Sword and the Script | B2B

APRIL 16, 2024

Those companies that are in the early stages of a startup building a product stand to gain “the greatest” valuation benefit from marketing About half (45%) of all B2B technology startups make no effort to market their products. That’s according to a new paper published in a peer-reviewed journal by two academics Gary L.

Startups 100

Startups Peer-to-peer Studies Ideal Customer Profiles 100

Webbiquity

APRIL 18, 2023

If your B2B business has plateaued and you’re struggling with new ideas to generate leads and grow sales, here’s good news. What are B2B eCommerce Marketing Tactics? For B2B companies, the final goal is very simple : increase customer reach while decreasing cost-to-serve in order to increase margin and income.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

KoMarketing Associates

AUGUST 18, 2021

As B2B marketers look to fine-tune the way they reach out to customers and prospects, new research suggests that B2B buyers are taking more time to think about potential purchases. This indicates that B2B buyers are taking their time when it comes to evaluating their options. Reaching Out to More B2B Buyers.

Buying Cycle 291

Buying Cycle Customer Surveys B2B Marketing Buy 291

Webbiquity

DECEMBER 19, 2023

Originally published in 2016 and last updated in April 2021, this post is a perennial “top 10” favorite. #7: Affiliate sales support independent publishing. #6: The post The Top 10 Most-Read B2B Marketing Posts of 2023 appeared first on B2B Marketing Blog | Webbiquity.

Paid Search Agency 182

Paid Search Agency B2B Marketing Screencast Planning 182

KoMarketing Associates

JULY 19, 2022

As Google continues to make changes to its algorithm, new research indicates that B2B marketers are seeing a negative impact on everything from page views to overall revenue. About 21% have experienced a loss of customers, and 24% claim that they are seeing fewer new customers than before.

Account Based Marketing 256

Account Based Marketing B2B Marketing Marketing Report Google 256

KoMarketing Associates

APRIL 12, 2023

As B2B marketers continue to invest in new marketing technology (martech) , research indicates that they intend to use it to improve the customer experience in the coming months. Generally speaking, most respondents (48%) will make delivering a better customer experience one of their strategic priorities within the next 18 months.

Marketing Report 209

Marketing Report B2B Marketing Planning B2B 209

KoMarketing Associates

AUGUST 3, 2022

As the B2B buyer journey continues to evolve, new research is shedding light on the importance of content for marketers looking to meet the demands of customers and prospects. Furthermore, most B2B buyers (84%) stated that winning vendors have provided content that made a significant impact on their purchasing decision in the past.

Relevance 232

Relevance Marketing Report B2B Marketing Content Marketing 232

KoMarketing Associates

JULY 2, 2020

B2B advertising has a reputation for being dull, but it doesn’t have to be – especially when you’re advertising on social media. The more relaxed nature of social media platforms gives B2B marketers a valuable opportunity to be more approachable and relatable. A great deal of B2B marketers do use LinkedIn ads, for sure.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

Top Rank Marketing

JANUARY 12, 2024

MarketingCharts 3 ideas for B2B marketers entering 2024 [LinkedIn Benchmark] Chief marketing officers have faced increasing pressure to directly drive business growth, while 84 percent of marketing professionals have indicated AI technology will augment their work, and Fast Company recently took a closer look.

B2B Marketing 99

B2B Marketing Studies B2B Marketing Analytics Tools 99

KoMarketing Associates

MAY 4, 2022

As B2B marketers look for more impactful ways to resonate with their customers and prospects, new research indicates that content may be the key to making a lasting impression. In general, most B2B buyers (67%) say they have consumed webinars over the past year, while 56% stated that they have consumed ebooks.

Marketing Report 246

Marketing Report Purchase B2B Marketing B2B 246

KoMarketing Associates

JUNE 29, 2022

Although many B2B marketers have adopted account-based marketing (ABM) practices, new research indicates that they are struggling with messy data and measuring their strategy’s effectiveness. Most B2B marketers (55%) use their conversion of engaged account-to-opportunity rate to measure their ABM success.

Account Based Marketing 223

Account Based Marketing Marketing Report B2B Marketing B2B 223

Top Rank Marketing

DECEMBER 29, 2023

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

Paid Search Agency 107

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 107

KoMarketing Associates

MAY 24, 2022

As B2B marketers continue to refine their customer engagement strategies, new research indicates that video is growing in importance among buyers. Furthermore, 93% of B2B buyers say that video is important to them when it comes to building trust in a brand. Identifying B2B Buyers’ Marketing Content Preferences.

B2B Marketing 252

B2B Marketing Video Marketing B2B Advertising Agencies 252

Marketing Insider Group

MAY 3, 2021

Let’s get real about B2B content marketing. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). B2B content often fails because it’s not written for the audience, readable, or interesting. How Much Ineffective B2B Content Is Out There?

B2B Marketing 290

B2B Marketing Content Marketing B2B Thought Leadership Planning 290

Webbiquity

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? The Biggest Challenge in B2B Social Media Marketing. 575,000 tweets published. The Top Social Networks for B2B Marketing.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Top Rank Marketing

DECEMBER 1, 2023

Social Media Today Industry Jargon Is the Silent Killer of B2B Marketing 88 percent of B2B decision-makers have said that jargon, marketing clichés, and tired buzzwords such as “disruptive” harm the credibility of brands, and Adweek recently took a look at how using the wrong words can have negative consequences in B2B marketing.

B2B Marketing 101

B2B Marketing Search Marketing B2B Multi-Channel 101

Sword and the Script | B2B

MARCH 19, 2024

Much of the content B2B marketing produces overpromises and underdelivers – and that happens when we consider company needs before customers “Caring, when it comes to marketing, is respecting one’s time,” says Gary Vaynerchuk. “I Sword and the Script Media can help with B2B marketing, PR and social media. I see it all the time.

B2B Marketing 90

B2B Marketing B2B PR Paid Search Agency 90

KoMarketing Associates

SEPTEMBER 29, 2021

As B2B marketers analyze their fastest-growing channels, new research indicates that social media is blowing away the competition, offering them more ways to connect with customers than ever before. Email marketing has always been the bright center of the universe for B2B,” the authors continued.

Social Media 272

Social Media Advertising Channels Allocation Social Marketing 272

KoMarketing Associates

MARCH 2, 2022

As B2B marketers assess which types of strategies are helping them achieve key objectives, new research indicates that social media marketing is rising above the rest. In general, most social media engagement for B2B marketers now comes from Twitter. B2B Marketers’ Shift to Social Media Marketing.

Social Media 288

Social Media Social Marketing Peer-to-peer B2B Marketing 288

KoMarketing Associates

NOVEMBER 16, 2021

B2B marketers are seeing success with content marketing, and new research suggests that the virtual space has given them new opportunities to connect with customers. Throughout the past year, virtual events/webinars/online courses (58%) have yielded the best results for B2B marketers in terms of content, topping the list of assets.

Marketing Report 231

Marketing Report B2B Marketing B2B Content 231

Binary Demand

MARCH 1, 2024

[ps2id id=’overview’ target=”/]Technological progress has always been a game-changer for businesses, opening new avenues to connect with customers. Among the latest innovations, Artificial Intelligence (AI) stands out, causing quite a stir in B2B demand generation companies. That’s where strategy comes into play.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

KoMarketing Associates

JUNE 2, 2021

As B2B marketers look for more ways to get their content into the hands of customers and prospects, new research suggests that they may want to focus their efforts on amplification. At the moment, the majority of B2B marketers (85%) say that they are not spending enough time on amplification in their content marketing programs.

Spending 286

Spending B2B Marketing B2B Content 286

KoMarketing Associates

MAY 11, 2021

When it comes to resonating with B2B buyers, marketers are still fine-tuning their strategies. The RAIN Group recently published data from 528 buyers and sellers across the Americas, EMEA and APAC on why B2B buyers make purchase decisions. B2B Marketers and Lingering Obstacles.

B2B Marketing 292

B2B Marketing B2B Statistics Differentiation 292

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. Enough with the negativity and cliches.

Marketing Budget 353

Marketing Budget Marketing Budget Creation Budget Programs Research 353

Top Rank Marketing

DECEMBER 15, 2023

B2B CRM Users Are Highly Focused on Nurturing Leads and Customers 33 percent of B2B sales and marketing professionals have focused their customer relationship management (CRM) usage on the customer service, up-selling and cross-selling portion of the buyer journey over the past 5 years, closely followed by 32 percent who have targeted mid-funnel lead-generation (..)

Marketing Analytics Tools 111

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 111

Top Rank Marketing

JANUARY 5, 2024

B2B Marketers Own the Customer Journey, Now What? percent of overall digital ad spending in the U.S., and MediaPost recently took a look at the gains LinkedIn has made on the top ad market shares of Meta and Google.

Paid Search Agency 109

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 109

KoMarketing Associates

DECEMBER 7, 2022

As marketers focus on personalizing the customer experience, new research suggests that they are turning to new technology, data, and analytics to support their efforts. About 90% claim that they are now using a customer relationship management system, while 89% are utilizing an account-based marketing platform.

B2B Marketing 223

B2B Marketing Planning B2B Account Based Marketing 223

Marketing Insider Group

AUGUST 9, 2021

A copywriting service for B2B companies is one of the most worthwhile investments you can make for your business. In today’s digital world, B2B copywriting isn’t a luxury, it’s an essential. B2B copywriters are quick learners who can manage multiple clients and their individual needs. What to Look For in Your B2B Copywriter.

Copywriting 352

Copywriting Work Management Marketing Management Service 352

KoMarketing Associates

JULY 21, 2020

As B2B marketers turn to social media to reach out to customers and prospects, new research suggests that Facebook still reigns supreme as a go-to channel. LinkedIn (81%), Instagram (71%) and Twitter (59%) were also some of the top platforms utilized by B2B marketers.

Social Media 293

Social Media Marketing Report Facebook Social Marketing 293

Webbiquity

JANUARY 19, 2023

Business-to-business (B2B) and business-to-consumer (B2C) marketing are two distinct types of marketing strategies with different focuses. B2B is focused on developing relationships between businesses, while B2C is focused on connecting directly with end consumers. 10 Key Differences Between B2B and B2C Marketing 1.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

KoMarketing Associates

APRIL 21, 2022

As B2B marketers continue to produce a wide array of content, new research indicates that the consumption of B2B content has steadily risen over the past year. Among the most requested types of B2B content were eBooks (43.28%), guides (8.84%), and cheat sheets (8.74%). hours to consume the B2B content they requested last year.

Personalization 218

Personalization B2B Content B2B Marketing 218

KoMarketing Associates

SEPTEMBER 24, 2020

The COVID-19 pandemic has created challenges for many marketers, but for those in the B2B industry, prospects and customers appear to be engaging more than ever before. B2B customers and prospects also returned to content marketing programs more frequently during the height of the pandemic. times, which is a 43.2%

Marketing Report 287

Marketing Report B2B Marketing Planning B2B 287

Top Rank Marketing

NOVEMBER 10, 2023

With over 70 million decision-makers, LinkedIn is the place to B2B.” — Keith Browning @TweetOfKeith Click To Tweet What Are B2B Content Marketers’ Biggest Challenges? .” — Keith Browning @TweetOfKeith Click To Tweet What Are B2B Content Marketers’ Biggest Challenges?

Advertising Benchmark 105

Advertising Benchmark Marketing Report B2B Marketing Linkedin 105

KoMarketing Associates

SEPTEMBER 1, 2021

Many B2B marketers engage in both hybrid and in-person events to resonate with their target audience. Now, new research indicates that they are using this tactic to drive customer engagement more than ever before. To gauge the impact of their efforts, the majority of B2B marketers (58%) look to attendee-level engagement at events.

Marketing Report 201

Marketing Report B2B Marketing Event Marketing B2B 201

Marketing Insider Group

JANUARY 24, 2023

One question on the minds of many B2B Marketers right now is whether we should be funding new approaches like AI, VR, AR, or maybe even Tiktok (good god, no!) So let’s dive into 3 B2B Marketing strategies that you should double down on this year B2B decision makers are not easy to reach. Don’t worry.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Top Rank Marketing

SEPTEMBER 1, 2023

percent expansion in 2024 that would see spending topping the $1 trillion mark, according to newly-published forecast data. Nearly $964B Ad Spend Forecast, 5 Companies To Have A Major Impact Worldwide advertising spending is expected to expand by some 4.4 percent during 2023, reaching $963.5 billion, with an addition 8.2 The Conversation U.S.

Paid Content 110

Paid Content B2B Marketing B2B Planning 110

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. First, you’ll need to pinpoint the ideal buyer persona : basically, a representation of the kind of customer you’ll be addressing.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167