SmartBrief - Marketing

JANUARY 22, 2024

AI is a transformative capability that has proliferated across the marketing technology stack, though most B2B marketers aren’t using it to its fullest potential. As B2B marketers gain a better understanding of AI’s capabilities, trust in these valuable solutions can grow.

Marketing AI 83

Marketing AI B2B Marketing Trends Planning 83

NetLine

APRIL 11, 2024

Introducing NetLine’s 2024 State of B2B Content Consumption and Demand Report For years, NetLine has taken the line that we let the data speak for itself. When we say we have insights into what B2B professionals actually want and need, we mean it.” An Analysis of 6.2 million first-party content registrations. An Analysis of 6.2

Top of Funnel 52

Top of Funnel Marketing Report Intent B2B Marketing 52

Heinz Marketing

JUNE 30, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the ever-evolving landscape of B2B business, customer-led growth has emerged as a powerful approach to drive sustainable success. To truly understand the significance of metrics in B2B customer-led growth, let’s consider an example.

Churn Rate 93

Churn Rate Customer Satisfaction Lead Scoring Lead Ranking 93

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Only B2B

NOVEMBER 16, 2023

In the intricate web of B2B sales, establishing meaningful connections with potential clients stands as the cornerstone of lucrative business relationships. This blog aims to delve deep into the intricate world of B2B appointment setting outsourcing. Expertise and Experience: Outsourcing agencies specialize in B2B appointment setting.

Advertising Agencies 62

Advertising Agencies B2B B2B Sales Paid Search Agency 62

Drew Neisser

JANUARY 27, 2023

B2B Marketers… This is the episode to bring to your C-Suite. It’s no secret that marketing budgets are often the first to be cut when things get tight, but Forrester analysts Barbie Mattie and Nick Buck are here with the cold hard data about why marketing spend correlates directly to business growth.

Advertising Benchmark 52

Advertising Benchmark Allocation B2B Forrester 52

Martech

NOVEMBER 14, 2022

Only 28% of B2B content marketers say they have the technology they need, according to a new study. Content technologies came in 10th out of 10 areas where marketers expected to see investment in 2023, according to The Content Marketing Institute’s annual report on B2B content marketing. Why we care.

Marketing Report 102

Marketing Report B2B Marketing Content Marketing B2B Thought Leadership 102

Heinz Marketing

OCTOBER 31, 2020

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. New Data Shows an Overlooked Finding Correlates to Sales Effectiveness. How to Work in Crazy Times. Some great advice for these crazy times. Great video, Jill Konrath.

Paid Search Agency 136

Paid Search Agency Cross-Selling Ads B2B 136

ANNUITAS

NOVEMBER 29, 2023

There is perhaps no more challenging role in the C-suite than that of the Chief Marketing Officer (CMO) within a B2B organization. All of this begs the question: Is the role of the B2B CMO past its prime? The challenge with the modern B2B CMO role is one of positioning. Modern B2B CMOs are set up to fail.

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

Onalytica B2B

DECEMBER 6, 2016

However, many B2B brands are potentially missing a trick by not exploring or exploiting the influencer territory. If anything, this is far more feasible in the B2B space, since those deemed influential, are more focused on building their influence in a niche area as opposed to reaping financial rewards. SWAY B2B BUYERS.

B2B Marketing 201

B2B Marketing Work Management Marketing Management Brand Identity 201

Savanta

JULY 12, 2016

Discussing his analysis of the link between a company’s NPS score and their commercial performance, Reichheld said: “The results were striking…a strong correlation existed between net promoter figures and a company’s average growth rate over the three-year period from 1999 to 2002”. The result was mixed.

Promotion 120

Promotion Correlation B2B Word of Mouth 120

Envy

SEPTEMBER 30, 2022

Dissecting the very short lives of the B2B marketing budgets in 2022 will not take long. 2023: The B2B marketing stakes are high. B2B Marketing budgets have always been a struggle to justify. Times of change are always stressful, but we have 6 solid suggestions for you to help you rise to the B2B marketi ng occasion in 2023: 1.

Marketing Budget Creation 100

Marketing Budget Creation Marketing Budget Budget Programs B2B Marketing 100

FunnelEnvy

SEPTEMBER 18, 2023

Buying Behavior: Is this a B2B or B2C customer? Analytics data combined with surveys help marketers see how well what people say correlates with the actual behavior of the website traffic. In crafting ABM buyer personas, sales teams should realize that B2B prospects want a DIY discovery process. source: Gartner Sales).

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

Only B2B

JULY 13, 2023

B2B event marketing serves as a strategic approach for businesses to connect with their target audience, generate leads, and cultivate valuable relationships. In the current digital era, data is essential to optimizing marketing tactics, and intent data has become a game-changer for B2B event marketing.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

Webbiquity

AUGUST 3, 2021

That said, the amount of time spend on social media correlates very strongly with age and gender. But as with time spent on social media, this correlates linearly with age. On the other hand, there’s very little correlation between age and the use of social media for work purposes. Support small businesses. Stay tuned.

Social Media 172

Social Media Spyware Correlation Media 172

Convert

APRIL 29, 2022

Experimentation in B2B marketing is much harder than in B2C, greatly because of the long sales cycle and its implications. So why, despite its obvious need and advantages, do B2B marketing leaders often avoid marketing experimentation? The Challenge with B2B Marketing Experiments. Sounds like a win-win so far. Here’s why.

Top of Funnel 52

Top of Funnel B2B Marketing Enterprise Management Lead Ranking 52

Sword and the Script | B2B

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

Paid Content 96

Paid Content Studies B2B Marketing Blogger 96

Champion Communications

FEBRUARY 8, 2023

84% of B2B CEOs say they find talking to their CMO about PR ‘awkward’ Getting CEO buy-in is so important in the world of B2B PR. Instead, CMOs need to think about their businesses’ specific growth objectives and create a dashboard of metrics that will directly correlate. Trying to win new names?

PR 62

PR Research B2B CMO 62

Marketing Insider Group

DECEMBER 3, 2020

In the B2B world, retail professionals aren’t the ones on the Black Friday “front lines”, but they are competing for which products win primetime shelf space and e-commerce hero features. B2B retailers are working behind the scenes to get their products to market with the help of their consumer-facing partners.

Analysis 231

Analysis Budget Programs B2B Work Management 231

Oktopost

JUNE 30, 2021

Though it’s still the most widely-used social network in the world , B2B marketers don’t always see it as a viable platform for generating leads. Easy, but wrong — because with the right strategy, Facebook is a viable channel for B2B marketing. Are Facebook Ads Right for B2B? How to Succeed with B2B Facebook Ads.

Top of Funnel 118

Top of Funnel Paid Search Agency Facebook Ads 118

Only B2B

AUGUST 21, 2023

In the realm of B2B marketing, building a high-quality and targeted list of quality leads is paramount. B2B list building is the foundation upon which successful B2B lead generation campaigns are built. Manual B2B list building , while traditional, is not without its challenges. trillion annually.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

Webbiquity

SEPTEMBER 19, 2017

The CoSchedule study found no correlation between the amount of time spent creating content and marketing success, and only a weak correlation of success with content quality. This seems crazy low, as marketing research studies from 2015 and 2016 ranked generating high-quality leads as the top goal for close to 70% of B2B marketers.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

Webbiquity

JULY 21, 2020

With this tool, you don’t need to guess; get recommendations for your content based on correlations with what best connects with individual contacts. The post 10 Top AI-Based Tools for Marketing and Sales appeared first on B2B Marketing Blog | Webbiquity. The best subject line to use?

Marketing AI 346

Marketing AI Tools Paid Search Agency Marketing Analytics Tools 346

Heinz Marketing

MARCH 26, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. This matters because the correlation between revenue and relevance is strong and it starts with an organizational vision. B-to-B Marketing Doesn’t Have to Be Boring.

Analysis 82

Analysis B2B B to B Paid Search Agency 82

Heinz Marketing

APRIL 2, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. People want to work for companies who care about them and their wellbeing, but it’s also notable that productivity is often correlated to employee happiness.

Personalization 90

Personalization Marketing & Strategy B2B Sales Qualified Leads 90

Marketing Craftmanship

JULY 8, 2019

There are two reasons why marketing fails most often at small- and medium-sized B2B firms. Firms sometimes go overboard, thinking there’s a correlation between the size of its marketing investment and business results. Most importantly – with apologies to Glengarry Glen Ross – B2B firms must commit to: A….Always.

Advertising Mediums 100

Advertising Mediums B2B Marketing B2B Thought Leadership Planning 100

Tony Zambito

OCTOBER 22, 2020

The coronavirus pandemic will leave an imprint on B2B commerce for decades to come. The COVID-19 pandemic has set off a tectonic shift in how B2B companies buy from and sell to each other. The COVID-19 pandemic has set off a tectonic shift in how B2B companies buy from and sell to each other. Transformative it is. And, quickly.

Design 226

Design Buyer Personas B2B Sales Interactive Marketing 226

PathFactory

JUNE 13, 2023

By Christine Polewarczyk, SVP Product Marketing and Research, PathFactory Last year at Forrester B2B Summit, I was on the mainstage with former colleague Phyllis Davidson giving a keynote on “Time Travel and Transformation: The Future of B2B Content.” George also declared that B2B CMOs should lead the charge on generative AI.

Forrester 52

Forrester B2B Thought Leadership B2B CMO 52

Heinz Marketing

MARCH 18, 2023

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Read on… How B2B Marketers Can Use an Organic Social Media Strategy for Success in 2023 : Dorien Morin-van Dam on Marketing Smarts [Podcast] hosted by George B.

B2B Sales 52

B2B Sales Tactics Paid Search Agency Ads 52

Zoominfo

AUGUST 16, 2018

In fact, 73% of all B2B leads are not ready to purchase the first time they interact with your brand. Lead nurturing has become a profitable marketing practice and is considered an integral part of many B2B marketing strategies. This positive correlation will keep your brand top-of-mind when it’s time for them to make a purchase.

Lead Nurturing 100

Lead Nurturing Lead Ranking Sales Management Lead Scoring 100

KoMarketing Associates

JUNE 7, 2018

In B2B marketing, it can be difficult to think of content topics to write about on a monthly, or even weekly, basis, especially if you’re in an industry that has a lot of regulations or limits the type of information that can be shared (e.g. the financial services industry). Ask customers what they love and what they hate.

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

KoMarketing Associates

DECEMBER 11, 2018

b2b marketing for generation z. So how can B2B marketers begin to target Generation Z? While it doesn’t make sense for every business to be on these networks (especially when it comes to B2B), it’s time to start thinking about how you can leverage these popular platforms to get more visibility and to connect with your audience.

Paid Content 123

Paid Content B2B Marketing Paid Search Agency Generation 123

Full Circle Insights

SEPTEMBER 28, 2022

The Forrester B2B Revenue Waterfall is an excellent framework for B2B sales because the sale can be complex and most involve groups of buyers. This waterfall focuses on opportunities within a set of targeted accounts instead of individuals, correlating to B2B marketing’s shift to an ABM approach. . Download eBook.

Account Based Marketing 52

Account Based Marketing ABM Full Circle Insights Bombora 52

Tony Zambito

JUNE 5, 2016

Recent research by SiriusDecisions found that for 80% of B2B buyers surveyed, customer experience counted as the top significant reason why they chose to work with a specific provider over another. This 80/20 correlation is not a surprising revelation. B2B executives should be on guard for this inclination. by Creative Stall.

Buyer Personas 100

Buyer Personas Research B2B Correlation 100

Modern B2B

MARCH 28, 2024

One of the key advantages of AI is its ability to uncover patterns and correlations. One of the key benefits of Big Data analytics is its ability to uncover hidden patterns and correlations that may not be apparent through traditional analysis methods.

Marketing AI 52

Marketing AI Research Ethics Correlation 52

KoMarketing Associates

APRIL 20, 2017

While these are relevant questions to ask, as a B2B marketer you must have all of your ducks in a row before completely committing to a mobile SEO strategy. B2B organizations must make sure their mobile sites are conveying the same amount information and performance as the desktop site. Justina, your blog is about B2B mobile SEO.

SEO 127

SEO Ad Building Marketing & Strategy B2B 127

NetLine

APRIL 11, 2023

Hot off the heels of our 2022 State of B2B Content Consumption and Demand Report for Marketers being named the Finny Award winner in the Best Research-Based Content category , we’re ecstatic to announce the 7th edition has been released. NetLine’s research unearthed dozens of incredible insights into the behaviors of B2B buyers.

Demand 52

Demand B2B Webinar Metrics Intent 52