Zoominfo

DECEMBER 3, 2018

There’s no way around it – prospect and customer data is one of the most valuable assets a B2B organization has access to. Unfortunately, low-quality data is a real problem for many companies—simply because B2B data decays so rapidly. The Impact of Bad B2B Marketing Data. The short answer—everything.

Work Management 223

Work Management Marketing Management B2B Marketing Data Hygiene 223

markempa

OCTOBER 21, 2013

When you consider there will always be changes in buyer behavior at play that will likely result in the need for rapid changes to your B2B marketing efforts, it becomes apparent that effective data hygiene is an ongoing process. How do you handle data hygiene? How to Build a Quality List and Make Data Drive Leads.

Data Hygiene 120

Data Hygiene Work Management Marketing Management Vendors 120

KoMarketing Associates

JANUARY 14, 2021

Many B2B marketers concern themselves with developing content to drive leads, but new research shows that they may be able to reach their goals more easily by working in tandem with sales professionals. This is compared to 47% of high-performing B2B marketers who said the same.

B2B Sales 165

B2B Sales InsideView B2B Marketing Data Hygiene 165

Only B2B

SEPTEMBER 7, 2022

The role of data is changing along with the digital future of B2B sales. The increasing push toward digital transformation, say 72% of company leaders, has rendered organizations more dependent than ever on data when making critical business choices. Incorrect data alone causes B2B businesses in the United States to lose $3.1

Ideal Customer Profiles 118

Ideal Customer Profiles B2B Sales Data Hygiene Work Management 118

Zoominfo

AUGUST 2, 2020

Many B2B data providers claim to have the “best” data. But have you ever stopped to think about where these companies get their data and what makes it better than the rest? Data is a big investment – and as a buyer, you should never trust a data provider without first understanding where that information comes from.

Enterprise Management 245

Enterprise Management Ad brokers Work Management Marketing Management 245

Biznology

MAY 28, 2014

A new report from NetProspex confirms: 64% of company records in the database of a typical B2B marketer have no phone number attached. Pretty much eliminates phone as a reliable communications medium, doesn’t it? Dun & Bradstreet reports regularly on how quickly B2B data degrades. So, what can you do about it?

Data Hygiene 80

Data Hygiene B to B Marketing Analytics Tools Ideal Customer Profiles 80

Zoominfo

DECEMBER 23, 2020

B2B Database New Year’s Resolutions. As the heart of any data-driven company, your database helps sales and marketing professionals understand prospects in-depth, improve segmentation, pinpoint audiences,, and convert more leads. B2B data providers save companies loads of time and headaches, but at a monetary cost.

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

KoMarketing Associates

AUGUST 13, 2020

About 53% believe that insights into B2B customers will become clearer by focusing on data integrity as well, such as data hygiene, cleanliness and robustness. Almost half of marketers cannot estimate how bad data impacts their organization’s bottom line.

Marketing Report 165

Marketing Report Data Hygiene InsideView Work Management 165

KoMarketing Associates

JUNE 30, 2020

Approximately 92% of respondents stated that their CRM and the data in it is “important” or “very important,” highlighting the need for better data hygiene. Marketers and the Investment in Data Quality. For the remainder of the year, 18% of B2B companies “strongly” expect to boost their investment in data and analytics.

Cost 230

Cost Data Hygiene Statistics Validation 230

KoMarketing Associates

SEPTEMBER 17, 2020

The Need for More Accurate Marketing Data. Data hygiene has not always been a top priority for marketers, but previous research shows that it will become more of a focus in the coming months. This means focusing on data hygiene, cleanliness and robustness.

Data Hygiene 169

Data Hygiene Marketing Report Advertising Channels InsideView 169

KoMarketing Associates

JANUARY 31, 2018

More B2B marketers are investing in data and analytics, but how far have they come in terms of maximizing the potential of these assets? Radius recently teamed up with the Harvard Business Review to discover how B2B marketers are making the most of their data and analytics. firms were on pace to invest more than $20.1

Marketing Report 187

Marketing Report B2B Marketing Data Hygiene Marketing & Strategy 187

Zoominfo

OCTOBER 14, 2018

Yet, cold calling is still a key component of B2B sales. The Problem with B2B Cold Calling. 62% of organizations rely on marketing or prospect data that is 20%-40% incomplete or inaccurate ( source ). 94% of businesses suspect that their customer data is inaccurate ( source ). Inaccurate B2B contact data wastes 27.3%

Cold Calling 198

Cold Calling Statistics B2B Data Hygiene 198

Biznology

NOVEMBER 5, 2018

I’m always running around saying how much I enjoy B2B marketing , because it’s complex, high ticket, and the results can be really satisfying. There are things about B2B that just tick me off. What’s particularly annoying is that testimonials are one of the most powerful tools in B2B marketing. I’m still B2B’s biggest fan.

B2B Marketing 151

B2B Marketing Peer-to-peer Data Hygiene B2B 151

Zoominfo

JUNE 3, 2018

Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. 4 Reasons Why CRM Data Hygiene is Critical to ABM Success. There’s one caveat, though– you must have access to clean, high-quality data in order to reap these benefits.

Account Based Marketing 154

Account Based Marketing Data Hygiene B2B ABM 154

Zoominfo

DECEMBER 16, 2018

“Organizations must shift their focus from one-time data cleansing to ongoing data maintenance to turn the tide.” B2B data isn’t glamorous. Unfortunately, even if you invest in high quality data—it decays rapidly as people change jobs, companies go out of business, and mergers occur. . SiriusDecsions.

Data Hygiene 182

Data Hygiene Automation Zoominfo Buyer Personas 182

KoMarketing Associates

DECEMBER 20, 2017

Marketers are dedicating a large portion of their budgets toward data, but new research shows they are also having to pay for solutions to support their investment, such as data hygiene. billion on third-party audience data and activation solutions. B2B Marketers and Data Management. By the end of 2017, U.S.

Marketing Management 173

Marketing Management Data Hygiene Spending Marketing Report 173

Zoominfo

OCTOBER 26, 2020

When it comes to data, this process is considerably speedier. Because of this, many organizations are working with a B2B database that is outdated, invalid, or incomplete. Dirty data impacts all areas of an organization, making it critical to regularly clean your data. What is Data Decay?

Data Hygiene 100

Data Hygiene Zoominfo B2B B2B Sales 100

Engagio

OCTOBER 11, 2023

And with buying centers more fragmented and buyer journeys more complex than ever, B2B data must go beyond mere lists of contacts and companies to include things like buying intent and existing tech stacks. First, the accuracy and completeness of the data across all key data types, and second, the core capabilities of the provider.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

KoMarketing Associates

FEBRUARY 21, 2017

B2B marketers are utilizing data and analytics, but new research indicates that many are still struggling to maintain the accuracy and quality of information. The “B2B Lead Generation Survey” conducted by Chief Marketer discovered that the primary data challenge for B2B marketers is quality and standardization (72 percent).

B2B Marketing 138

B2B Marketing Data Hygiene B2B Analytics 138

Binary Demand

JULY 21, 2023

[ps2id id=’overview’ target=”/]Today’s B2B organizations largely count on the data it holds to direct themselves for success and seamless operations. It enables sales representatives to enhance the relevance and effectiveness of their pitches by providing them with accurate and comprehensive data about prospects.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

Martech

JANUARY 5, 2022

I recently jumped from a B2C marketing department at Western Governors University (WGU) in the online higher education sector to a B2B marketing department at Zuora that provides subscription management software in the SaaS space. This change has made me think about the value of the B2B and B2C categories. The maestro perspective.

Industry CMS 105

Industry CMS B2B Data Hygiene Marketing Automation Services 105

eTrigue

JANUARY 16, 2024

If you’re starting with dirty data, you’re bound to get muddled results. Gartner predicts that in 2024, the rate of B2B data decay will be over 70% per year.* It’s the quality, not the quantity, of your data that will help glean the best results. Clean data helps you understand your market.

Account Based Marketing 78

Account Based Marketing ABM Data Hygiene Gartner 78

Zoominfo

FEBRUARY 28, 2018

Technological advancements have the ability to transform any industry or job function overnight—including B2B sales. Today’s blog post breaks down some of the most impactful technological developments B2B selling has seen in the last few years. Here are five important ways technology has permanently changed B2B selling.

Work Management 225

Work Management B2B Marketing Management B2B Sales 225

Zoominfo

MARCH 4, 2021

The B2B selling process is slow but steady. More than half (56%) of B2B buyers have four or more people involved in a purchase decision, while 21% have seven or more — so you’ll have to convince more than one person. Practice data hygiene in all data systems. Shorten Your B2B Sales Cycle with a Stage Strategy.

Sales Cycle 246

Sales Cycle Ideal Customer Profiles Tips Lead Scoring 246

Zoominfo

DECEMBER 12, 2019

While it’s impossible to avoid spam traps entirely, good data hygiene will help you limit exposure. In most cases, this happens as a result of the sender’s lack of data hygiene , and the consequences can be severe. Contact ZoomInfo today to learn more about improving your B2B marketing efforts.

Data Hygiene 195

Data Hygiene CAN-SPAM Marketing Automation Services Zoominfo 195

Zoominfo

JULY 5, 2018

We cover topics related to sales, marketing, recruiting, and business—just as we do on our own B2B blog. 6 Ways to Be a Better B2B Designer. Today we make the critical distinction between B2C design and B2B design. Then, we give you tips and tricks to make you a better B2B designer. Let’s get into it! Continue reading.

Data Hygiene 113

Data Hygiene B2B Zoominfo Storytelling 113

NetLine

DECEMBER 27, 2023

In this post, we are going to take a look at how B2B marketers can effectively integrate intent data into their martech stack to unlock its full potential. Data Management Platform: Siloed or inaccurate data can stand in the way of making worthwhile data-based decisions.

Intent Data 52

Intent Data Intent Data Hygiene Lead Ranking 52

Zoominfo

MAY 3, 2018

Consider these statistics ( source ): 94% of businesses suspect that their customer and prospect data is inaccurate. 40% of business objectives fail due to inaccurate data. Up to 25% of B2B database contacts contain critical errors. 62% of organizations rely on marketing data that’s up to 40% inaccurate. Keep reading.

B2B 100

B2B Marketing Management Data Hygiene B2B Sales 100

Zoominfo

JULY 9, 2020

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? What is data hygiene and why is it important?

Data Hygiene 244

Data Hygiene Opinions Zoominfo Practices 244

Zoominfo

OCTOBER 14, 2018

Yet, cold calling is still a key component of B2B sales. The Problem with B2B Cold Calling But the reality is—whether you’re a seasoned veteran or it’s your first day on the job—you probably don’t enjoy making cold calls. Inaccurate B2B contact data wastes 27.3% Bad data costs U.S. Here’s how: Perform a data audit.

Cold Calling 100

Cold Calling Statistics B2B Data Hygiene 100

SalesIntel

AUGUST 11, 2021

That’s where data comes in to help you with hitting right on the dartboard every time. This article covers all that you need to know about B2B data. Whether you are just exploring B2B data or thinking about buying it, this article will help. What Type of Data is Right for Your Company? Firmographic Data.

Top of Funnel 52

Top of Funnel B2B Sales Data Hygiene B2B Marketing 52

Zoominfo

MAY 3, 2018

What Is B2B Data? B2B data is insightful information used to help drive sales and marketing efforts. It’s clear data is a critical business resource. For 54% of B2B businesses , their biggest challenge to achieving success is the absence of data quality. What is Data Maintenance?

Data Hygiene 100

Data Hygiene Marketing Management Zoominfo B2B 100

Martech

JANUARY 11, 2023

Does every B2B marketing organization need a marketing automation platform? There are many use cases for the solution; so many that it’s hard to imagine that most B2B marketing teams won’t find compelling reasons to automate at least some of their processes. The benefits of using B2B marketing automation. Processing.

Marketing Automation Services 84

Marketing Automation Services Marketing Automation Work Management Automation 84

MLT Creative

OCTOBER 25, 2011

Any B2B marketer who has initiated an email or direct mail campaign lately knows that business marketing data degrades quickly. Data master Dun & Bradstreet says the current level of data quality costs U.S. Holding on to dirty data can clog up your marketing efforts and your opportunities. Poor reputation.

Data Hygiene 40

Data Hygiene Demand Generation Agencies B2B Salesforce.com 40

Zoominfo

AUGUST 5, 2018

Hear us out while we discuss the significance of candidate contact information, data hygiene , and why both of these things are vital in the face of the current recruiting environment. Although contact data is most commonly discussed in sales and marketing circles, data hygiene has a huge impact on recruiting and hiring.

Work Management 157

Work Management Marketing Management Data Hygiene Zoominfo 157

Only B2B

AUGUST 21, 2023

This precision is not just a luxury but a necessity; according to Gartner, organizations lose $15 million annually due to poor data quality. Moreover, automated data cleansing accelerates processes, leading to considerable time and cost savings.

Efficiency 62

Efficiency Marketing AI Automation Data Hygiene 62

Martech

MAY 8, 2023

Dig deeper: What is marketing automation and how can it help B2B marketers? Sometimes: They have several fields mapped to the same data type. They are not collecting the right data at al. Their data mapping is all over the place. Abandon cart emails This journey is an absolute must-do for ecommerce brands.

Marketing Automation Services 116

Marketing Automation Services Marketing Automation Email Marketing Automation 116