KoMarketing Associates

OCTOBER 5, 2017

Translating live events into the digital realm so it can reach more people is something companies can do to make more out of the cost they are spending at live events. With hundreds of trade shows, conferences, and meet-ups happening every year, events tend to “die” once they are over. Bring Conversation to Another Medium.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

Customer Experience Matrix

DECEMBER 13, 2020

walled gardens (Facebook, Google, Amazon) face increasing competition from walled flower pots – that is, businesses with less data but a similar approach. Retailers like Walmart, Kroger, Target, and CVS have all started their own ad networks , drawing on their own customer data. events have changed forever.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Navigate the Channel

OCTOBER 5, 2022

In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs. This is good news for those who appreciate face-to-face networking and in-person viewing of product and service innovations.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Webbiquity

OCTOBER 11, 2022

A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Hanging onto outdated blog posts and announcements of events long past make your site harder to navigate and make it appear neglected.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Only B2B

DECEMBER 29, 2022

We’ve had a busy year at ONLY B2B. Strategies For Generating B2B Leads In 2023. In general, B2B businesses prioritize producing high-quality leads above a large volume of leads. Additionally, B2B businesses do this through long-term organic lead creation techniques. Once again, it’s that time of year.

B2B Marketing 126

B2B Marketing Trends Planning Paid Search Agency 126

KoMarketing Associates

AUGUST 26, 2020

Does your B2B marketing program include LinkedIn video marketing? But maybe you’re still not totally committed to video as a medium for your B2B content strategy. These, of course, are paid ads that run on LinkedIn or the LinkedIn Audience Network. According to LinkedIn, 57% of their B2B content is consumed on mobile.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

Webbiquity

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. ” Still, Twitter has nearly 330 million loyal, active users and its importance for customer service is increasing. Case in Point: Event Marketing. presentation downloads, session video) after the event.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Webbiquity

MAY 1, 2018

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced.

Trade Show 204

Trade Show Social Networks Social Media Advertising Agencies 204

Marketing Insider Group

JUNE 14, 2021

Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. For example, if your goal is to “increase the number of followers you have on Facebook to 10,000 by the end of the year,” your video strategy will probably fall into the awareness stage.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Lenny's Newsletter

SEPTEMBER 5, 2023

In B2B, it always starts with hand-to-hand combat. A surprising number of founders found their early customers by putting out compelling content online and first building a following. For your first set of customers, trust is the key. How to find and win your first 10 customers 1. Do any fit your ideal customer profile?

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Marketing Insider Group

MAY 13, 2021

Are you struggling to get customers for your business? It’s a way to market yourself to build name recognition and create relationships with your customers, and it’s crucial for any business owner or executive. Then, you can easily get new followers and customers. What is personal branding? Grow Your Following.

Personalization 303

Personalization Brand Identity Branding Custom Publishing 303

Content4Demand

FEBRUARY 15, 2023

The lucky marketers registered for the 2023 B2B Marketing Exchange have some pretty fantastic sessions in store for them. You’ll meet plenty of your fellow B2B marketers at receptions and networking events—even in the marketplace, where of course you’ll find members of the Content4Demand team at Booth 309. to 11:15 a.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Hubspot

FEBRUARY 1, 2021

Ticket sales tip #1: Get John Legend to speak at your event. We really did invite John Legend to speak at one of our INBOUND events , but the truth is, you don’t need an A-lister to get people to attend. With online events being on the rise and remote work becoming the norm, it may seem easier than ever to reach a lot of people online.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

Oktopost

JULY 15, 2020

For the longest time, LinkedIn had a reputation as a site for networking and job searching. For B2B marketers, the importance of LinkedIn cannot be overstated. A remarkable 80% of B2B leads that come from social media originate from just one platform, and that’s LinkedIn. The cost (sometimes) is lower.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

ClearVoice

NOVEMBER 25, 2022

And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. Some of the ways to collect first-party data are: Running surveys; Reviewing details from on-site user registrations; Event-based tracking; and. Analyzing customer purchase history.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Onalytica B2B

NOVEMBER 15, 2018

May be very active on social networks that would be considered more personal e.g. Facebook and Instagram. • No social posts on topics that drive advocacy for the brand. • No social engagement with other employees. • Audience size: Up to 1,000 online (LinkedIn and Twitter combined). Networkers. Connectors.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

KoMarketing Associates

AUGUST 18, 2020

How to Do B2B Video Marketing on LinkedIn. How to Do B2B Video Marketing on LinkedIn in 2020. B2B Video Marketing on LinkedIn: Ads, Native Video, and Live Video. How to Get Started with B2B Video Marketing on LinkedIn. B2B Video Marketing on LinkedIn: How to Embrace Video in Your B2B Content Strategy.

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

KoMarketing Associates

APRIL 23, 2019

A B2B social media audit is an overall view into the analytics, performance, behavior, and schedule of your organization’s social media activities. It’s important for B2B organizations to stay active and engaged on social media. Below are 10 questions that should be asked during a B2B social media audit.

Paid Content 141

Paid Content Social Media Media B2B 141

KoMarketing Associates

MAY 23, 2017

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Here you’ll learn 15 essential ways that you can be using Twitter to drive marketing results for your B2B business.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

nDash

JULY 30, 2021

With more and more businesses and events opening up, now is the time to create your agendas for content marketing events. In this guide, we’re showcasing a mix of hybrid, in-person, and virtual content marketing events for the remainder of 2021 and part of 2022. Top 25 Content Marketing Events for 2021.

Marketing AI 52

Marketing AI Co-Registration Demand Generation Agencies Advertising Agencies 52

6sense

DECEMBER 8, 2021

After more than a year without them, in-person events are starting to tentatively make their way onto our calendars once again. According to an April 15, 2021 survey of meeting planners, 80 percent plan to hold their next in-person event in 2021. Conferences and events bring together some of the brightest minds in any industry.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 62

Martech

FEBRUARY 9, 2024

In the early days of web-based communities, we had LiveJournal and MySpace, with Facebook, Reddit and other forums following soon after. Think : Discord servers , private Telegram groups , WhatsApp groups, certain Reddit and Facebook groups, and other invite-only communities where connection and shared value is a central force.

Communities 101

Communities Top of Funnel Word of Mouth Enterprise Management 101

Contently

MARCH 30, 2020

We published it back in 2012, when Contently was five people hiding out in the corner of Google’s Chelsea Market office. Our customers and readers are facing new challenges—working remotely, adapting their content strategy, spinning up virtual events, communicating thoughtfully and sensitively with their audience.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

Marketing Insider Group

JANUARY 11, 2021

Some are virtual, while others are still planning (and we are all hoping for in-person B2B digital marketing events later in 2021. You can watch recordings when convenient, attend virtual workshops, and network online with real humans. You can live stream various events this year for free. B2B Marketing Exchange.

Conference 66

Conference Advertising Agencies Peer-to-peer B2B Marketing 66

Exo B2B

FEBRUARY 18, 2021

Indeed, at least with regards to webinars and other forms of martech channels, such as live events on the Web like Facebook LIVE. He was the one who published an initial analysis of the study and drew my attention to the results. Interesting results in B2B. Events and websites. Not surprising, you might say?

Tactics 52

Tactics B2B Case Studies Webinar Metrics 52

Valasys

MAY 6, 2021

Virtual marketing can be a boon for B2B marketers, especially in the post-pandemic wake to the next normal, where the common formats of virtual advertising including email marketing, social media marketing, display advertising, blogs, and other digital formats are gaining precedence due to the accelerated rate of digital transformation.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

Optinmonster

DECEMBER 21, 2023

Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. A pre-launch marketing strategy can be a coming soon landing page , a countdown campaign, or a guerrilla marketing event. Its goal is to get the potential customers excited about buying your product.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Leadspace

FEBRUARY 19, 2018

While many B2B marketing strategies have changed over the years, marketing goals have stayed the same: more leads, more sales, and more ROI. Email and events are still ranked as some of the highest lead generation practices for B2B brands. Here are ten of the best strategies for B2B marketing in 2018.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

KoMarketing Associates

JANUARY 26, 2016

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. And of the 95% of B2B marketers who have created corporate social media accounts, half still aren’t regularly active on social media and just 10% feel they are able to articulate the business value of social media efforts.

Social Media 96

Social Media Media B2B Tips 96

Exo B2B

NOVEMBER 21, 2019

A few weeks ago, I got my hands on the 2020 version of B2B Content Marketing Benchmarks, Budgets, and Trends—North America , a comprehensive study of a field of activity that, as you know, is of particular interest to me. T he best channels and types of content in B2B. Not tofu but rather, content marketing.

Studies 45

Studies Top of Funnel B2B Digital Marketing Funnels 45

markempa

AUGUST 29, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. And if not, should you start?

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

Zoominfo

DECEMBER 19, 2018

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. For this reason, we recently published comprehensive lists of helpful YouTube channels for recruiters and YouTube channels for sales professionals. 6. MarketingExperiments.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Adobe Experience Cloud Blog

MAY 24, 2019

In the not-too-distant past, businesses relied heavily on network television and terrestrial radio to connect with buyers and tout their products. A place where you can target the right prospects and deliver custom-tailored messages that speak to their individual needs. Your brand’s got a friend in Facebook. Social media.

Social Media 134

Social Media Advertisements Advertising Marketing Automation Services 134

Sprout Social

SEPTEMBER 30, 2022

Social media has given brands and businesses a platform to engage with their customers. But rather than just nurturing your relationships with existing customers, you can also use it to find and convert valuable leads. Social networks are one of the main places where information is exchanged. What is social selling?

Tips 131

Tips Ideal Customer Profiles Work Management Marketing Management 131

Valasys

DECEMBER 18, 2019

B2B marketing is a monolithic & ever-transcending field & thriving in a knowledge-based economy takes a lot of effort – particularly in terms of delivering the value with the help of content. Read more: How Omnichannel Reputation Management Assists in B2B Branding.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Hinge Marketing

JUNE 20, 2019

Any executive or marketing director working in professional services knows how rapidly change occurs in B2B marketing. And of the various spaces included in most marketing plans, B2B social media wins the superlative for most likely to change again tomorrow. Forbid staff from using social media during business hours. Probably not.

Rules 91

Rules B2B Social Media Advertising Agencies 91

Onalytica B2B

DECEMBER 13, 2017

Mari Smith – Facebook Marketing Expert | Social Media Influencer | Speaker | Author. Key Topics: Facebook Marketing & Advertising, Social Media Marketing, Influencer Marketing. She is a Forbes’ top Social Media Power Influencer, author of The New Relationship Marketing and coauthor of Facebook Marketing: An Hour A Day.

Webcast 146

Webcast Marketing Automation Services Social Media Facebook 146