best Practices for Marketing Automation from 11 Experts was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Josh Hill, VP of Marketing, Alacra. Each lead chooses his own adventure.”.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Practices 48

Engagio

OCTOBER 20, 2020

B2B markets are evolving quicker than ever before. When the ITSMA says that ABM has a better ROI than any other B2B marketing strategy , this is what they’re talking about. Check out the rest of the articles in the series and own your ABM! Part 1: Build a Budget. Part 2: Establish an ABM Team. Never rely on a single source.

Account Based Marketing 114

Account Based Marketing ABM Ideal Customer Profiles Work Management 114

DemandBase

OCTOBER 20, 2020

B2B markets are evolving quicker than ever before. When the ITSMA says that ABM has a better ROI than any other B2B marketing strategy , this is what they’re talking about. With the rise of technology and the democratization of data, we’re able to market and sell more products in less time. Outsourcing.

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Work Management 52