Marketing Insider Group

JANUARY 8, 2024

Artificial intelligence has evolved from a buzzword to a remarkable force, reshaping how B2B businesses connect with their audience, analyze data, and craft strategies. According to the 2024 B2B Marketing Mix Report (MMR), compiled by Sagefrog, nearly one-third of B2B marketers use AI to help with content creation.

Marketing AI 258

Marketing AI B2B Marketing Planning Allocation 258

KoMarketing Associates

JANUARY 20, 2022

Hootsuite recently published the results of its “Social Trends 2022” survey, and statistics suggested that the majority of marketers (51%) are still struggling to consistently produce creative content for social media platforms. B2B Marketers and Social Media Marketing Success.

Social Media 243

Social Media Creativity Social Marketing Media 243

Launch Marketing

APRIL 8, 2022

Public relations (PR) can be a challenge to some B2B marketers who get caught up in the mainstream of typical media relations and interactions with the public. While this is still important, B2B public relations tactics have slightly shifted focus to include things beyond sales-focused intentions. Give Back to Your Community.

Public Relations 131

Public Relations Tactics Creativity Peer-to-peer 131

The Point

MARCH 24, 2021

A recent report by LinkedIn and research agency System1 found that the bulk of B2B advertising is ineffective. I’ve written elsewhere in this space about the sorry state of B2B creative in general, so the headline came as no surprise. B2B creative works when it generates measurable results and drives business, period.

Advertising Agencies 312

Advertising Agencies Advertisements Advertising Paid Search Agency 312

Webbiquity

APRIL 18, 2024

Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. So, why not let B2B marketing automation take care of the rest? What is B2B Marketing Automation? What are the Benefits of B2B Marketing Automation? What are the Challenges of B2B Marketing Automation?

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

Top Rank Marketing

JULY 17, 2023

There’s always been an uneasy truce between creativity and commerce. In general, we think of creativity as an artistic pursuit, unconcerned with the practicalities of the business world. But it’s that kind of thinking that leads to astoundingly boring B2B marketing. I remember creative ads more clearly than the boring ones.

Creativity 52

Creativity B2B Marketing B2B Paid Search Agency 52

Heinz Marketing

MARCH 24, 2023

By Mina Guirguis , Marketing Consultant at Heinz Marketing Why does it seem that more and more B2B companies are moving from using an external agency for creative work and instead creating a creative agency in-house? Increased Control Another benefit of in-house creative services is increased control over the marketing process.

Demand Generation Agencies 80

Demand Generation Agencies Paid Search Agency Creativity Companies 80

Lake B2B

FEBRUARY 23, 2024

Email marketing remains a cornerstone of B2B outreach, but it’s no longer enough to operate in a silo. Today’s savvy marketers understand the importance of diversifying their strategies to reach target audiences across multiple channels.

Multi-Channel 52

Multi-Channel Advertising Channels Creativity B2B Marketing 52

Zoominfo

AUGUST 12, 2018

Creativity isn’t a concept that can easily be put into words. So in an effort to demystify the term, we’re going to dive into marketing creativity in the B2B realm. Our examples highlight ways companies achieved branding success through creative marketing initiatives. In fact, SalesForce is among the first.

Creativity 130

Creativity B2B Marketing Examples Work Management 130

The Point

OCTOBER 29, 2021

If you ask most B2B marketers how they use chat platforms like Drift , the immediate answer would most likely be: converting Web visitors. And indeed, increasing Web engagement and Web conversion rates is still a primary use case for chatbots in a B2B context. 8 Surprising B2B Use Cases for Chatbots Click To Tweet. Retargeting.

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

Marketing Insider Group

APRIL 4, 2019

However, one of the most effective ways to keep your marketing strategy dynamic is to inject fresh ideas, talking points, tactical approaches, and creative messaging. Account-Based Marketing (ABM) is a relatively new concept in B2B marketing […].

Account Based Marketing 262

Account Based Marketing ABM Creativity Personalization 262

KoMarketing Associates

JULY 2, 2020

B2B advertising has a reputation for being dull, but it doesn’t have to be – especially when you’re advertising on social media. The more relaxed nature of social media platforms gives B2B marketers a valuable opportunity to be more approachable and relatable. A great deal of B2B marketers do use LinkedIn ads, for sure.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

Act-On

OCTOBER 11, 2023

Like the unhappy families of Anna Karenina , no two B2B marketing teams are exactly alike. We’ll cover: The most common approach to B2B marketing organizational structure Areas that are often overlooked, or need to be tweaked Ironing out your b2b marketing department structure is crucial for your overall strategy.

Paid Search Agency 182

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 182

SWZD

NOVEMBER 16, 2021

For B2B agencies, offering core data, creative and tech capabilities is not enough - an integrated approach to leverage these capabilities is equally important to see exponential outcomes.

Ad Agencies 127

Ad Agencies Creativity B2B 127

Webbiquity

OCTOBER 18, 2018

Creativity comes from a place deep within. Creative minds break boundaries, take the abstract or mundane and transform it into something new, something that can change the world and our experience of it. In the live events arena, it takes creativity to create something spectacular. The creative process is different for everyone.

Creativity 208

Creativity Lead Scoring Lead Ranking Paper 208

ClearVoice

FEBRUARY 2, 2024

Everyone has their favorite creative marketing moment. Creativity has always been the starlet of content creation. This article explores the role of creativity vs. analytics, how to strike the ideal balance, and some tools to help you get it just right. Fostering a culture that values creativity more than data-based results.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

B2BMarketing.net

JANUARY 18, 2024

Dive into the latest episode of the B2B Marketing podcast, where David Rowlands, Head of Content, B2B Marketing, engages in a captivating conversation with Brian Macreadie, Head of Marketing, Addleshaw Goddard. Tune in for insights, inspiration, and a touch of the unexpected in the world of B2B marketing!

Creativity 59

Creativity Campaigns B2B Marketing Lead Generation 59

Sage Marketing

APRIL 4, 2023

Any B2B company that doesn’t have cohesive branding isn’t going to stay in someone’s mind for very long. Yet too many B2B companies underestimate the power of storytelling in their B2B marketing strategies. Well… you get it) Any B2B startup’s marketing efforts should first and foremost appeal to people’s emotions.

Storytelling 52

Storytelling Creativity Paid Search Agency Companies 52

Sage Marketing

APRIL 4, 2023

Any B2B company that doesn’t have cohesive branding isn’t going to stay in someone’s mind for very long. Yet too many B2B companies underestimate the power of storytelling in their B2B marketing strategies. Well… you get it) Any B2B startup’s marketing efforts should first and foremost appeal to people’s emotions.

Storytelling 52

Storytelling Creativity Paid Search Agency Companies 52

Stevens & Tate

NOVEMBER 13, 2022

In much the same way you leverage creativity in your trade, you must be creative when it comes to your marketing. Creative real estate marketing starts with a rock solid online presence and strategy and, once established, can be built up on the foundational level. Difference Between B2B and B2C Marketing Automation.

Creativity 116

Creativity Top of Funnel Planning Lead Ranking 116

Heinz Marketing

SEPTEMBER 17, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. 4 ways to become a creative problem-solver. In this blog post, Ulli Appelbaum offers four practical ways to “overcome mental biases and become a better creative problem solver.”

B2B Thought Leadership 55

B2B Thought Leadership Thought Leadership Creativity Ethics 55

Marketing Insider Group

MAY 3, 2021

Let’s get real about B2B content marketing. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). The findings?

B2B Marketing 289

B2B Marketing Content Marketing B2B Thought Leadership Planning 289

B2B Marketing Zone Submitted Articles

OCTOBER 2, 2022

You have a fantastic product, but now you realize that without creative automation tools, designing an ad that’s just as amazing will take weeks, You may be wondering if there is a faster, more efficient way to do this than creating something from scratch. An eye-catching ad banner can make all the difference in landing a new customer.

Banners 130

Banners Creativity Automation Tools 130

ClickZ

APRIL 22, 2024

TikTok's emergence as a significant force in B2C marketing has raised questions about its potential in the B2B technology marketing sector.

B2B Marketing 52

B2B Marketing B2B Marketing Creativity 52

Martech

MARCH 12, 2024

Creative technology company Canva launched its latest campaign promoting a growing number of collaborative and AI-powered tools for businesses. These are clear signs of a winning B2B strategy, which Canva’s marketing team had to adapt to accommodate a growing roster of enterprise tools and AI capabilities. Expanding B2B approach.

Marketing AI 113

Marketing AI Tools Enterprise Management B2B 113

Content Standard

APRIL 4, 2019

So time is of the essence for marketers hoping to make an impact with B2B video marketing in this rapidly evolving landscape. Why B2B Video Is Already Essential to Your Marketing Strategy. B2B tech brands particularly benefit from video’s unique capability to communicate complicated concepts to potential buyers.

Creativity 111

Creativity Video Marketing B2B Marketing Planning 111

Thinkers360

MARCH 31, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (APAC). Congratulations to all who participated! Join us today ! To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards.

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

ATAK Interactive

NOVEMBER 10, 2020

Balancing creativity with efficiency is crucial for the success of any marketing campaign. For this episode of B2B Marketing Agency Insights, our CEO Austin LaRoche discusses what makes this balance between creativity and efficiency essential and how to achieve it. ? ? ?. “ Oh, I don’t know if this is right. .

Creativity 148

Creativity Paid Search Agency Act-On Viral Marketing 148

Top Rank Marketing

NOVEMBER 8, 2023

For over 22 years , TopRank Marketing has had the honor of helping a diverse selection of the world’s top B2B marketers and major global brands elevate beyond merely being competitive, to truly standing out from the crowd with creative and award-winning successes such as our recently-launched 2023 B2B Influencer Marketing Report.

B2B Marketing 120

B2B Marketing Paid Search Agency B2B Demand Generation Agencies 120

Search Engine Journal

JANUARY 27, 2022

Tired of the same old B2B whitepapers? The post 10 Creative Whitepaper Ideas To Score Big With Your B2B Audience appeared first on Search Engine Journal. These ideas will help your content stand out and drive more leads.

Lead Scoring 88

Lead Scoring Lead Ranking Creativity B2B 88

Fount Media

AUGUST 2, 2022

There’s no need to give up on your dream of becoming successful – with some creativity and effort; you can. The post 7 Creative Ways To Boost Your B2B Sales Campaign appeared first on Business Mailing Lists | Technology User List | Email Marketing Company. But what do you do when marketing efforts fall short?

B2B Sales 52

B2B Sales Creativity Campaigns B2B 52

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Europe, Africa & Middle East). Congratulations to all who participated! Join us today !

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. It’s time for B2B brands to embrace the power of influencers. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing? Which platforms work best for B2B influencer marketing?

Work Management 118

Work Management B2B Marketing Marketing Management Paid Search Agency 118

Top Rank Marketing

SEPTEMBER 1, 2023

advertising buyers have said that they plan to increase their focus on attention metrics during 2023, as global viewability levels have continued to rise while the average amount of time that consumers spend viewing ads has decreased — three of several findings of interest to B2B marketers contained in recently-released survey data.

Paid Content 111

Paid Content B2B Marketing B2B Planning 111

TaylorMadeIn KEW

JANUARY 28, 2018

Is B2B marketing art or science? Should we focus on B2B marketing creativity or analytics? C is for Creativity in B2B marketing. I often worry that the bulk of marketing talent goes into the consumer or agency world, because B2B is perceived as not being cool or creative. Yet we can be creative.

Creativity 66

Creativity B2B Marketing B2B Paid Search Agency 66

Navigate the Channel

DECEMBER 7, 2023

Is your B2B strategy performing the way you expect it to? Break Away From Boring Being a B2B enterprise doesn’t mean your content or attitude has to be ho-hum. Regularly evaluate and adapt your B2B strategy for desired results. Regularly evaluate and adapt your B2B strategy for desired results.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122