Scoop.it

OCTOBER 6, 2020

Content curation: the practice of finding and sharing high-quality, relevant content that adds value for your audience and your brand. Curated content is a great lead nurturing tool. And there’s another benefit to using curated content vs. “homegrown” content for lead nurturing. The answer? Social Selling. Brand Building.

Curation 92

Curation Top of Funnel Content Lead Nurturing 92

Martech

NOVEMBER 20, 2023

The curator greets you, recalling your love for impressionist art and leads you to an unseen Monet. That’s what we’re aiming for in B2B marketing. It should feel like that curated gallery where every email is crafted just for you, echoing your business needs. Picture this: You’re at a private art showing.

Email Marketing 125

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 125

Webbiquity

JANUARY 28, 2016

What role should content aggregation play in your B2B blogging strategy? What value does content syndication provide to B2B bloggers? How can B2B marketers capitalize on aggregation as part of their overall content marketing strategy? Paul Gillin, host of the For Immediate Release (FIR) B2B podcast.

Aggregage 100

Aggregage Curation Aggregators B2B 100

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (North America). The Thinkers360 leaderboards are based on member’s personally authored content and experience curated from around the web and added to their Thinkers360 profile, portfolio, and media kit.

B2B Thought Leadership 128

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 128

Scoop.it

MAY 1, 2019

Content curation is a great asset available for marketers to maximize the impact of social selling programs. recent integration with social selling solutions such as GaggleAMP, unleash the power of content curation + social selling. But why is curation such a nice tool to leverage employee advocacy? So is content curation.

Curation 111

Curation Sales Management Top of Funnel Work Management 111

Adobe Experience Cloud Blog

AUGUST 11, 2017

Content curation provides a direct path to thought leadership for brands and individuals. As you curate and share high-quality content , you’ll generate awareness and gain credibility. My content curation used to be 100% manual. In this blog, I’ll cover the tools that I use as well as best practices for content curation.

Curation 134

Curation Tools B2B Thought Leadership Thought Leadership 134

Envy

JANUARY 22, 2024

You might want to buckle up yours, as we’ve curated a list of 15 B2B marketing events taking place all over the globe that you won’t want to miss. If you work in B2B, especially in MarTech, then here are your chances to fuel your strategies, connect with like-minded folks and stay on top of the latest trends in B2B marketing.

B2B Marketing 71

B2B Marketing B2B Curation Marketing & Strategy 71

Martech

NOVEMBER 6, 2023

In the crowded B2B space, reaching your target audience is challenging. Product alone is not enough to engage and retain B2B buyers. But surprisingly, B2B businesses often overlook the importance of a great customer experience for their buyers, which is typically a top priority for B2C. Who are B2B customers? Scalability.

B2B 134

B2B Customer Satisfaction Lead Ranking Lead Scoring 134

xiQ

MARCH 1, 2023

The Power of Affinity Marketing: How xiQ's AI-Powered Digests are Revolutionizing B2B Content Marketing Cut Through the Noise and Capture the Attention of Your Target Audience In the world of B2B marketing, creating relevant and engaging content is crucial for building brand awareness, establishing thought leadership, and ultimately driving sales.

B2B Thought Leadership 116

B2B Thought Leadership B2B Marketing Curation Thought Leadership 116

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. Because B2B digital marketing involves targeting a specialized audience, it requires in-depth market research and the use of targeted messaging and content to engage and educate potential business customers.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing & Strategy 97

Scoop.it

FEBRUARY 23, 2021

Two-thirds of B2B buyers respond to salespeople who reach out to them with relevant insights and opportunities. For salespeople, content curation is all about using those various assets to reach and engage prospects. There’s no one-size-fits-all approach to content curation , though. Sales Managers. Account Executives.

Top of Funnel 65

Top of Funnel Curation Work Management Marketing Management 65

Marketing Insider Group

FEBRUARY 6, 2023

According to Laurie Buczek , research vice president , IDC CMO Advisory practice “B2B tech buyers are undeniably digital-first and digital always in their buying journey. This has never been truer in an age of digital-first B2B marketing. We are in an era of next-generation B2B marketing convergence.

B2B Thought Leadership 232

B2B Thought Leadership Lead Ranking B2B Marketing Planning 232

Binary Demand

MARCH 1, 2024

Among the latest innovations, Artificial Intelligence (AI) stands out, causing quite a stir in B2B demand generation companies. Its potential for storytelling and marketing is undeniable, making AI in B2B marketing and sales a transformative force, reshaping interactions with brands, information, and services.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Top Rank Marketing

JANUARY 31, 2024

B2B marketers who wish to optimize their social media spend should first invest in understanding the intrinsic link between these platforms and their users. Perhaps the most compelling statistic we’ve found is from Insider Intelligence, which shows that 60% of B2B marketers named social media as the most effective channel for driving revenue.

Social Media 92

Social Media B2B Marketing Social Marketing B2B Thought Leadership 92

Webbiquity

APRIL 11, 2023

Content Curation The first way AI can help generate content is by curating existing content. Content curation helps both marketers and readers save time by automatically finding interesting, high-quality content from various sources. Or you use some fragments from all the outputs to create your own piece of content.

Marketing AI 313

Marketing AI Curation Content SERP 313

Heinz Marketing

JANUARY 23, 2024

The Foundations of AI-Driven Customer-Led Growth In B2B marketing, moving towards AI-driven customer-led growth is like starting a new era in business. From automated content curation to sophisticated email marketing and social media engagement, AI allows for a more dynamic and responsive marketing strategy.

Marketing AI 94

Marketing AI B2B Marketing B2B Marketing & Strategy 94

Convert

DECEMBER 2, 2020

There are signs, though, that this kind of AI-driven curation is losing ground among consumers. RECOMMENDED RESOURCE : Personalization-at-Scale for B2B: Delivering 100,000 Unique Experiences to 100,000 Users. Curated product recommendation on JustFab. They resent being reduced to a demographic.

Amazon 88

Amazon Curation Personalization eCommerce 88

BOP Design

OCTOBER 26, 2023

In an increasingly competitive market, the design of your B2B website plays a pivotal role in how your business is perceived. This curated social proof bolsters their credibility and provides tangible evidence of their product’s value proposition. Contact us for tailored solutions that align with your specific needs.

Design 107

Design Marketing Websites B2B Ethics 107

SmartBrief - Marketing

JANUARY 22, 2024

AI is a transformative capability that has proliferated across the marketing technology stack, though most B2B marketers aren’t using it to its fullest potential. As B2B marketers gain a better understanding of AI’s capabilities, trust in these valuable solutions can grow.

Marketing AI 83

Marketing AI B2B Marketing Trends Planning 83

G2M Solutions

JANUARY 30, 2024

The emergence of the social-centric internet has significant and wide-reaching implications for B2B companies looking to build their presence in the marketplace and develop trusted and authentic connections to prospects. B2B Marketers will need to refine their content strategy (Again? I know, I know.)

B2B 62

B2B Advertising Agencies Internet Marketing Social Media 62

Marketing Insider Group

NOVEMBER 18, 2020

The Most Effective B2B Marketing Strategies. In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. Focus on the Buyer. Have a Formal Marketing Plan. Partner with a Marketing Agency. Go Multichannel.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Digital B2B Marketing

JUNE 11, 2012

B2B marketers are looking for a shortcut to thought leadership , but the shortcut many are taking lead somewhere else completely. According to a recent report on eMarketer , 85% of marketers curate content in order to establish thought leadership! Content curation can be a valuable activity. In Summary Is curation valuable?

Curation 100

Curation B2B Thought Leadership Thought Leadership Emarketing 100

Thinkers360

MARCH 1, 2024

Top 50 Global Thought Leaders and Influencers on Education 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Congratulations to all our Education influencers who participated! We amplify your content for free!

Education 129

Education B2B Thought Leadership Thought Leadership Lead Scoring 129

Marketing Insider Group

APRIL 11, 2023

Image Source: WordStream This means that curating your digital presence to appeal prospects is key to generating revenue. Web design services will help your company curate a site that actively attracts and engages new visitors. Perfecting your website should always be your first step towards improving your digital marketing strategy.

Marketing Automation Services 323

Marketing Automation Services Marketing Budget Paid Search Agency Service 323

sagefrog

APRIL 2, 2024

While marketing has always been a dynamic and evolving practice, the role of technology in B2B marketing strategies has become paramount in the perpetually developing and digitally driven industries of 2024. 7 Proven MarTech Tools Every B2B Marketer Needs 1. But what exactly is a MarTech stack, and how can it benefit your business?

Marketing Automation Services 62

Marketing Automation Services Budget Programs Leadlander Paid Content 62

Top Rank Marketing

AUGUST 14, 2023

When you think of B2B Marketing do you think “blandscape”? There’s a lot to be excited about in B2B Marketing today including the latest trend of Generative AI and its impact on everything from ideation to performance optimization. Harvard Business School) Without question, B2B marketing is both art and science.

B2B 94

B2B Advertising Agencies Paid Search Agency Co-Registration 94

Webbiquity

APRIL 4, 2019

Content-based digital marketing is now mainstream, as more than 91% of B2B marketers have embraced content marketing. B2B marketers need to shift from an advertising mindset to a publisher’s mindset. B2B marketers have to evolve fairly dramatically to achieve these benefits, however. Curate content carefully.

Paid Content 262

Paid Content Advertising Agencies B2B Marketing Marketing AI 262

Martech

FEBRUARY 8, 2024

In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. So, why start from the bottom in B2B? But our best example is the article “The 7 best B2B appointment setting companies in 2023,” which shot to Position 1 in less than four months. From my perspective, there are several key reasons.

Top of Funnel 114

Top of Funnel SEO B2B Paid Search Agency 114

Martech

MARCH 7, 2023

At a time when B2B pros are bombarded with so much noise, our content must be more personalized and creative than ever. Offers for deeper reading or additional assets : Curate for them. The post 3 ways to rethink content’s role in your B2B GTM strategy appeared first on MarTech. What motivates them more than money?

Marketing Analytics Tools 105

Marketing Analytics Tools Ideal Customer Profiles Webinar Metrics Marketing & Strategy 105

Thinkers360

MARCH 15, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Latin America). The Thinkers360 leaderboards are based on member’s personally authored content and experience curated from around the web and added to their Thinkers360 profile, portfolio, and media kit.

B2B Thought Leadership 63

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 63

Zoominfo

JUNE 30, 2019

Three Incredible Examples of Creative B2B Marketing Initiatives. Although Philips is a notable electronics company, they also have two large B2B offerings—healthcare and lighting solutions. The ultimate goal of the PADCC was to curate a database of 1,000 influencers who would then steer the conversation surrounding the Philips brand.

Creativity 208

Creativity B2B Marketing Examples Paid Search Agency 208

Inbox Insight

NOVEMBER 17, 2023

In the ever-evolving landscape of B2B marketing, one concept has revolutionized the way businesses approach their sales and marketing strategies: intent-based marketing. By analyzing this data, B2B marketers can gain invaluable insights into the preferences and requirements of their potential customers.

Demand Generation 59

Demand Generation Ideal Customer Profiles Intent B2B Marketing 59

Scoop.it

AUGUST 29, 2019

Content curation adds diversity to your employee advocacy approach and it’s most effective when it: Relates to your employees’ specialties. To make this happen, content curation needs to be as easy as possible for your employees to execute—this guide will show you how. Why employee advocacy works with content curation.

Curation 51

Curation Peer-to-peer Paid Search Agency Content 51

Thinkers360

APRIL 20, 2024

Top 50 Global Thought Leaders and Influencers on Retail 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Congratulations to all our Retail influencers who participated! We amplify your content for free!

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Heinz Marketing

DECEMBER 22, 2023

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing AI and personalization are making waves in B2B conversations today. By harnessing the capabilities of AI, you can gain invaluable insights into customer preferences, behaviors, and pain points, allowing you to curate content and experiences that resonate on a personal level.

Personalization 65

Personalization B2B Eye-Tracking User-Generated Content 65

SWZD

JUNE 8, 2016

Discover how and why to use content curation as a vital part of your content marketing mix here. In a world inundated with lots of content and few fresh ideas, content curation is quickly becoming a regular part of the average brand’s content marketing mix.

Curation 48

Curation Marketing Mix Content B2B 48

Martech

APRIL 7, 2023

Customer indecision is now a leading reason for missing B2B marketing and sales pipeline and revenue targets. B2B buyers are dealing with FOMU, not FOMO Authors Matt Dixon and Ted McKenna analyzed more than 2.5 The fear of messing up (FOMU) is a major barrier for B2B buyers to pull the trigger on a purchase, no matter how compelling.

B2B Sales 112

B2B Sales B2B Marketing Marketing Analytics Tools Top of Funnel 112