Martech

SEPTEMBER 30, 2021

Zylotech is a purpose-built B2B CDP with a customer base including Google, Cisco and Dell. Zylotech will now operate as the Terminus Customer Data Platform. First, Terminus says the acquisition makes it the only ABM platform with a standalone CDP purpose-built for B2B. There are two things to pay attention to here.

InsideView 83

InsideView Account Based Marketing DemandBase B2B 83

Zoominfo

AUGUST 5, 2020

Thankfully, B2B sales expert Jill Konrath has solved this problem in her book SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers. SNAP—a B2B sales framework aimed at selling to the modern buyer—is a loose acronym explained below: S– Keep it simple. N– Be invaluable. A– Always align.

B2B Sales 162

B2B Sales InsideView B2B Work Management 162

KoMarketing Associates

AUGUST 13, 2020

InsideView recently published its “Unlocking Revenue Performance in the New Normal” eBook, and research suggested that most marketing and sales professionals (54%) believe that marketing and sales operations will merge into one revenue operations team within the next year. The Consequences of Poorly Maintained Marketing Data.

Marketing Report 165

Marketing Report Data Hygiene InsideView Work Management 165

KoMarketing Associates

SEPTEMBER 17, 2020

InsideView released its “Unlocking Revenue Performance in the New Normal” eBook, and 53% of marketers and sales professionals believe that insights into B2B customers will become clearer over the next year by shifting the focus to data integrity. This means focusing on data hygiene, cleanliness and robustness.

Data Hygiene 169

Data Hygiene Marketing Report Advertising Channels InsideView 169

Zoominfo

APRIL 19, 2018

Thankfully, B2B sales expert Jill Konrath has solved this problem in her book SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers. . SNAP—a B2B sales framework aimed at selling to the modern buyer—is a loose acronym explained below: S – Keep it simple. N – Be invaluable.

B2B Sales 165

B2B Sales InsideView B2B Zoominfo 165

Zoominfo

AUGUST 5, 2020

Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close. Thankfully, B2B sales expert Jill Konrath has solved this problem in her book SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers. ZoomInfo’s B2B contact database can make your job easier.

B2B Sales 100

B2B Sales InsideView B2B Work Management 100

Engagio

AUGUST 17, 2021

As the VP of Alliances and Business Development at InsideView, a Demandbase company, Heidi is in charge of managing InsideView’s OEM partnerships and strategic alliances. You don’t need InsideView to sell. You need InsideView sales intelligence to win.” – Heidi Baumburg. Today’s guest: Heidi Bamburg.

InsideView 71

InsideView DemandBase First-Mover Advantage B2B Thought Leadership 71

InsideView

SEPTEMBER 3, 2019

And that’s where InsideView can help. We offer easy replacements for Data.com Clean and Data.com Prospector that can fill in those data gaps and keep your data clean on an ongoing basis – which is pretty important with B2B data decaying as much as 70% per year. . Image from TimesHigherEducation.com.

InsideView 40

InsideView SIC B2B Service 40

SalesIntel

NOVEMBER 16, 2021

ABS initiatives outperform other marketing efforts, according to 85% of B2B marketers. . ABS is a B2B sales model that identifies which organizations are ready and likely to buy using an account-based approach rather than a lead-based or contact-based strategy. From your inbox, you may access customized email templates and content.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Automation Services Lead Ranking Tools 98

Engagio

MAY 3, 2021

None of this would be possible without our amazing customers, partners, and employees! Five years ago, we started with an idea to help companies find customers who are interested in their product. Late last year, we onboarded Demandbase as our customer. Is this a win for our existing customers? Does our vision align?

DemandBase 71

DemandBase InsideView Marketing Analytics Tools Advertising Agencies 71

Valasys

MAY 10, 2021

On the 4 th of May 2021, Demandbase announced two major acquisitions including integration with InsideView into a broad B2B go-to-market offering and with technographics provider DemandMatrix. ” He further stated, “This is an intentional step for us beyond being solely an ABM leader and into broader B2B go-to-market.

DemandBase 52

DemandBase Account Based Marketing Acquisitions ABM 52

Martech

OCTOBER 1, 2021

But there does seem to be a growing chorus singing the tune that the CRM should be a minor part of the B2B marketing stack, not the hub where everything happens. Terminus acquires B2B CDP Zylotech. Zylotech is a purpose-built B2B CDP with a customer base including Google, Cisco and Dell. Read more here.

Marketing Attribution 108

Marketing Attribution Marketing Automation Services Allocation InsideView 108

DealSignal

OCTOBER 26, 2022

With so many B2B data platforms providers available today, how do you know you’re choosing the right vendor for your business? B2B Data Platforms Providers: Essential Differences. How B2B data is sourced and verified has a direct effect on the outcome of your team’s performance. This brings us to our next point….

Marketing AI 52

Marketing AI B2B Aggregators InsideView 52

DemandMatrix

MAY 4, 2021

None of this would be possible without our amazing customers, partners, and employees! Five years ago, we started with an idea to help companies find customers who are interested in their product. Late last year, we onboarded Demandbase as our customer. Is this a win for our existing customers? Does our vision align?

DemandBase 52

DemandBase InsideView Marketing Analytics Tools Advertising Agencies 52

KoMarketing Associates

MAY 29, 2014

While this title is a little sensationalistic, it serves a good reminder that we as marketers occasionally focus too much on the idea of strategic B2B marketing and how it is supposed to work, instead of looking at the tactics that are actually unsuccessful versus successful, especially in a highly digitalized and mobile world.

Enterprise Management 120

Enterprise Management B2B Marketing Work Management Marketing Management 120

Engagio

MAY 3, 2021

Data in B2B go-to-market (Sales and Marketing). Bringing together the best B2B data. All this amazing data comes together as the new Demandbase Data Cloud, a ‘one-stop-shop’ solution for all five critical components of B2B data — firmographics, technographics, intent, account identification, and contacts. lead scoring).

DemandBase 71

DemandBase InsideView Lead Ranking Account Based Marketing 71

Forrester B2B

JUNE 14, 2018

Last week I had the opportunity to speak at a dinner event with 20+ senior marketers and business partners that InsideView sponsored. To get the conversation going, Tracy Eiler, InsideView’s […].

InsideView 50

InsideView Marketing & Strategy Account Based Marketing Marketing Strategy 50

Customer Experience Matrix

AUGUST 29, 2013

My discussion last week of Infer , Mintigo , and Lattice Engines raised the question of what other B2B data vendors might be considered Customer Data Platforms. It’s easy to exclude companies that provide basic B2B lists ( D&B , Data.com , Netprospex , ZoomInfo , etc.) since they’re clearly in a different business.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Ideal Customer Profiles 120

Vision Edge Marketing

MAY 2, 2019

In their report, B2B Buyers Mandate A New Chart for Marketing and Sales, Forrester Research posited that, “The misalignment between sales and marketing teams continues to be a hot topic, even after a decade of B2B firms trying to solve this problem.” And according to a study by InsideView, alignment matters.

Top of Funnel 164

Top of Funnel Planning Work Management Paid Search Agency 164

Engagio

OCTOBER 29, 2018

.” Joe Andrews , VP of Marketing, InsideView. “As B2B companies have high expectations for ABM, marketers are sometimes impatient to be successful right away. Here’s what we’ve learned at InsideView from our own ABM efforts and from our customers: 1. or the whole strategy? The response was poor.

Account Based Marketing 97

Account Based Marketing ABM Ideal Customer Profiles InsideView 97

InsideView

OCTOBER 16, 2019

InsideView is delighted to have been named a top five leader in the Top 20 Global Vendors for 2019 market report. . InsideView received impressive scores for both its ability to execute along with its solid product strategy. . Define your ideal customer profile (ICP). Who are your best customers? So let’s get into it.

Account Based Marketing 40

Account Based Marketing Enterprise Management Ideal Customer Profiles Work Management 40

Biznology

DECEMBER 31, 2014

Finding new customers is a lot easier these days, what with innovative, digitally based ways to capture and collect data. Companies such as InsideView and Leadspace are developing solutions in this area. The world of B2B data is changing quickly, with exciting new technologies and data sources coming available at record pace.

Marketing Automation Services 80

Marketing Automation Services Lead Ranking Tools B to B 80

Valasys

SEPTEMBER 11, 2019

On the 10 th of September 2019, B2B marketing platform provider FORCAS USA, LLC (“FORCAS”) unveiled a collaborative platform to equip the marketers with scenario-based targeting. InsideView & Kyndi will supplement the endeavors of FORCAS as the first partner & test user respectively.

Marketing Automation Services 40

Marketing Automation Services Marketing AI InsideView Analytics 40

Biznology

JANUARY 23, 2013

Let’s look at what’s new in B2B lists these days. A new direction in B2B lists. The B2B list industry has changed considerably in the last decade, with the proliferation of social networks. Companies such as InsideView and Leadspace are developing solutions in this area. What new developments are you seeing?

Acquisitions 80

Acquisitions B2B Marketing Salesforce.com Work Management 80

Customer Experience Matrix

FEBRUARY 25, 2015

The talk had turned to the industry in general and I was ticking through my usual list of trends – external data, predictive modeling, sales enablement, advanced attribution, adtech and martech integration, local/partner marketing systems, all-in-one systems, content creation support, and of course customer data platforms.

Marketing Automation Services 120

Marketing Automation Services Top of Funnel Marketing Funnels Marketing Automation 120

Televerde

FEBRUARY 19, 2018

One of the things keeping us busy these days is our sponsorship and speaking engagements at the upcoming B2B Marketing Exchange (B2BMX), a must-attend conference designed for performance and content marketers who are managing complex sales cycles and group buying realities that are common in B2B industries.

Demand Generation 60

Demand Generation Demand InsideView Generation 60

B2B Marketing Directions

DECEMBER 9, 2018

For more than a decade, most B2B marketing and sales professionals have recognized the need to forge a more productive relationship between marketing and sales, and many B2B companies have been working on sales-marketing alignment for several years. And I certainly wasn't the first person to address this topic. Another 56.1%

InsideView 40

InsideView Account Based Marketing Business Demand Generation 40

Content4Demand

SEPTEMBER 5, 2019

and show the B2B community why your content raises the bar. A panel of ABM aficionados will lead the conversation: David Schroeder ( CallRail ), Calvina Cheng ( InsideView ), Jesse Miller ( RollWorks ), Jesse Aross ( Vidyard ), Sandra Freeman ( Engagio ) and Andrew Gaffney ( Demand Gen Report ). Marry your customers.

Co-Registration 54

Co-Registration InsideView Account Based Marketing ABM 54

The Point

OCTOBER 3, 2012

Even while fewer than 30 percent of contacts on average actually change companies (your numbers may be higher depending on the industries you serve, or even target geographies), one thing is certain: the data you have in your CRM database on an individual customer or prospect is likely to be outdated after a mere 12 months.

InsideView 100

InsideView Zoominfo Content Landing Pages 100

Adobe Experience Cloud Blog

SEPTEMBER 22, 2016

Marketing is undergoing a digital transformation , empowered by new tools and technologies, to drive results across the organization and improve the end-to-end customer experience. They’ll explain how they’re connecting with customers in a whole new way, leveraging the latest technology to fuel high-growth. Sightseeing.

InsideView 48

InsideView Account Based Marketing B2B Thought Leadership Thought Leadership 48

B2B Marketing Directions

MAY 20, 2018

Earlier this year, for example, InsideView published The State of Sales & Marketing Alignment in 2018 , which was based on a survey of more than 500 sales and marketing professionals. Many B2B companies have been trying to crack the code on sales-marketing alignment for more than a decade.

Ideal Customer Profiles 45

Ideal Customer Profiles InsideView CMO Demand Generation 45

markempa

JULY 26, 2016

CEB discovered that a typical for B2B customer is 57% into their purchase process before they directly engage a sales rep or talk to a supplier. In my all of my experience working with complex sales, I’ve not seen a customer buy without some trigger event driving their motivation. You can use this to as a starting point.

Lead Scoring 84

Lead Scoring Lead Ranking Account Based Marketing Leads 84

EveryoneSocial

JUNE 11, 2019

Televerde is a global company that helps B2B organizations accelerate their demand generation and sales pipeline. They generate revenue for B2B clients like SAP, Microsoft, Adobe/Marketo, InsideView, and many more. To do this, we made some customizations for the Televerde team.

B2B Thought Leadership 79

B2B Thought Leadership InsideView Thought Leadership Work Management 79

Adobe Experience Cloud Blog

NOVEMBER 13, 2012

The below Twitter stream between myself ( @RickGrind ), sales intelligence and social selling tool, InsideView ( @insideview ), and their Director of Social Media Strategy, Koka Sexton ( @kokasexton ) will let you know what’s up. Go find some good vendors, and start providing useful engagement with prospects and customers!

InsideView 48

InsideView Marketo Marketing & Strategy B2B Sales 48

Adobe Experience Cloud Blog

JANUARY 28, 2014

To boot, a report from the CMO Council recently found that sales and marketing organizations are failing at customer intelligence, which happens to be the foundation of maintaining a strong funnel and driving revenue. The technology six-pack enhances effectiveness through each stage of the customer lifecycle. CUSTOMER EXPERIENCE.

CMO 48

CMO InsideView Lead Ranking Top of Funnel 48

LeanData

DECEMBER 1, 2015

Foundation Capital’s extensive investment portfolio in MarTech companies includes Adroll , InsideView , Localytics and TubeMogul. We see a real need in B2B tying marketing to sales from a content perspective and from an attribution perspective. They want to cultivate a unique relationship with each individual customer.

Marketing Budget 73

Marketing Budget InsideView Budget Programs Paid Search Agency 73

Engagio

APRIL 23, 2018

In doing so, they should be looking both for businesses that mirror their best customers today as well as those that are a step up — those that have the potential to change the trajectory of your revenues. That’s important because ABM and ABSD are highly personalized techniques, including multiple, customized sales and marketing touches.

Account Based Marketing 59

Account Based Marketing Ideal Customer Profiles Profiling Top of Funnel 59