B2B and Custom Publishing - B2B Marketing Zone

3 Branded B2B News Services That Get It Right

Paul Gillin

MAY 13, 2016

While there’s nothing wrong with that, drive-by customers are hard to engage in conversation. What if you could go a step beyond the downloads and become a trusted and even indispensable information source that customers visit every day? Some B2B marketers have gone that. Here are three I think are worth emulating.

Marketing Management

Marketing Management B2B Thought Leadership Service Thought Leadership

The Power of B2B Communities

Paul Gillin

MAY 27, 2010

Here are the first 1,100 words of the chapter on B2B social communities from my forthcoming book, co-authored with Eric Schwartzman, entitled Social Marketing to the Business Customer. Is it appropriate to a B2B setting? Spiceworks does a very good job of managing B2B communities. All comments are appreciated!

Communities

Communities B2B Work Management Marketing Management

8 Data Points about the Importance of Customer Experience

Paul Gillin

AUGUST 30, 2013

I was asked to prepare some background information on the importance of delivering a positive customer experience, and I thought I would share some of the research with you. How much does the market reward companies that deliver excellent customer experience? That’s gonna be a tall order.

Churn Rate

Churn Rate Social Networks Gartner Network Marketing

Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

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I’ve Been Writing A Lot Lately, Just Not Here

Paul Gillin

DECEMBER 12, 2013

These publishers eschew search optimization in favor of creating content that people want to share. report reveals a startling disconnect between B2B companies and their customers that should give every marketer pause to reflect on his or her priorities. And he thinks any business can enchant its customers.

BtoB

BtoB Social Networks B2B Sales Network Marketing

Five Lessons From the Web 2.0 Summit

Paul Gillin

DECEMBER 1, 2010

Make Marketing a Service to Customers - I didn’t write down who said this, but the comment stuck with me long after the conference was over. But in the new world of tuned-out customers, the only way to get make an impression is to be helpful, entertaining or memorable. Here are five key insights I took away.

Web 2.0

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals

Recent Writings: Negativity, Social Gaffes and Farewell to Case Studies

Paul Gillin

JULY 15, 2011

I haven’t had a chance to blog here lately because most of my writing is been on assignment for other publishers. Because a little negativity reinforces the validity of the positive comments you publish. The fact that one out of 10 customers may displeased with product can be looked at another way: 90% are happy.

Case Studies

Case Studies Case Study Studies BtoB

Attack of the Customers Press Release

Paul Gillin

JANUARY 24, 2013

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. How to create a culture that puts customers first.

Press

Press Peer-to-peer Amazon BtoB

Five Often-Overlooked Reasons Senior Executives Should Use Social Media

Paul Gillin

FEBRUARY 10, 2016

Finding connection points with customers and prospects – Executives typically spend a lot of time meeting with customers and business partners. Customers, partners, and employees also follow executives who matter to them. The same applies to online interactions, and that’s why social networks can be so powerful for executives.

Social Media

Social Media Media Thought Leadership Advertising Mediums

Oracle’s Social Media Policy

Paul Gillin

JULY 8, 2010

Your personal blogs that contain postings about Oracle’s business, products, employees, customers, partners, or competitors. Your postings about Oracle’s business, products, employees, customers, partners, or competitors on external blogs, wikis, discussion forums, micro-blogs . Twitter, social networking sites). Reporting Misconduct.

Social Media

Social Media Media Copyright B to B

Oracle’s Updated Social Media Policy

Paul Gillin

NOVEMBER 24, 2010

Your personal blogs that contain postings about Oracle’s business, products, employees, customers, partners, or competitors. Your postings about Oracle’s business, products, employees, customers, partners, or competitors on external blogs, wikis, discussion forums, micro-blogs (e.g., Twitter, social networking sites).

Social Media

Social Media Copyright Media Wiki

B2B Blogging Gets Publishing Discipline

Paul Gillin

MARCH 24, 2011

Blogs may be declining in importance in the consumer realm as Facebook and Twitter grow in popularity, but they are still the most valued social platforms for B2B marketers as evidenced by recent research (see p. It’s clear to me that the best B2B companies are taking their blogging to the next level. Publishers?

BtoB

BtoB B2B B2B Thought Leadership Multi-Channel

The Appeal of B2B Social Networks

Paul Gillin

JUNE 9, 2010

Following is an excerpt from Social Marketing to the Business Customer , which is due to be published in January, 2011 by John B. Forums and discussion groups date back to the late 1960s and have been a staple of customer support operations at technology companies for 30 years. Activity is also a validation point.

Social Networks

Social Networks Work Management B2B Marketing Management

Social Marketing Wisdom From a True Practitioner

Paul Gillin

JANUARY 24, 2013

What makes Stand Out such a stand out is that Lewis not only brings years of field experience to the topic but also insight gleaned from hundreds of customer experiences. –Content published to three or more social channels generates about 30% more engagement than content posted to a single social channel.

Social Marketing

Social Marketing Marketing Management Social Media Youtube

“Content Rules” Is a Desktop Reference for Social Marketers

Paul Gillin

JANUARY 12, 2011

This is a practical and useful book that every marketer who’s struggling with the new world of democratized publishing will find of value. There’s even a chapter devoted to B2B marketing, an often overlooked category that the authors assert can be just as innovative as the consumer marketing sector.

Rules

Rules Social Marketing Content Blogger

B2B Marketing Zone

Paul Gillin

3 Branded B2B News Services That Get It Right

The Power of B2B Communities

Webinars

Trending Sources

8 Data Points about the Importance of Customer Experience

Webinars

I’ve Been Writing A Lot Lately, Just Not Here

Five Lessons From the Web 2.0 Summit

Recent Writings: Negativity, Social Gaffes and Farewell to Case Studies

Attack of the Customers Press Release

Five Often-Overlooked Reasons Senior Executives Should Use Social Media

Oracle’s Social Media Policy

Oracle’s Updated Social Media Policy

B2B Blogging Gets Publishing Discipline

The Appeal of B2B Social Networks

Social Marketing Wisdom From a True Practitioner

“Content Rules” Is a Desktop Reference for Social Marketers

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