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Legal Versus Ethical: Web Scraping Edition

Webbiquity

Not paying attention to these aspects of web scraping could lead to serious ethical controversies and lawsuits. However, there are other laws and legislations that guide web scraping, such as breach of contract, illegal access and use of data, trespass to chattels, and copyright infringement. Copyrighted material. Trade secrets.

Ethics 276
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3 ways B2B marketers can use generative AI

Martech

As technology and automation evolve, B2B marketers can access tools and information faster than ever. As B2B marketers, we must embrace and use this technology to our advantage. Some paid tools, free tools and plug-ins can help marketers analyze keywords, but this takes time and effort. Up to 44.5%

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B2B Reads: Set up Google Analytics, SEO Guide to ChatGPT Prompts, Warm Call Fantasies and more.

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. By tapping into those networks for referrals, they’ll fill their pipelines with piping hot leads—the only kind that count. appeared first on Heinz Marketing.

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New Buyer Insights Needed To Unlock Growth In An Era Of B2B Digital Transformation

Tony Zambito

Approximately forty years ago, 83% of the market value of the S&P 500 were tied to tangible assets – physical products. Intangible assets, such as copyrights, patents, training, procedures, data, digital innovations, and intellectual property, now comprise 84% of the market value of the S&P 500.

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AI and Content Marketing: A Love Story or Disaster Waiting to Happen? [Webinar Recap]

Marketing Insider Group

It’s no secret that artificial intelligence is quickly transforming the field of content marketing and search engine optimization. In hopes to make the B2B world a better place, Brody Dorland, co-founder of DivvyHQ , and I hosted a webinar to discuss our experiences and cautionary tales of using AI tools in content marketing and SEO.

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Copyright to prevent copy wrongs in B2B content marketing

MLT Creative

You've worked hard researching, writing and editing your content for your B2B website. Your site is realizing more visitors and leads for your efforts. A solution: Copyright your content. Read the post How to Beat Content Scrapers – And Avoid Google Panda Penalties – With Copyright Protection on their blog.

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B2B Lead Generation Blog: B2B Marketing and lead generation via Social networking

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!