B2B Memes

NOVEMBER 29, 2011

A couple of years ago when I started B2B Memes it was my plan to focus exclusively on trade publishing. But as I looked around the blogosphere/Twitterverse, it didn’t take long to realize that the most enthusiastic and informed discussions about B2B communications involved not publishing, but marketing. Use your head.

Content 100

Content PR Social Media Ethics 100

B2B Memes

JANUARY 10, 2011

As Paul Conley has argued , the result is an “excellence craze”: “In B2B, where I make my living, it seems like every company in every tiny niche of every industry has become a content creator. There are a thousand voices competing for very small audiences. The only way I can ensure that my voice is heard is if my content is fantastic.”.

Content 100

Content Custom Publishing Network Marketing Social Media 100

B2B Memes

OCTOBER 19, 2011

And if it’s just you and WordPress, you’ll be better able to customize the code yourself to get the result you want. What B2B Can Learn from Jeff Jarvis. What B2B Can Learn from Jeff Jarvis, Part 3. If you work with web developers and programmers, you’ll have a better idea of what to ask for, and better chances of getting it.

Work Management 100

Work Management Distribution Advertising Mediums Social Networks 100

B2B Memes

APRIL 12, 2011

In one of the earliest posts on this blog I complained about the lack of social-media awareness and interactivity in most B2B webcasts. If I were still an On24 customer (I last worked with them three years ago) I would be very excited about this new platform. I haven’t seen much improvement in the intervening 18 months—until today.

Webcast 100

Webcast Social Media Impressions Pricing 100

B2B Memes

JULY 18, 2011

For the rest of my customizations, I relied on plug-ins: Blog Copyright by BTE to add a copyright statement to the footer. (I Sharedaddy to allow readers to share B2B Memes stories more easily. In my case, I started with Chris Aprea’s mod that simply adds the sidebar to posts. Really, I should have added this feature long ago.).

Copyright 100

Copyright RSS Twitter Design 100

B2B Memes

OCTOBER 19, 2010

What set off this latest skirmish was an article in the Guardian by Roy Greenslade (lately a fecund source of inspiration for B2B Memes ) concerning UK editor and blogger Marc Reeves. As a representative of your company, you’re telling customers that you couldn’t care less about their business. But, really, it’s lame.

Ethics 100

Ethics Transparency Blogger Advertisements 100

B2B Memes

NOVEMBER 26, 2011

These “walled garden” systems restricted who could participate, and relied on custom-built, proprietary systems that could be difficult to use and impossible to adapt. In theory, closed, custom-built systems can more directly address the needs of the users who pay for the service.

Media 100

Media Copyright Custom Publishing Software 100

B2B Memes

DECEMBER 1, 2011

The phrase suggested to me one more challenge she might have added: “How to stop thinking of your customers as peons and thieves.”. The longer traditional media thinks in terms of how they can make their customers do things, the closer they are to extinction. The last in her list was “how to make people actually pay for content.”

Ad Exchange 100

Ad Exchange Custom Publishing Distribution Media 100

B2B Memes

DECEMBER 15, 2011

It’s to draw people in, to provide some form of value that will establish a level of credibility and intelligence that will create a stronger relationship with the brand’s customers and potential customers. If this is what happens, I see it as both beneficial for the brand and the brand’s customers.

Brand Identity 100

Brand Identity Branding Eloqua Custom Publishing 100

B2B Memes

NOVEMBER 20, 2011

We wanted to let our registered users select their interests from a predetermined set of categories, then present a customized home page when they logged in. On the industry portal site I ran for much of that time, we had what seems now like a pretty lame concept of personalization. We never implemented our plan, but it hardly mattered.

Personalization 100

Personalization Media Web 2.0 Aggregators 100

B2B Memes

JUNE 26, 2012

Writing the same words twice” may not be a moral offense, he seems to say, but “it will p**s off your editors” and “disappoint your customers.” In his Slate piece on Lehrer , for instance, Josh Levin uses the phrase “self-plagiarism” somewhat jokingly.

Ethics 100

Ethics Transparency Ideal Customer Profiles Custom Publishing 100

B2B Memes

JULY 22, 2011

When Joe Pulizzi talks about it , I’m ready to leap onto the barricades with him and raise the banner for personalizing and equalizing the relationship with customers through great editorial. Similarly, I worry about a phrase like content marketing.

Social Media 100

Social Media Media Opt-out Opt-in 100

B2B Memes

NOVEMBER 12, 2010

A few days ago, Joe Pulizzi itemized some of the different ways to describe content marketing , then added, “there are another 30 names for this including branded content, customer media, custom publishing and the list goes on.” But one word that rarely shows up in such lists is editorial. That’s a pity. Not that I object to content.

Content Marketing 100

Content Marketing Ethics Eloqua Content 100

B2B Memes

SEPTEMBER 30, 2011

.” The trade magazine business of yore was built on inefficiencies, wherein it was difficult if not impossible for businesses to reach out to their customers on a large scale. ” B2B communications, of course, is one of those systems, and legacy editorial and ad-sales jobs are among those imperiled.

Marketing Proposals 100

Marketing Proposals Custom Publishing B2B Sales Inbound Marketing 100

B2B Memes

JUNE 6, 2012

For a case in point, see Smashwords founder Mark Coker’s recent Huffington post article , “Do E-Book Customers Prefer Longer or Shorter Books?” Tl;dr doesn’t always apply. Sometimes, in fact, longer is better.

Twitter 100

Twitter Rules Social Media Purchase 100